In a groundbreaking move, Horizon Vert, under the visionary leadership of Sebastien Paul Maly, has become the first business to export Diri Shella since the early 2000s. However, as the company expanded, it faced the significant challenge of maintaining a steady supply of Haitian goods amidst the country’s ongoing instability.
Determined to overcome these obstacles, Maly sought a structured partner with a robust network capable of ensuring a reliable flow of products to its US customers. After a year of negotiations, Maly found the perfect partner in Agrilog. Geoffrey Handal and Maxwell Marcelin of Agrilog welcomed the deal, which opens access to thousands of points of sale across the United States. “Horizon Vert’s vote of confidence is not only good news for growth but also sends a positive signal to our network of small farmers that their produce will bring them a fair price,” they stated.
The signed agreement primarily focuses on three well-known crops in Haiti:
- Cassava: This crop will be shipped in its processed form, cassava bread. This initiative aligns with co-financing by the organization “Lakou Panou” for developing a variety known as “Madan Francois” and installing the first exclusively propane-powered “cassaverie” in the North.
- Hot Sauces: Crafted from peppers grown in Haiti, including the renowned “Piman Bouk.” Agrilog has partnered with farmers in northern Haiti to cultivate a diverse range of pepper varieties, catering to both local markets and export channels. Agrilog executives identified an opportunity to use these peppers to create unique Creole-flavored hot sauces, including the newly launched “Capois La Mort.”
- Yellow Yams: While Haiti and Jamaica are the top producers of yams in the Caribbean, Haiti hasn’t exported a single container since 2006.
This agreement marks the first step in Horizon Vert’s strategy to expand its market reach to mainstream consumers, shifting focus from niche markets. The company aims to introduce key products like coffee and cacao. All processed items, such as cassava bread and cassava flour, will be commercialized under Horizon Vert’s cherished brand, Madame Sarah. Maly chose this brand name to honor the strength and resilience of the famous women traders who tirelessly transport national production between Haitian cities. Fresh produce like yams will be marketed under the “Jardins Bossales” brand.
For further details, please visit hvfoods.com and agrilog.ht. Media inquiries can be directed to contact@bridgecommunication.net.
