Pink Lady® Europe

🎥 Find out why you should join Pink Lady® Europe 🍎 Listen to Laurence MEUNIER talk about her experience as Internal Communication Officer. Curious to find out more about our career opportunities? Check out the "jobs" section on our LinkedIn page and join us on our adventure! 🚀

🎥 Find out why you should join Pink Lady® Europe 🍎 Listen to Stéphanie ROGUET talk about her experience as CSR Project Manager, and find out more about our commitment charter.🌱 Curious to find out more about our career opportunities? Check out the "jobs" section on our LinkedIn page and join us on our adventure! 🚀 

🎥 Find out why you should join Pink Lady® Europe 🍎 Meet Hugo Charols, as he talks about his experience as Area Manager South Europe. Curious to find out more about our career opportunities? Check out the "jobs" section on our LinkedIn page and join us on our adventure! 🚀

📣 We are hiring! https://lnkd.in/ght7dWZ6

🎥 Find out why you should join Pink Lady® Europe 🍎 Meet Mujdé ERDOGAN, our Finance and Administration Manager, as she talks about her experience as well as our association's unique values. Curious to find out more about our career opportunities? Check out the "jobs" section on our LinkedIn page and join us on our adventure! 🚀

For the past 7 years, the mission of the Pink Lady® Europe Endowment Fund has been to promote entrepreneurial and collective projects run by and/or for women, thus encouraging the creation of value, the sharing of know-how, social and cultural progress… 🤝❤️ To find out more about the projects we are currently supporting, visit our website: https://lnkd.in/ec-uZDvf

Pink Lady® Europe x Noé In order to reinforce our commitment to biodiversity, Pink Lady® Europe is delighted to announce that it has signed a partnership agreement with Noé, a French non-profit organisation for the protection of nature. 🤝 The aim of the partnership is to accelerate the agro-ecological transition of the sector by further promoting biodiversity and highlighting the ecosystem services it provides. 🌳 The project involves: 👉 Supporting growers and, more broadly, all stakeholders of the network to ensure the diffusion of our biodiversity strategy. 👉 Benefitting from an external, expert view of biodiversity issues 👉 Cooperating with a challenging partner to take part in the development of technical guides and tools. The initial actions for 2024 include: 👉 Strengthening our biodiversity strategy or our actions for the promotion of biodiversity 👉 Organising training courses to reinforce the biodiversity expertise of stakeholders of the network 👉 Co-developing a guide for biodiversity and agro-ecology best practices in orchards. To find out more about Noé: https://noe.org/

🤝Pink Lady® Europe x Macfrut Fiera Pink Lady® Europe was present at the Macfrut Fiera Show in Rimini on 8th, 9th and 10th May to strengthen its commercial ties with its Italian distribution partners, present the results of the campaign which just ended, and share its strategy and future prospects. 👏Yet another successful stand Over 2,000 shopping bags in the brand's colours were given away, and visitors were able to taste apples and try two new 100% Italian by-products: a Pink Lady® apple juice by OrtoRomi Soc. Coop. Agr. and a Pink Lady® apple compote by Frullà produced by Natura Nuova. These partnerships highlight our commitment to using 100% of the apples picked. 🎤‘Pink Lady® apple, a collective model that looks to the future’. Pink Lady® Europe Managing Director Mellenotte Thierry and representatives of the various companies that are part of the Pink Lady® Europe network led a conference entitled “Mela Pink Lady, un modello associativo che guarda al futuro”. The conference was introduced by Luca Camanzi, professor at the Department of Agri-food Science and Technology at the University of Bologna, who presented the initial results of a study carried out as part of an international project, which aims at putting forward solutions for improving the sustainability of the Mediterranean fruit and vegetable sector. We would like to thank all our partners for these fruitful exchanges at Macfrut Fiera, with exciting prospects for the future of Pink Lady® Europe in Italy. 🍎🇮🇹   Mellenotte Thierry, Luca Camanzi, Salvo Garipoli, Mauro Grossi, Giuliano Donati, Matteo Mazzoni, Martino Benzoni, Hannes Tauber

Pink Lady® Europe x Pour une Agriculture du Vivant 🤝 To further support Pink Lady® growers in their transition to agro-ecology, the Pink Lady® Europe association is delighted to announce that it has joined Pour une Agriculture du Vivant (i.e. ‘Towards regenerative agriculture’), the French trusted third party for an agro-ecological transition, which brings together stakeholders from the agri-food chain to put all living things back at the heart of agricultural production methods. 🌱 Pour une Agriculture du Vivant is a soil specialist, and has developed a series of tools that will allow Pink Lady® growers to benefit from a tailor-made progress plan towards more resilient systems. 🍎 Pink Lady® Europe is delighted to be joining the PADV movement for the development of increasingly resilient, water- and energy-efficient agriculture on living soil; for innovation, experimentation and the transmission of agroecological practices; to take part in discussions on the deployment of agro-ecology in arboriculture and the evolution of the soil regeneration index in this sector, in collaboration with members of the movement. One more significant step in our commitment to agroecology. 👉 To find out more about Pour une Agriculture du Vivant: https://lnkd.in/eNp9vh6x

PINK LADY EUROPE® x Samplia 🛒 Shopping Experience Pink Lady® treated its Spanish consumers to an immersive experience: for a week, a pop-up shop offering exclusive Pink Lady® and PinKids® apple tastings was set up in two SAMPLIA- Carrefour stores in the heart of Madrid 🇪🇸 📢 New item in the snack aisles for 2024 This event was an opportunity for Pink Lady® Europe to present its consumers with a brand new product, developed with the dehydrated fruit brand #Frubis : Pink Lady® apple crisps. Not only does this new product offer a new taste experience, it also reflects Pink Lady® Europe's commitment to zero waste: apples that do not meet the Pink Lady® or PinKids® specifications are used in the food processing industry to make quality products such as crisps, juices, compotes, etc. 📈 A look back at the success of the campaign In total, almost 15,000 visitors (re)discovered the brand and enjoyed exclusive gifts with the purchase of Pink Lady® or PinKids® apples. 🍎 We're delighted to have been able to share this experience with our Spanish consumers!