17th July | 11:30 CET - Register here
In this virtual event, industry experts from across Europe will come together to debate AI in digital advertising in our first Great Debate on AI.
We will kick off the event looking at findings from our recent research in collaboration with Microsoft Advertising, ‘Understanding the Adoption and Application of AI in Digital Advertising’. Audiences will then hear keynote speakers from Google, GroupM, and Nxt Statista before a panel debate with opportunity for audience questions. Register for free today!
Agenda:
11:30 - 11:35 - Welcome
11:35 - 11:50 - IAB Europe & Microsoft: AI Research Presentation
11:50 - 12:05 - GroupM Nexus - Keynote. Co-presented by Sam Matharu, EMEA Director of Analytics, and Emanuela Recalcati, Snr. Director Creative Solutions.
Turning Towards AI - In this keynote, we look at how much AI underpins the information and media we consume, at a touch of a button or swipe of a screen. And consider some of the ways in which we believe ‘turning towards AI’ can supercharge meaningful experiences and deliver creative interactions for the betterment of advertising.
12:10 - 12:25 - Nxt Statista, Keynote by Oliver von Wersch, Partner.
AI to increase revenue in media companies - a driver of transformation? - In spring 2024, nxt statista and the German publisher association MVFP conducted a joint study on the use of AI to increase revenue in media companies. In addition to a quantitative survey, more than 20 interviews were conducted with media decision-makers. The keynote will provide an up-to-date overview of the use of AI in the media industry as well as a well-founded classification of relevant trends and solutions. The main benefit is the systematic and quantitatively sound analysis of the potential of AI to increase revenue, combined with practical options for action and recommendations.
12:25 - 12:40 - Keynote by Shashank Sahni, Director, Specialist Sales - Northern Europe.
The Future of Marketing, a Google AI Perspective: In this keynote Google will share insights on the evolving landscape of marketing in the age of AI. We will explore the potential impact of Google AI on measurement, media, and creativity, and discuss what's next.
12:45 - 13:25 - inc Q&A - Panel
Moderator:
Panel:
13:25 - 13:30 - 5 min - Thanks and close
Sam Matharu, EMEA Director of Analytics, GroupM Nexus
Emanuela Recalcati, Snr. Director Creative Solutions, GroupM Nexus
Oliver von Wersch, Partner, Nxt Statista
Dimitris Beis, Data Analyst & Sustainability Manager , IAB Europe
Matina Thomaidou, VP, Head of Data Science, Dataseat, part of Verve Group
Nick Welch, Head of Programmatic, EMEA, IAS
James Murray, Product marketing Manager, Microsoft Advertising
Shashank Sahni, Director, Specialist Sales - Northern Europe, Google
Sebastian Grantz, EMEA Advertising Industry Relations Privacy Manager, Google
