SPO: A Buyer's Perspective by Magnite

Jun 28,2024

Lauren Wakefield

KnowledgeHubProgrammatic

Evolving supply dynamics are necessitating a shift in the advertiser approach, with a focus on optimising buying paths and consolidating partners. Check out Magnite's new research with Advertiser Perceptions about how advertisers in the US, UK, and Australia are thinking about and using SPO.

Download the report here.

Access the infographic here.

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SPO: A Buyer's Perspective by Magnite

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