Hermès

Operational Marketing Manager - Perfume & Beauty (Maternity Cover)

Hermès Hong Kong SAR
Hermès

Operational Marketing Manager - Perfume & Beauty (Maternity Cover)

Hermès Hong Kong SAR
21 hours ago 45 applicants

See who Hermès has hired for this role

Job Responsibilities

Operational Marketing

  • Work with Regional Director and HQ Team to build and implement regional operational marketing strategies for all APAC markets.
  • Optimize and adapt marketing resources to each market and distribution channel in order to reach business objectives.
  • Develop new business opportunities to drive market shares, rankings and maximize brand visibility in the region as defined in the yearly budget plan.
  • Formulate and share vision and strategies within the team to further develop brand’s image and identity.
  • Partner closely with cross-functional teams within the regional team, HQ and markets to develop integrated marketing & trade plan, animation guideline and A&P budget follow up.
  • Analyze new launches and promotion sell-out results, provide insight and recommendations for campaign optimization.
  • Responsible for budget allocation, planning and follow-up. Track and manage monthly expenses.

Visual Merchandising

  • Develop Visual Merchandising guidelines, align and monitor VM standards across all doors to ensure consistency and uphold of brand image.
  • Challenge the markets and enhance brand image Supervise new store developments and maintenance projects.

Pricing

  • Work closely with the Regional Director, Finance and Business & Operations team to define the Regional pricing strategy and price list for each client.

Reporting and Analysis

  • Prepare monthly and quarterly report, launch report analysis, business presentation as requested by the Regional Director.

Team Management

  • Manage the internal team communication on various projects between HQ and Regional Offices.
  • Manage team of 5 across Operational Marketing and Visual Merchandising.

Qualifications

  • Bachelor degree holder or equivalent
  • Minimum 8 years of relevant marketing experience in the perfume and beauty or luxury retail industry
  • Passion for Fragrances, Cosmetics and for the Hermès Universe
  • Entrepreneurial mindset, creative thinker, self-motivated
  • Effective communication and interpersonal skills
  • Proficiency in English, fluency in French or another Asian language is an advantage
  • Proficient in MS office software, including but not limited to Excel and PPT

  • Seniority level

    Mid-Senior level

  • Employment type

    Temporary

  • Job function

    Sales and Business Development

  • Industries

    Retail Luxury Goods and Jewelry

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