Kameleoon

🌟 It’s here! We just released the “Top A/B testing influencers you need to follow” list for 2024. Congrats to all the hard work these individuals put into helping the rest of us learn more about experimentation. 👏 What started as a simple list 4 years ago has evolved into a carefully researched directory of the minds shaping A/B testing, CRO, and experimentation. These individuals share original opinions and research here on LinkedIn, as well as in books, papers, and at speaking events. They have worked hard to build an audience and have a high “followability” score. So you know, for 2024, we’ve made TWO important changes: ✨ AI is now its own category. AI is transforming experimentation, and it's essential for success. 🌐 The list is now global. The list now begins to include names from APAC, MEA, and LATAM. It dives deeper into Europe. We reviewed over 670 industry names, dedicating 68+ hours to bring you the ultimate list of 2024 influencers. This year, 39 NEW names made the cut. We’ve continued to prioritize diversity in compiling the list. Over 60% of our influencers are from diverse backgrounds. Discover the voices shaping the future of experimentation and see if you or your peers made the list! Again, HUGE thank you to all those that take the time to share their work with the rest of us. See how the list was made and who’s on it in 2024. 🔗: https://lnkd.in/eKgur-pS

🪄 "Bespoke Analyses and Where to Find Them" encapsulates what Dylan Lewis, an Experimentation Leader at Atlassian, is excited to tackle right now. In a conversation with Ben Labay, he talks about how to align an organization from doing custom analyses in notebooks to standardized tools: 🗣️ “How do we move from an organization that was doing bespoke analyses inside of notebooks into using the tools that we have? And so we have this discrepancy between the two different tools and […] teams are blocked because they don't understand the discrepancy. We need to fix that in order to be able to make it so that people can move faster and not worry about the delta. But we just need to get teams focused on that. So I'm on the soapbox of, 'Hey, these things are both right. One is doing this way and the other one's doing this way. Let's make them match up.'" Do you share the same excitement and opportunity as Dylan? Come to EXL + UNITE. It’s a two-day conference and networking event where you can meet peers who also share your struggles and opportunities. 🎟️ Tickets are still available - save your spot here: https://bit.ly/4bjaxyb

Wir freuen uns, unseren nächsten Speaker ankündigen zu können! ✅ Speaker: Christoph Rottler-Lavoie ✅ Datum: Mittwoch, 4. September 2024 🕢 Zeit: 13:00 - 14:10 Uhr ✅ Vortragstitel: Entdecke das volle Potenzial von Experimentation: Optimierung ist weit mehr als CRO und A/B-Testing von Buttons Layouts und Usability Um 13:00 Uhr hast Du die Möglichkeit, den Vortrag von Christoph Rottler-Lavoie zu hören. Er wird uns zeigen, wie Experimentation weit über CRO und A/B-Testing hinausgeht und wie diese Methoden die Performance optimieren können. Nutze die Gelegenheit, im Anschluss Fragen zu stellen und direkt von Christophs Expertise zu profitieren! 🔗 Hier geht's zum Ticketverkauf: https://thewachstum.de/

🤩 Ready to meet more of our incredible moderators? Of course, you are! Get another peek at more talented experts facilitating our table discussions at EXL + UNITE. We have: 📋 Matt Leonard, CMO at Purple Carrot 📋 Kalki Gillespie, Experimentation and Growth at NerdWallet 📋 Kevin W. Washington, Director of Product Management at Best Buy 📋 Liona T., Experimentation & CRO at lululemon 💡 What is EXL + UNITE? 💡 EXL + UNITE is the year's premier experimentation event. It's a blend of a conference and a networking event. You'll have the opportunity to learn from leading experts in the field and connect with peers who are facing similar challenges and opportunities. 🎟️ Register for EXL + UNITE: https://bit.ly/4bjaxyb

What is “All-team” experimentation? Organizations where Product and Marketing growth are aligned, have an 81% chance of growing significantly. This is why we created the first European experimentation event to unite all teams around experimentation : Experimentation Unite ✨ Let’s bring Product, Data, and Marketing folks together to draw the future of experimentation together. Join us on September 26th with your team 💪 https://lnkd.in/dtPj-wzi

✂️ Let's face it - Airtable and Google Sheets are just not cutting it for complex experimentation workflows. While they’re great for some tasks, they often fall short when it comes to managing intricate processes. Join Manuel Da Costa, founder of Effective Experiments and Collin Crowell, VP of Growth at Kameleoon tomorrow for a webinar where we’ll uncover the limitations of these popular tools and how to overcome them. What you’ll gain from this session: ⭕ Strategies to develop and maintain effective experimentation habits. ⭕ Insights on enhancing team collaboration and visibility with integrated solutions. ⭕ The value of detailed record-keeping for informed, data-driven decisions. ⭕ Practical tips for efficient data management to increase productivity. Can't attend live? Register anyway at the link below, and we'll send you the recording, transcripts, and key takeaways right to your inbox. 🎥 : https://hubs.li/Q02DjYQD0

😔 Did you miss our webinar about why experimentation should be a skillset of any product team? Don’t worry! You can still sign up to get the recording at the registration link below to get all the great insights shared by Frederic De Todaro and Pascal Davis. Here’s what they covered: ✅ What experimentation means for product teams ✅ Different experimentation methods ✅ When you should run / not run a feature experiment ✅ How to implement experimentation in product teams 📧 Sign up to get the recording in your inbox: https://lnkd.in/eai-2adf

🚀 Forrester’s latest report, "The Experience Optimization Solutions Landscape, Q3 2024," reveals the future of digital experience optimization. At Kameleoon, we’re committed to optimizing digital experiences and driving customer loyalty and business growth. That’s why we've aligned our roadmap with these key insights to deliver exceptional digital experiences: ✨ Personalization at the core: Forrester emphasizes the need for relevant, timely, and optimized digital experiences. Our features like Widget Studio and Predictive Targeting ensure personalized customer interactions. 📊 Real-time data agility: With integrations to data warehouses like Snowflake and BigQuery, we enable rapid and accurate personalization, boosting customer satisfaction. 🤖 Generative AI for automated optimization: Kameleoon’s AI Copilot automates testing and optimization, providing continuous insights and improving efficiency. 🔍 Comprehensive feature experimentation: Our platform supports thorough testing across all teams, leading to higher engagement and satisfaction. 🌐 Adapting to a cookieless world: As third-party cookies phase out, our zero- and first-party data solutions, compliant with GDPR and CCPA, ensure relevant, cookie-free experiences. Read more about how we’ve aligned with Forrester's core market dynamics in the blog post below. 📑 https://lnkd.in/e7x8yfUf

🌟 We’re thrilled to announce that we’re back with another “Top A/B Testing Influencers You Should Follow” list for 2024, and it’s dropping next week! Recognize anyone’s silhouette here? 👀 So, what’s new this year? ✅ We’ve reviewed a much larger pool of industry experts this year—over 670+ names to be exact. We’re bringing you the best of the best. ✅ We’ve introduced a new category (here’s a hint: 🤖). ✅ We’ve gone global! Our new list includes influencers from all around the world, giving you a diverse and comprehensive view of the industry’s top minds. Keep an eye on our LinkedIn page to see who’s made the list this year. In the meantime, don’t forget to check out our list from last year: https://lnkd.in/eKgur-pS See you next week! 👋

👥 When you’re part of such a large organization, it can be hard to get buy-in across different teams. This is what Catherine Crim, Senior Site Optimization & A/B Testing Analyst at JCPenney says she’s struggling with in her latest role: 🗣️ “So the way our structure is set up is under Chief Digital Officer. There's both an e-commerce arm as well as a digital product arm. And that right there... poses some challenges, right just there. Those two not being together and having different leaders and different directors, different VPs has become a little difficult. And so I think that's a big thing that I'll want to consult with other people and talk and get a little empathy from other people because I've been used to agency life where it's like from proposal to test launch, very, very short window of time, versus having as many approval steps as we have at JCPenney.” Do you share the same struggles or have any advice for Catherine? Come to EXL + UNITE! It’s a half-conference, half-networking event where you can meet peers who share the same challenges and opportunities as you. 🎟️ Tickets are still available here - don’t miss out: https://bit.ly/4bjaxyb