CBTW Product Design & Growth / Versett

Versett is becoming CBTW We are pleased to announce that Versett, along with Positive Thinking Company by CBTW, SteepConsult by CBTW, Otofacto by CBTW, OneAston by CBTW, and Alispharm by CBTW, are uniting to become one unified entity, CBTW.    Why this matters  This transformation is not just about a new name. It's a reflection of our core belief: #CollaborationBettersTheWorld. With over 3,000 experts in 21 countries, we're on a mission to deliver advanced tech and business solutions that create a positive impact.    What's changing  Versett's expertise is grounded in our Product Design & Growth solutions. Starting today, we are expanding this foundation with additional capabilities in Software Engineering, Data Analytics & AI, Cloud & Enterprise Platforms, Cyber Security, and Strategy & Governance. We are also enhancing our offerings with industry-specific expertise in Smart Industrial, Banking Technology, and Life Sciences. Our goal is to address the diverse challenges of our customers and partners more effectively. Through this unification, we aim to strengthen our global partnerships, improve customer experiences, and drive greater innovation across industries.    Join us  As we transition to the CBTW brand, we invite you to follow our journey and discover the potential of collaboration.  For more information, visit our website: https://lnkd.in/eRN8aFHU #TechForGood #Innovation 

Is your informative website an asset or a placeholder? Your website serves as both a first impression and an ongoing dialog with your stakeholders. For this reason, it needs to do more than just exist - it needs to perform, inform, and engage effectively. But when was the last time you evaluated its role as a strategic asset? Consider what many executives overlook: ➡︎Navigability and speed: Can your stakeholders find the information they need quickly and easily, especially during peak traffic times? ➡︎Compliance and accessibility: Is your site compliant with the latest accessibility standards to ensure it reaches the widest possible audience? ➡︎SEO and visibility: Are you actively using SEO to stay ahead of the curve, or just keeping up with the competition? These considerations are just the beginning and underscore the importance of working with a professional development team. Such a team doesn't just build websites but they create customized and strategic extensions of your brand that perform, inform, and engage effectively. Got your attention? Dive into our slide deck to discover 7 reasons why your informative website needs a strategic backbone. Let's connect and explore ways to support the strategic development of your informative website and transform it from a passive entity to a dynamic asset. #InformativeWebsite #CMSWeb #CBTW #WebDeveloppers #ProjectManagement #DigitalProduct #DigitalStrategy #SEO

Have you ever felt truly understood by a digital platform?    With the increasing use of automation, integrating the human element into design is more important than ever. Digital experiences often prioritize efficiency over interaction, but there's a growing recognition that understanding and enhancing human interactions can significantly improve these experiences.    Our latest article discusses the importance of human-centered strategies in digital design. We explore how advanced UX research and AI-driven enhancements are making digital platforms not only more intuitive, but truly responsive to user needs.    Read the full article in the comments to learn how digital platforms can resonate deeply with users and exceed expectations, making every interaction a sign of the power of thoughtful, user-centered design.      #UX #HumanDigitalExperience #UserCentricity #HumanStrategy #AI #HumanFirstApproach #CBTW 

Throwback to the Nexus2050 Luxembourg event. We recently had the privilege of engaging with a dedicated community of tech enthusiasts and industry leaders. The event provided a valuable opportunity to share knowledge, explore new technologies, and collaborate on innovative projects. A highlight was the in-depth discussion on low-code platforms led by Jean-François and Olivier. Their presentations demonstrated how low-code can effectively integrate user feedback and market insights, to ensure our products remain both innovative and user-centric. We are grateful for the experience and the endless possibilities that lie ahead! A special shout out to our dedicated team members in Luxembourg with whom we had a great tech time 🚀

The possibilities to use #AI in marketing are just starting 🚀 We recently hosted an insightful session on leveraging AI in marketing within our Growth Marketing Community. Our speaker, Diederick Legrain, introduced us to several AI platforms and capabilities and shared details on how these tools work. The focus was on understanding the models behind generative AI to refine our skills in prompt engineering, ensuring we achieve the desired results from these technologies. We also explored how to create our own GPTs that can integrate fixed information such as target audience, client briefs, and tone of voice. This knowledge will help our team craft content that is both engaging and tailored to our client' specific needs. It was also a great opportunity to deepen our understanding and enhance our marketing approach. #GrowthMarketing #AIinMarketing #CommunityLearning #CBTW #Prompt 

Accessibility benefits us all. Discover why in the first edition of our Product Design Newsletter on LinkedIn! In this carefully curated content, learn from our accessibility expert, Christelle, about how a broader approach to accessibility can enhance user experience and compliance, benefiting everyone. Share your thoughts on this subject in the comments, and subscribe to this newsletter to get notified when our next edition is out! #CBTW #DigitalAccessibility #HumanDisabilities #Inclusivity #UXDesign #WebAccessbility #AppAccessibility

We’re bringing our Product Design Newsletter to LinkedIn! Be on the lookout for the first edition next Tuesday, July 2nd.  This inaugural issue will explore Digital Accessibility in UX design, delving into the fundamentals of creating digital products that are both usable and beneficial for a diverse audience.    Why should you subscribe?   Each issue offers practical insights into UX trends and best practices directly from our domain experts. Our content is designed to provide you with the knowledge and strategies to outperform in product design, emphasizing a user-centered, problem-solving approach.     Subscribe today using the link below to receive our monthly insights and stay at the forefront of product design.     #UX #UserCentric #Accessibility #WCAG #Newsletter #Design #DigitalAccessibility #CBTW  

Are you using AI to create your marketing content?  The key to avoiding robotic or generic output from generative AI tools lies in the details of your prompts. By specifying tone, style, and audience, you can guide the AI to produce content that truly reflects your brand's personality. Incorporate conversational language, subtle humor, and vivid descriptions to ensure your content stands out and resonates with your audience. Dive into our latest slide deck for practical tips on mastering AI prompts for compelling content marketing.  If you'd like our marketing experts to help you effectively engage your audience and drive measurable results, contact us today. #DigitalMarketing #GenerativeAI #ContentMarketing #Copywriting #PerformanceMarketing #CBTW

Project management is everywhere     Last week, our Product Strategy & Innovation community kicked off a series of Project & Stakeholder Management training sessions designed to enhance essential project management skills. Initially developed within the community, the training quickly attracted colleagues from across all our service lines due to its far-reaching benefits.     This first session, carried on by Laura and Thomas, focused on: - developing roadmaps that respond to evolving project requirements and stakeholder needs, - ensuring clarity and alignment of deliverables with project planning, and - mastering techniques for managing budgets from a project management perspective.     These skills are valuable across industries and sectors as they focus on improving operations and project success with great management techniques and best practices. Our trainees are now more adept at navigating complex project landscapes and improving overall efficiency.     Interested in improving your team's project management skills? Contact us to learn more about how this training can be tailored to your needs via hello@cbtw.com. #CBTW #ProductStrategy #ProductInnovation #Stakeholders #ProjectManagement #Roadmapping #EffectiveCommunication

Could hidden UX issues be costing you customers and sales? Even minor user frustrations can lead to significant losses in engagement and revenue.     That’s precisely why UX audits are indispensable - they help safeguard the usability and overall experience of your digital products. A well-executed UX audit does more than just highlight problems; it provides a roadmap to a more engaging and profitable user experience.     If you’re curious about how a UX audit can benefit your digital experiences, check out our latest article in the comments of this post. We've gathered expert insights on the methodologies used to ensure that every interaction is meticulously audited to identify and address underlying issues.     Interested in elevating your digital product experience? Contact us today for a quote on a UX audit.    #UXAudit #ProductDesign #UserExperience #JourneyMapping #UXissues #CBTW