Laetitia ABDELLI

This is just Delicious Art! Luxury brands like Louis Vuitton are masterfully blending art, design, and high-end experiences to shape brand perception. The recent reopening of their Saint-Tropez restaurant exemplifies this approach. Here, the fusion of Arnaud Donckele’s culinary artistry with Maxime Frédéric’s dessert creations, set against a backdrop of meticulously designed decor inspired by the Côte d’Azur, creates a multi-sensory luxury experience. I see this as a perfect example of how integrating diverse creative elements can elevate a brand. By using art & design to evoke a sense of place and lifestyle, Louis Vuitton not only showcases its products but also builds an aspirational world that consumers want to be part of, resulting in deep emotional connections, reinforcing the brand’s prestige and allure. Here's to celebrating the power of art & design in crafting luxury experiences! 🥂 #brandexperience #powerofdesign #artandluxury #louisvuitton #brandperception

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Post 2 #VivaTech: LVMH's Dream Garden redefines omnichannel LVMH exhibit was a unique journey of tech, craftsmanship, innovation, and creativity from LVMH Maisons. After listening to speakers, immersing myself in panels, testing innovative experiences and discussing with startups nurtured within La Maison des Startups - LVMH, I'd like to highlight three unique experiences that stood out to me for their potential to enhance omnichannel journies through key principles. Louis Vuitton's Les Extraordinaires AI-Configurator is a transformation for client assistance: This AI-powered tool allows sales assistants to focus fully on clients while the AI handles product recommendations. Using Natural Language Processing (NLP), as Stephan Emanuely demonstrated to me, the AI configurator listens to the sales assistance, understands client preferences and generates personalised suggestions. This streamlines the purchasing process, facilitates upselling and cross-selling, and provides real-time information on product availability and lead times, enriching the client-sales associate dialogue for a more meaningful and efficient shopping experience. The rise of AI-powered recommendation tools, as seen in SEPHORA Store of the Future and Moët Hennessy's AI sommelier, showcased by Mélanie S., has transformed how consumers discover and engage with products. The LV AI-Configurator takes this trend to new heights. Loro Piana Digital Silhouette is transforming personalisation:  Bruno Grangeiro, IT innovation manager showed me the coolest try-on solution I came across at the conference. The journey starts with a scan to detect measurements. This data is processed by a generative AI algorithm, creating a doppelganger and a personalised digital lookbook of Loro Piana garments tailored to body shape. This tech enhances sales through better visualisation, increases engagement, and streamlines inventory management by understanding customer preferences. It is also a way to connect with younger audiences and foster deep storytelling (clients of the brand likely know their devotion to the amazing storytelling behind their world-class fabrics). Bvlgari's Allegra Mixology Co-Creation:  Generative AI mixology experience invites customers to become the "DJ" of their own fragrance journey. By blending various essences, customers co-create a unique scent that reflects their individuality. This interactive and personalised approach to fragrance selection elevates the experience from a mere purchase to a creative expression. I enjoyed discussing with Chiara Ambrosi how this experience contributes to a high conversion rate and the amazing artefacts that clients co-create with Bulgari. Congrats Ennio Piccirillo, MBA. These experiences collectively demonstrate LVMH's commitment to transforming retail into a personalised, engaging, and customer-centric journey. What was your favourite? #VivaTech2024 #Innovation #Omnichannel #LuxuryTech #RetailInnovation #FutureOfRetail #GenerativeAI

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Up to 75% on 11.11 And a usual of 15-25% depending on the platforms! That is the reality of the Chinese market! China is not easy and expensive to handle! Very common mistake is assuming that #china is cheap. China requires a completely different strategy, quite expensive to put in place! https://lnkd.in/gEh55YUx

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𝗧𝗵𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵𝗶𝗻: 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀. #13, Marc Antoine Breuil, President of Morganne Bello Paris 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗿𝗲𝗲 𝘄𝗼𝗿𝗱𝘀? I’d start with passion, our passion for fine coloured stones: our primary inspiration. Then I’d say delicacy, because our jewellery is subtle, almost discreet. Finally I’d say the timeless chic feel that we strive to bring to everything we create. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗷𝗲𝘄𝗲𝗹𝗹𝗲𝗿𝘆? I have a strong personal relationship with jewellery that goes back to my childhood. My godfather in Brazil once gave me a large box of fine stones. Each one was presented raw and cut, there was quartz, amethyst, citrine, and others. I would often daydream as a child, and I saw the box as a gateway into a mysterious and beautiful world. Later, as a young adult living in Australia, I met a jewellery designer who had a huge influence on me and who introduced me to the profession. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝟮𝟬𝟮𝟰? We have enjoyed strong and consistent growth over the last few years. We have almost tripled in size over five years, mostly thanks to our recent, more jewellery-focused creations and exports. For example, we have a partnership with the DAMAS group in the Middle East. We aim to keep growing in 2024, first in France, where we are stepping up our offer at Galeries Lafayette. In a few weeks we’ll be launching in Kazakhstan, then in Uzbekistan and then more widely in the whole of Asia. ............................................................... Francéclat 𝑖𝑠 ���𝑜𝑚𝑚𝑖𝑡𝑡𝑒𝑑 𝑡𝑜 𝑝𝑟𝑜𝑚𝑜𝑡𝑖𝑛𝑔 𝐹𝑟𝑒𝑛𝑐ℎ 𝑡𝑖𝑚𝑒𝑝𝑖𝑒𝑐𝑒, 𝑗𝑒𝑤𝑒𝑙𝑙𝑒𝑟𝑦 𝑎𝑛𝑑 𝑡𝑎𝑏𝑙𝑒𝑤𝑎𝑟𝑒 𝑏𝑟𝑎𝑛𝑑𝑠. 𝐵𝑢𝑡 𝑡ℎ𝑜𝑠𝑒 𝑏𝑟𝑎𝑛𝑑𝑠 𝑤𝑜𝑢𝑙𝑑 𝑛𝑜𝑡 𝑒𝑥𝑖𝑠𝑡 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑡ℎ𝑒 𝑝𝑒𝑜𝑝𝑙𝑒 𝑤ℎ𝑜 𝑐𝑜𝑜𝑟𝑑𝑖𝑛𝑎𝑡𝑒, 𝑑𝑖𝑟𝑒𝑐𝑡 𝑎𝑛𝑑 𝑖𝑛𝑠𝑝𝑖𝑟𝑒 𝑓𝑟𝑜𝑚 𝑏𝑒ℎ𝑖𝑛𝑑 𝑡ℎ𝑒 𝑠𝑐𝑒𝑛𝑒𝑠. 𝑊𝑒’𝑟𝑒 ℎ𝑜𝑠𝑡𝑖𝑛𝑔 𝑎 𝑠𝑒𝑟𝑖𝑒𝑠 𝑜𝑓 𝑠ℎ𝑜𝑟𝑡 𝑖𝑛𝑡𝑒𝑟𝑣𝑖𝑒𝑤𝑠 𝑡ℎ𝑎𝑡 𝑠ℎ𝑎𝑟𝑒 𝑖𝑛𝑠𝑖𝑔ℎ𝑡 𝑓𝑟𝑜𝑚 𝑏𝑟𝑎𝑛𝑑 𝑙𝑒𝑎𝑑𝑒𝑟𝑠.

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The watch and jewelry business is rapidly evolving! 🚀 Read the 2024 Digitization Impact Report below to stay informed 👇

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After all the speculation around the successor to Virginie Viard at CHANEL, Bruno Pavlovsky spoke with Le Figaro and delivered a dose of common sense to cut through the hyperbole of the past month. In essence, he rightly says CHANEL is bigger than any creative director and is not willing to sacrifice their house codes to accommodate a designer’s vision. Read this. (Google translated from French, so be aware of nuance). “What I am sure of is that the ideal system for us is not to recruit an Artistic Director who offers the same thing in every house they visit. Too many Artistic Directors lose the meaning of the brand. Chanel has a product that exists, a strong product and the power of Karl, like that of Virginie has been to evolve it, to build using the best of the past, each with their own vision, but always at the service of the house. We will never make a clean slate of what exists at Chanel. There is a framework, and the artistic direction must work within this framework. We can make it move from within, but certainly not make it explode. We have the opportunity to give a new impetus, to shake things up, to enrich the house with a different vision. But always within a framework. If we find a great profile who tells us: “I love Chanel, I’m going to do Chanel, but I am not going to do tweed” It’s not going to work.” Clear, confident and on-point, right? And likely to eliminate some of the ‘names’ bandied about. CHANEL needs a designer with the emotional intelligence to be able to deal with the magnitude and spotlight the role will bring, but with the humility to accept they are a custodian of the role and work at the “service of the house”, not the other way around. That’s rare, because most designers (and executives) who step into big jobs feel the need to immediately drive change and justify their worth. CHANEL is not a fashion brand; it is bigger and more culturally important than that. It doesn’t need a new font, logo or a monogram dug out from the archives. Pavlovsky and Leena Nair are clearly not interested in the product being defined by a moment in time, and have the intelligence of thinking long term, to consider what evolution of the house will look like in 2030 and beyond, and not simply chasing brand heat.  DHR Global #luxurybusiness #chanel

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I will get right to the point. There is a trend we have been experiencing for about 15 years: it has to do with the high speed at which fashion houses are changing designers, sometimes even after one collection (like Blumarine and Ann Demeulemeester), or appointing someone with completely different aesthetics to the role (such as Gucci and Moschino). There were times when an original designer stayed to oversee the brand even if they were no longer designing. Issey-san stopped designing the Issey Miyake collection in 1999; however, all four designers who came after him kept his ideas alive and were supervised by him. He wanted them to continue his vision, not jump all over. But this is an exception, plus there are almost no "original designers" left in the world of high fashion. The current trend is directed towards a new vision; there is no attempt to maintain continuity in anything from the product to the store design. So, I have a question: Is there an executive team meeting right before a new person takes over concerning the situation with "old customers"? Obviously, in 80% of the cases, the new person is ready to implement his/her vision. And what about the customers??? I guess there were no meetings like this at Gucci; the brand just dropped old AM clients like a hot potato (not all Gucci clients are attracted to the logo; some actually like his design). And what about Chloe? Chemena Kamali showed a great collection defining the new Chloe girl as romantic, urban, and carefree, with a lot of money. If you are a buyer, you were surprised by prices during your Fall 24 appointment. The collection looks great but is different from Gabriela Hearst's. So how do you transition your customers? Correct: you do it through the Pre Collection, offering a lighter, less expensive version of the runway. What does Chloe do? Let's look at the images below. Chloe showed their Pre yesterday, even though it will be shipping for a few months. The reason is understandable; they didn't want to unveil the product before the runway. However, it didn't look like a Pre-collection; there are no delicately displayed "codes," leading to the great runway. It is the second runway with over-styled, multilayered looks, saying: "This is $25k of clothing! Just look at me!!" This is just bizarre. It seems, there is no business development team working for the brand. Maybe Chloe is just trying to save money by removing this department? #wwd #bof #fashion

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A new tribute to the #Givenchy brand. Are you ready to discover a pink planet? Here we are! 🌖I explored an eclectic style for the Givenchy collection, inspired by an extraordinary pink shadows—perhaps Mars, the Moon, or Venus. The exact location doesn’t matter. What matters is preserving the brand’s identity and DNA while infusing it with my personal interpretation. ⭐️ These images were ready 7 months ago but weren’t post-edited until now. I can finally show you their best version. What still astonishes me after so many months is the potential that AI generation platforms offer us when we blend creativity, experience, and skills. Enjoy your pink planet today! Creator: Stefania Scrivani ஃ (CDO and AI Creative Designer) Images: DALL-E Open Ai Post Editing: Magnific AI and photoshop Layout: Canva Text: ChatGPT support Declaimer: These images are used for illustrative purposes only and do not imply any official collaboration with the mentioned brand. This is a creative concept and is not affiliated with or endorsed by Givenchy or their subsidiaries. All rights are reserved. All images are property of Stefania Scrivani by legal tech of #legal_techadvisor . #Givenchy #MaisonGivenchy #hautecouture #aifashiondesign #aicreativedesign #aifashiondesigner #aicreation #aimagazine #aicommunity #aidesigned #aicreated #aiartcommunity

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We’re buying dreams, not handbags CHANEL’s CEO, Leena Nair defended the brand’s pricing after it raised the cost of one of its best-known handbags to more than USD 10,000. Its medium Classic bag cost around USD 5,800 in 2019. Chanel joins several other power brands in increasing prices. Earlier this year Hermès and Louis Vuitton also announced prices in Asia were going up by 6-20%. How is it that some brands feel confident enough to raise prices given the weakness of the luxury market? I think that it’s largely down to incredible storytelling that has created such brand power. If you haven’t watched the video advert Chanel produced earlier this year for the flap bag starring Brad Pitt and Penelope Cruz in a remake of “A Man and a Woman”, I encourage you to. The response was overwhelming with fans crying out for a full-length film. Luxury companies are selling us dreams not products. When you can make people dream, prices become less relevant. This is one of the big differences between premium brands and luxury brands. You buy the latest Apple iPhone for its new functionality. But when you buy a Chanel bag, it’s not just for the bag itself, it’s for how it makes you feel. I’d love to know what you think. #storytelling #luxury #prices #premium Smith Square Partners https://lnkd.in/eszvpkZT

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Engagement with lab-grown diamonds is a topic close to my heart lately! It's essential to acknowledge that consumer preferences drive the market, not the other way around, regardless of brands' resistance. Gen Z and young consumers are leading the charge towards sustainability and ethical practices. Personally, I cherish and proudly wear both natural and lab-grown diamonds. At the end of the day, they're both real diamonds, so let's embrace them wholeheartedly instead of engaging in unnecessary debate. 💎 #Sustainability #EthicalFashion #Diamonds #LabgrownDiamonds

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Success is not predictable, your mindset is. Here are 5 things to be more successful both in business and life: - 𝐆𝐞𝐭 𝐚 𝐏𝐡𝐃 𝐨𝐟 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 : leverage your strengths, control your emotions and address your weaknesses. - 𝐀𝐯𝐨𝐢𝐝 𝐚𝐦𝐛𝐢𝐯𝐚𝐥𝐞𝐧𝐜𝐞 : make quick decisions and commit to making them right. - 𝐓𝐚𝐤𝐞 𝐫𝐞𝐬𝐭𝐬: an overwhelmed mind can't perform at peak. - 𝐆𝐞𝐭 𝐚 𝐜𝐫𝐲𝐬𝐭𝐚𝐥 𝐜𝐥𝐞𝐚𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 : energy goes where attention flows. - 𝐒𝐞𝐞𝐤 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐟𝐚𝐢𝐥𝐮𝐫𝐞: consciously shift your mind to find a positive learning in each failure. In summary ... Forget predicting outcomes; Focus on your mindset and surpass your own expectations. ~~~ ✨ Follow me for more posts like this ♻️ Reshare if you agree #performance #Success #Happiness #mindset

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Implementing a corporate purpose begins with two requisites: top management commitment and a purpose-based business strategy.

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There is no doubt that too much of a focus on the Chinese shoppers has damaged both the luxury and travel retail markets in the past. While travel retail has built a strong future model without the Chinese shoppers, whose growth has not returned, the luxury sector remains linked to Chinese spend in a big way. With the potential of markets such as Japan, India and Vietnam, alongside the enduring strength of Europe, the Middle East and the US, we must all look wider in this new normal. #Luxury #China #GoGlobal

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While I always aim to maintain a positive and respectful tone, I find the recent Business of Fashion interview and justification for Chanel’s price increase on their leathergoods to be somewhat amusing and almost comical. When we break down the actual costs—leather, hardware, and labor—for a flap bag, even with the highest quality materials, let's say even the best French or Italian box calf, it’s evident that the total cost would be less than $1,000. Upon closer examination of the product and considering its expected wear and tear, it becomes apparent that Chanel’s price hikes are primarily aimed at boosting their profit margins, paying their rent, marketing budgets, as well as Peter Marino buildouts, and brand ambassadors-Penelope Cruz and Brad Pitt, as I currently write this opinion. While this strategy aims to create an even more luxury environment and exclusive position, it may burden clients who have reached a threshold. The real goal is obvious; for Chanel to position itself next to Hermes, considered the ultimate in luxury leathergoods. For one thing all of Hermes' bags are hand-made and Chanel's are not, something that a $10K bag should be required to be, at least to give some justification for such an exuberant price. However, it’s crucial to remind consumers that they themselves hold the power, and time will tell if clients new and old will pay $10K for a flap bag. I personally find it very difficult to digest that price for such a bag, especially after each SA opens the mirrored closets behind them, illustrating a plethora of the same machine-made bags stacked up against each other, losing their allure and perceived "specialness," and "craftsmanship." At least Hermes' sales associates wear white gloves and open up the orange boxes, as if the bag is seeing daylight for its first time, adding to the luxury experience. It is also my belief that vintage Chanel can remain a viable option for many, often boasting superior aesthetics and quality, compared to contemporary bags. Yes, their mianudieres and couture pieces today are extraordinary, but a clutch for $18K-$25K? I think one will get tired of a branded slot machine, scarab, or racing helmet. Then again, after almost 15 years, I am still thinking of the novelty clutches resembling the China and Russian dolls, that my Mom and I never bought, and wish we had back in the day, now selling for $45K on the secondary market!

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The fashion industry is curious about what would happen with Celine. There are rumors that Hedi Slimane is having a difficult discussion in terms of his new contract. And there is a possibility that he will stay or - he will go:)) I would like to make a few posts about the brand. This is number 3. These days, Celine is considered by many to be Phoebe Philo, who served as creative director from 2008 to 2018. For those who think so, the turning point in the history of the brand was her departure and the invitation of Hedi Slimane. But in Celine's storied past, there was another designer whose work shaped the brand's evolution and marked an important moment in the industry's history. This is Michael Kors, who came to Celine immediately after the death of the founder. And if now brands are almost universally looking for DNA and “working with archives,” then in the 1990s everyone tried to forget about heritage. Tom Ford was booming at Gucci, John Galliano had already worked at Givenchy and moved to Christian Dior, and Louis Vuitton invited Marc Jacobs to create clothing collections from scratch. At Celine, there was Kors. In an interview with Vogue, Kors said that for Celine he tried to mix “the sporty American simplicity of CC Guest and Caroline Bisset with the youthful European sophistication of Leslie Caron, Jean Seberg, and Audrey Hepburn .” Looking ahead, we can say that the idea turned out to be good only on paper. A little more happened in the part about “sporty American simplicity.” In the first collection, Kors showed the best of what he can do (remember his NYC collection?): voluminous fur coats (specially tailored to look great when wide open) and coats with a fur collar, sets of knee-length leather skirts, and turtlenecks with elbow-length sleeves, midi dresses with a boat neckline, a lot of cashmere and the black-gray-beige triad. By the way, to the question that everything in this world was invented by Phoebe Philo: in one of the photographs, Phoebe is dressed in a turtleneck sweater and a strict jacket-coat thrown over the top - there were several such appearances in the first Kors collection. That collection generally looks very good today: timeless, very logical, and consistent. The problem is that what was shown (then) was indistinguishable from Calvin Klein. CK was a huge RTW brand at that time and Celine looked like CK transformed into French style (the way Kors imaging French women should look).  True, for the debut, Kors restrained himself and did not include in the collection, for example, tropical prints, blouses unbuttoned to the navel, and skirts with high slits. A little later, he will stop being shy - and his Celine will look less like Calvin Klein, but will become simply indistinguishable from Michael Kors. This was a moment (I think ) when Bernard Arnault decided to stay away from designers who worked for him but still keep their brands. #wwd #bof #fashion #american #fashionbrands

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When women thrive, the world thrives. This enduring message guides Fondation Chanel where our current programs directly impact the lives of over 9 million women and girls around the world and indirectly we impact the lives of many millions more through policy work and systems change. Over the past few years we have increased our work on the intersection of climate and gender, recognizing that women are often those most impacted by the climate crisis and that we won’t solve the climate crisis without both men and women at the table. To date we have granted over $25m to these partners focussed on women-led climate resilience and justice. An example of this are the entrepreneurial community and nature stewards at NEWS (Nature Environment & Wildlife Society) in India, helping to restore mangroves and strengthening their communities economic autonomy and resilience to climate change. Since 2011 approximately 16 million mangroves have been planted by thousands of women - improving biodiversity, protecting from flooding and providing opportunities for additional income by protecting and restoring the shrinking mangroves. As we enter the Summer seeing record temperatures across the globe already this year I would like to recognize our partners in Fondation CHANEL dedicated to addressing the gender and climate crisis and building gender and climate just future. www.naturewildlife.org

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