Nathalie Echinard

🗞️ The Managerial Odyssey 2024 - Transitioning to Ecological and Social Responsibility: The Case of Decathlon France In this article by Vincent Janier and Clémentine Ly, they reveal the secrets behind Decathlon's transformation towards a circular economy. A guide to inspire your own ecological and social transition! On the agenda: 🔹 An immersion behind the scenes at Decathlon in France and Italy, 🔸 Strategies for circularizing activities: from designing products focused on durability, repairability, and inclusivity, to new customer services like rental and repair, 🔹 The surprises and challenges encountered, proving that even giants can pivot towards more sustainable practices. Click the link in the first comment to read the full article 👇 Luc BRETONES SOPHIE LEMASSON LAGANDRE Lilian Girardot Capucine Velé louise clercq Jeanne Tsiveriasa L'Odyssée Managériale #Decathlon #CircularEconomy #Sustainability #Innovation #CorporateResponsibility #ChangeManagement #Decathlon2024 #EcologicalTransition

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Rapidly implement AI in your company with Microsoft Copilot: this will be the theme of our conference at the next Salon Connexion, on May 9. Our experts Jean-Philippe Couture and Charles Mailhot, along with Olivier Jaton from Microsoft, will present the steps required for successful implementation and rapid benefits. Come and see us there-> https://bit.ly/3UEBOpu #événementslesaffaires #digitaltransformation #artificialintelligence #iti #microsoft #copilot

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What are the secrets of department stores to attract customers to their points of sale? In our latest article discovers department stores' omnichannel strategies to maximize and secure their in-store traffic. At a time when a differentiating customer experience is becoming a priority, the Galeries Lafayette, La Samaritaine, Le Bon Marché, and Printemps have clearly understood which levers can prove invaluable in acquiring more demanding customers too. 👉 For more insights read the full article at this link ➡️ https://lnkd.in/eDPWcA5p ⬅️ and discover : ✅ The latest innovations in customer flow management ✅ Examples illustrating recent successes Do you have any other success stories in mind? If so, don't hesitate to share them in the comments! #CustomerExperience #Retail #Booxi

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At Econocom, we believe in empowering employees with the tools they love to use. You hear us talk a lot about productivity, creativity and employee satisfaction but a video is worth a 1.000 words. So in case you've missed it : be sure to check out the launch video of Apple's new #iPad Air & Pro, game-changers in the world of digital productivity. See for yourself. What's the secret ingredient? It's all about technology and solutions that your employees choose for themselves. Your workforce is your greatest asset, and giving them the freedom to choose their devices is paramount. With Apple products offering the best user experience, paired with Econocom's comprehensive support services, you can't go wrong. Speaking about all the services we provide for your Apple devices, check them out here 👉 https://lnkd.in/eGtkD-u7 Ready to revolutionize your team's productivity? Watch this video to see how the new Apple iPad can elevate your digital workplace experience. Your journey to enhanced productivity starts here! #Apple #Productivity #DigitalTransformation

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To my French-speaking friends. If you want to know how APLANET helps companies with their ESG and Sustainability Data, check this new Success Story from THOM

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[🤝 Customer Story] We are thrilled to showcase our partnership with Stéphane LOUERAT, Groupe Clarins' Director of Infrastructure, Cybersecurity, and IT Markets CIO, initiated in 2022. Discover how Stéphane strategically prioritised SaaS governance in Clarins' digital transformation efforts. One of the main challenges was the lack of visibility into the SaaS applications used across various business units, and the associated risks. With Beamy, Clarins gets a new SaaS governance makeover💄: 👁 Enhanced observability & continuous monitoring: Detection of over 200 shadow SaaS through a comprehensive application portfolio that continuously monitors all SaaS apps, including Shadow IT. 🔐 Effective risk mitigation: Identification and remediation of 15% of high-risk applications 📈 Operational Efficiency: Elimination of tedious and time-consuming tasks such as manual application inventory campaigns, thanks to portfolio analysis. To know more about how Clarins has implemented a robust SaaS governance framework and read the full story, click here: https://lnkd.in/e9uEqmEh

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Revving up conversion rates with automated tagging plzns

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🚀 𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝗻 𝟮𝟬𝟮𝟰: 𝟱 𝗸𝗲𝘆 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 📊 I recently interviewed 7 experts about the trends they identify in the E-commerce market for 2024, with significant opportunities and challenges. I have a more detailed article in French, but here's a brief summary that also matches points identified in the USA: 1️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: branding is more central than ever in a market impacted by inflation and reaching maturity. Being clear on positioning and working on notoriety are priorities. 2️⃣ 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗳𝗼𝗿 𝗦𝗠𝗘𝘀 𝗶𝗻 𝗮 𝗴𝗶𝗮𝗻𝘁-𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: it is essential for SMEs to surround themselves with qualified professionals, be impeccable in their sales funnel, and leverage their advantages over giants like Amazon, such as human value, loyalty, and ethics. 3️⃣ 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: AI is the top topic of the year, with possibilities extending across all domains. This technology allows companies to more effectively predict consumer behavior, optimize inventories, and personalize communications at an unprecedented scale. 4️⃣ 𝗦𝗘𝗢 𝗶𝗻 𝘁𝗵𝗲 𝗲𝗿𝗮 𝗼𝗳 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁: we are entering an era where content has never been more important. With internet users scattered across search engines, social networks, video platforms, and marketplaces, producing quality SEO-optimized content for each relevant platform where your target is located is fundamental. 5️⃣ 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹, 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲, 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴: brands must further unify the customer experience and build a consistent presence across multiple platforms. Marketplaces have driven growth in recent years, and the emergence of social shopping like TikTok Shop is redefining commercial interactions. These insights are crucial in the e-commerce space. What trends do you see shaping E-commerce this year? Let's discuss it. __________________________________ I am David from Littoral Digital, an e-commerce expert with over 12 years of experience! I advise and support entrepreneurs in their e-commerce projects: analysis and definition of digital strategy, project management, team and service provider management, selection of solutions... Thanks to all the experts who responded to my questions! #Ecommerce #digitalmarketing #IA #SEO

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🖥️ 🧠 Calling out all the digital problem-solvers out there ! Have you ever wondered how a leading sporting goods e-commerce platform like Decathlon tackles the complex challenges of incident management? Dive into an insightful article by Valentin Martin , Staff Support Engineer at Decathlon Digital, as he reveals our transformative journey. From tackling classification issues and fragmented communication to adopting streamlined Slack workflows, we've dramatically reduced resolution times and improved cross-team collaboration, building a robust infrastructure to support our dynamic e-commerce environment. Through this article, Valentin also explains how these changes have led to faster recognition and resolution of incidents, fostering a culture of transparency and efficiency. Discover Valentin’s detailed journey, in the following article : https://lnkd.in/gRa5Wxtd #DecathlonDigital #IncidentManagement #IncidentResolution #ECommerce #CollaborationTools #DigitalTransformation

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🏆 Sales challenge: +10 experts have pooled their methods and advice! Spendesk, Doctolib, Glady, Partoo, Figaro Classifieds, Doctrine, Qonto, Groupe SeLoger, Mytraffic, Mooncard ... These companies have succeeded in turning sales challenges into a real sales performance lever! And they've decided to share their secrets with you. Highlights: 📚 The 13 steps to organising a successful sales challenge 🎮 The 7 steps to digitalising and gamifying your sales challenges 💡 +50 expert tips and best practices 📌 +20 sales challenge templates In total, +100 pages of methodology, best practices and concrete examples! Interested? Just click here 👉 https://bit.ly/4beXoH3 💜 A big thank you to all the experts who helped design the Ebook!

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Welcome to the third episode of our series on developing a customer-centric approach in the fashion industry! I’m Jean Bernier from AnniQ, your guide on this exciting journey. AnniQ is a customer-centric accelerator dedicated to helping businesses bridge the gap between their market and clients using data and artificial intelligence. In this episode, we’ll explore the key data sources that are vital for building a customer-centric fashion brand. In this video: 1. Introduction to Key Data Sources: Discover the fundamental data sources that every fashion brand should leverage to understand their customers better. From billing data to social media insights, we cover it all. 2. Billing Data and Customer Behavior: Learn how your billing data can be a goldmine for understanding customer behavior and predicting future trends. We'll discuss how to structure and analyze this data effectively. 3. Digital Footprints: Dive into the importance of data from your website, social media, and conversational channels. Understand how these sources provide a real-time glimpse into your customers' preferences and activities. 4. Integrating Data for Insights: See how combining different data sources can give you a comprehensive view of your customers, enabling you to make informed decisions that enhance their experience. 5. Real-World Applications: Get inspired by examples of successful fashion brands that have harnessed these data sources to build a robust customer-centric strategy. Why Watch? * Gain Comprehensive Knowledge: Understand the various data sources available and how to use them effectively. * Improve Customer Understanding: Leverage data to gain deeper insights into your customers' behavior and preferences. * Drive Strategic Decisions: Use integrated data to make strategic decisions that benefit your brand and your customers. Join the Journey This video is part of our comprehensive series on customer-centricity in the fashion industry. Make sure to watch the previous episodes if you haven’t already, and stay tuned for the next video where we’ll discuss how to support a customer-centric approach with disruptive technologies. Subscribe and Stay Informed Don’t miss out on the rest of our series! Subscribe to our channel and hit the notification bell to get updates on new videos. Book a Session with Me If you’re ready to take your fashion brand to the next level by leveraging data effectively, book a session with me. Let’s discuss how we can tailor these strategies to fit your specific needs and goals. Book a Session with Jean Bernier #Ecommerce #Retail #Commerce #Fashion #Data #Strategy #Business #ArtificialIntelligence #AnniQ  https://lnkd.in/eXaev5iM

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🚀 The Marketplace Connector for commercetools & Mirakl The #Marketplace Connector for commercetools & Mirakl was created by McFadyen Digital to accelerate the integration between the two platforms. Leveraging the platforms' APIs, The Marketplace Connector seamlessly synchronizes data between the two platforms and supports the third-party-specific catalog management, order management, and checkout features. The connector provides following benefits: 💰 Lower Cost of Development – Save thousands of man-hours over a custom integration between these platforms.   ⏩ Faster Go to Market – Pre-built connections across catalog management, checkout, and order management enables a marketplace to generate revenue more quickly.   📈 Best of Breed Experience – Combining commercetools native headless approach with Mirakl’s proven marketplace features via both platform's powerful APIs provides the foundation for a scalable and profitable business. Watch the 15 minute demo and download the data sheet here: https://lnkd.in/etngmsDA #MiraklSummit #PlatformPioneer #MACH #ecommerce

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NEW NEW i3-Sixty 3 50 pouces #ecraninteractif #clevertouch #ecran #tableaunumerique #interactivescreen #i3technologie #réunion #formation #android #communication #pme #ecrandigital #interactivescreen #ios #airplay #interactif #openspace #paperboard #presentation #ops #puissance #android #ios #windows #resolution5K #visioconférences #multitache #rentreescolaire #ops #playstore

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🌟🤝 [#PARTNERSHIP] How about we share with you the inspiring vision of Romain D., our International Partnerships Manager at Efalia! 🤝🌟 We're delighted to share this powerful statement from Romain on the essence of working with our partners: "Building a partnership with Efalia goes far beyond a simple business alliance; it's a true joint growth approach. By opening the doors to a booming market with a range of indispensable solutions, Efalia offers our partners an undeniable competitive advantage. This collaboration not only enhances the appeal and differentiation of their offering, but also nurtures a lasting relationship with their customer base, paving the way for promising up-sell opportunities. But that's not all. By partnering with Efalia, our partners gain access to an ecosystem of professional integration, configuration and training services, bringing added value to their business; added value that today is priceless. At Efalia, we firmly believe in the power of moving forward together, and are committed to supporting our partners in their growth and success. Our collaboration represents a true win-win partnership, where each party strives to create a prosperous future together." This quote perfectly sums up our commitment to our partners and our vision of shared success. Together, let's build a promising and prosperous future. 💼🚀 #Partnerships #Growth #Collaboration #Success #Efalia

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We were at React Paris 2024 organised by BeJS : Belgian JavaScript Community. In case you missed it, here is an article to synthetize what we learned by Adrien Guernier. Discover the latest React trends with insights from industry experts such as Una Kravets, Kawtar CHOUBARI & 🤷 Nico Martin. 🚀 The article covers topics like #WebUI, React Server Components, Partial Prerendering, #ML, #LLM and more. Check it out now! 😉 #conference #react #AI

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We are thrilled to announce a 3 day Masterclass titled “Unlocking the Power of Sensory Marketing: How Consumers & Senses Influence Shopping” by Prof. Dr. Nico Heuvinck Associate Professor and Academic Director of the Master in Digital Marketing & CRM at IESEG School of Management, Lille Campus, France. Date: 9th, 16th &17th Aug’24 Time: 07:00 PM to 9:00 PM The masterclass will help us dive deep into the realm of sensory marketing and store atmoshpherics. Discover the nuances of sensory appeals tailored to various marketing objectives, explore real-world applications by business and uncover the profound impact on consumer behavior. Topics Covered in the Masterclass Session 1: Introduction to Sensory and Visual Marketing In this session, we delve into the core principles of Sensory Marketing and store atmospherics. Investigate the essence of sensory marketing, its interplay with concepts like Customer Experience and important frameworks and the direct connections between our senses and specific brain regions. Explore Strategic application of Sensory Marketing and learning when and how it can effectively utilized. Session 2: Olfactory and Gustatory Marketing In this session, we focus on two senses: smell and taste. First, you will unravel the (emotional) strength of olfactory marketing from an evolutionary perspective, how important smell congruency is, discover the difference in effectiveness between ambient and product scent, as well as its potential dangers. Second, concerning taste, you will examine one of the most fundamental marketing techniques: sampling, how taste is heavily dependent on intrinsic (e.g. product color) and extrinsic products attributes (e.g. branding, pricing, framing), as well as the other multiple limitations of gustatory marketing. Session 3: Auditory and Haptic Marketing This session will immerse us in exploring our two remaining senses: hearing and touch. Initially, we’ll explore the impact of music genre, volume, and tempo on consumer reactions, alongside delving into product sound and sonic branding. Subsequently, we’ll conclude this online workshop by delving into how (non)touching products shape consumer behaviour, how various shopping aids alter shopping behaviour, and the significance of weight, temperature, and texture on product evaluations. The course is intended for Master’s level students, Marketing professionals, Aspiring PhD candidates and any individual with a passion for consumer psychology who are excited to uncover the nuances of experiences in marketing. Don’t miss this opportunity to enhance your knowledge and skills in sensory marketing. Uncover the nuances of experiences in marketing and elevate your understanding of consumer behaviour. Register Now to secure your spot in this exclusive masterclass. Link in the comments below #IITM #NPTELPlus #IESEG #LearningNeverEnds #SensoryMarketing #Marketing

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