Featured Blogs

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective. At Forrester, we challenge this approach with an IT strategy blueprint aimed at fostering strong alignment between IT and […]

Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well … maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm.) However, when it comes to […]

Microsoft announced the availability of Microsoft Entra Suite, which will compete in the hot security service edge (SSE) market. Microsoft’s domination of the enterprise software market means that many organizations will “end up” with Microsoft solutions, even if that’s not what the CIO or CISO really wanted. Take Microsoft Teams; because it’s Microsoft, it’s everywhere. […]

Too many organizations treat their event technology as a tactical rather than strategic asset, with different teams selecting and deploying solutions in silos. This leads to wasted resources, overlapping capabilities, and data silos. Consolidating on to a single all-in-one event management platform (EMP) solves these challenges and also helps teams deliver more personalized and digital-centric […]

Read on to learn how Figma is approaching rapid growth, organization, partnership, craftsmanship, and collaboration.

Explore Forrester’s digital banking processing platforms landscape report, highlighting 26 vendors and the transformative potential of these modern core banking systems for enhanced customer experiences and operational efficiency.

Customer success (CS) teams continue to improve as important business functions. As B2B firms dedicate more resources to CS, leadership wants reassurance that this investment delivers solid returns. Proving this becomes challenging when scaling customer success happens primarily through headcount and by teams segmenting coverage into low-touch and high-touch models. As the costs grow, so […]

AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.

As organizations ask employees and partners to execute and deliver at a faster pace, the risk of technology failure becomes greater. Learn how understanding technology resilience can help minimize these risks in a preview of our upcoming Technology & Innovation Summit North America.

The Forrester Wave™: ESG Data And Analytics Providers, Q3 2024, reveals the 12 providers that matter most and how they stack up.

We come to you live this week from Forrester’s annual CX Summit North America conference in Nashville, Tennessee. This year, sessions will focus on blending generative AI with human capabilities, plus how this will impact CX, marketing, and digital. We capture some familiar voices discussing the research they’ll be sharing throughout the event.

Value creation should be at the center of each criterion for selecting digital service providers.

If your buyers use genAI to research your product and don't put you on their short list, how would you even know? B2B buyers are rapidly adopting genAI, changing how they shop. B2B companies need to start preparing for much smarter shoppers.

Learn three key differentiators for vendors in the accounts payable invoice automation (APIA) landscape in this preview of the new report, The Forrester Wave™: Accounts Payable Invoice Automation, Q3 2024.

Gina Bhawalkar shares her take on Config 2024 and its implications for design systems and accessibility.

With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant curiosity surrounded Figma’s 2024 installment of Config (its annual user conference), especially about its AI strategy. Why? Because although Figma has rocketed to leadership in software interaction […]

Join us at Forrester’s Technology & Innovation Summit North America for an innovation lab where you’ll get to work with other business and public sector leaders to not only try out cutting-edge genAI but also get hands-on practice with how discrete genAI models can be applied.

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends. […]

Learn how the five Rs can help manufacturers participate in the circular economy: reduce, reuse, repair, refurbish, and recycle.