Malteurop

What's not to love about summer festivals? Well... this. The warm-beer-with-no-head-in-a-plastic-cup situation, we've all been there. At Malteurop, it breaks our hearts, because we've put so much love in creating the highest quality malt for the best beer moment. So as the music festival season kicks in, respect the beer my friends! (and drink responsibly) #TGIF #Malt #Quality

How Malteurop China masters the secrets of hazy IPA Malteurop China organised the fourth edition of the Malteurop China Craft Brewing Technology and Market Seminar, supported by Malteurop North America. The event brought together 115 guests, including representatives from the China Alcoholic Drinks Association, top brewing universities, R&D centers of major beer groups, and well-known craft brands.   We had the opportunity to listen to insightful reports on topics such as hazy IPA technology, yeast in the brewing process, and management and marketing strategies. A co-brewing activity was also held, where distillers used Malteurop China's malt, Laman Yeast, and hops from Golden Beer Company to brew hazy IPA. It was a unique opportunity to taste and discuss the brewing process with experts.   Overall, it was a great event that provided valuable insights into the craft brewing industry in China. We are looking forward to seeing how the market will continue to grow and evolve in the coming years!

Pasta, chocolate confectionery, breakfast favourites and many more: behind the food you love, there is often a magic ingredient: malt extract. In the Malteurop Group, it's Diamalteria Italiana which makes this magic happen! #malt #food #delizioso

TGIF (If it looks and tastes great, it was probably brewed with our malt) Enjoy responsibly and see you on the other side of the weekend! #tgif #beer #malt

🌾This means a lot to us: Our Cooperative Groupe VIVESCIA just got certified by the Science Based Targets initiative for our 2030 Climate Targets. Proud to do our part to achieve these, thanks to our CSR initiatives across the barley and malt value chain. Read on! #sbti #csr #malt #lowcarbon #sustainability

Happy 4th of July to our Malteurop teams and many clients in the USA! Trusting y'all to celebrate with family and friends 🍻 #IndependenceDay #July4th #MalteuropUSA #Cheers Gustavo Strasser Dan Block Jeff Wysocki Joel Grosser Christophe Gonet Thierry HOUOT Julien ROY William Paque

Lions & Beers: how creativity helps to support the Beer industry Some of our clients won awards at The Cannes Lions International Festival of Creativity, for their outstanding creative approaches in B2B. Congrats to them! - Did you know that The HEINEKEN Company helped heritage pubs in the UK be recognized as ‘museums’, in order to protect them from bankrupcy? - Are you curious to understand how AB InBev supported bar & shop owners in Colombia get a decent pension, thanks to a ‘beer retirement account’? - Did you ever expect Corona to train Chinese farmers to grow high quality limes? Watch them in this YT playlist of case studies (link in the comments), and tell us which is your favourite one 👇 Credits: Illustration by DSE Graphics #canneslions #beer #b2b #creativity

On Micro-, Small and Medium-sized Enterprises Day, we're raising our glasses to all the microbreweries around the world 🍻 Keep spreading the love of beer, one crafted pint at a time! #MSMEday #Beer #Microbreweries #Malt Intermalta S.A. Gustavo Strasser Carlos Álvarez Fernández Claire Madoré Matthieu Boddaert Jeff Wysocki Karol Kołodziejski Vincent Lauwerier Tom Whitehead Christophe Gonet Julien ROY Isabel Clara Rodríguez Quijada Image credit: MidJourney

🌿 Malteurop  is proud to announce its participation as a partner in Navarra 360º, a public-private initiative led by the European consortium EIT Food which seeks to transform Navarra's agricultural sector towards a more sustainable and resilient model. The main objectives of Navarra360º include improving soil quality, biodiversity, carbon footprint, water efficiency and social and economic indicators on farms. Together with Danone, Cargill, INTIA and other key players in the value chain, we will strive to help 200 farmers implement regenerative agriculture practices on their farms. In his speech, Carlos Álvarez Fernández, CEO of Intermalta S.A., underlined our company's commitment to a more sustainable future for the sector. We are convince that the success of the malting barley value chain lies in the synergy between the public and private sectors. This type of collaboration consolidates our commitment to sustainability and innovation, and reinforces our long-term ambition for a greener, more prosperous future for the agri-food sector.   #Navarra360º #sustainability #innovation #Intermalta

What a great time we had at Les Céréalistes!   The Malteurop and Intermalta S.A. teams had the pleasure to welcome our customers, such as Mahou San Miguel, Damm, Hijos de Rivera, S.A.U. Brewery Martens, Wander, Radeberger and the Oetker group. We shared views on market dynamics, introduced our TRANSITIONS program and visited our fields to discover new varieties. So proud to see The HEINEKEN Company join the coalition of companies involved in the TRANSITIONS program initiated by Groupe VIVESCIA.   At Malteurop, we're working hand in hand with our partners to meet tomorrow's challenges. We are doing our part to build a more sustainable and responsible cereals industry!   #Malteurop #TRANSITIONS #sustainability #innovation #partnership