Artefact

[📽️ Watch the best moments of the #Artefact Adopt AI Summit and pump up the volume 🎶] in celebration of our 10th anniversary at Station F on June 5th, 2024, where we welcomed more than 2000 participants! 🌟 A heartfelt THANK YOU to everyone who contributed to making the #AdoptAI Summit an outstanding success! We brought together a panel of 80+ high-profile speakers from the #AI and business worlds to share their vision, insights, expertise, and use cases. We were especially honored by Jacques Attali's presence, who concluded our event with his visionary thoughts on a positive AI future. 🙌 Stay tuned for all the Adopt AI #replays available soon on adoptai.artefact.com, featuring the remarkable speakers who provided invaluable insights and expertise on #AItransformation and adoption. We will also publish them through the coming weeks on LinkedIn, among: - Christel Heydemann, CEO of Orange Group - Christophe Périllat, CEO of Valeo - Virginie Dominguez, Executive VP Digital, Data, and Information Systems at Servier - Christophe Fanichet, CEO at SNCF Voyageurs - Aurore Gaspar, Deputy Head of French Retail Banking Network at Societe Generale - Enrique Martinez, Group CEO of Fnac Darty - Octave Klaba, Founder & President of OVHcloud - Isabelle Fraine, Managing Director at Google Cloud France France - Arthur Mensch, CEO & Co-founder of Mistral AI - Hervé Montjotin, CEO of SOCOTEC - Stanislas Niox-Chateau, CEO & Co-founder of Doctolib - Jerome Bruhat, CEO of Robertet Group - Pierric Duthoit, Chief Digital Officer at Coty - Maxime Marembaud, Group Chief Data & Digital Officer at Sodexo 👉 Explore the full lineup of inspiring speakers here: https://lnkd.in/ep9ubgva 🙏 We are also sincerely thankful to our gold sponsors, OVHcloud and Google Cloud, whose support was crucial, to all our #TechPartners present at our #ExhibitionZone, which helped create a rich technological environment for all attendees: Amazon Web Services (AWS), Celonis, Contentsquare, Dataiku, Domino Data Lab, Hightouch, IBM, Kili Technology, Photoroom, Salesforce, Treasure Data, Twilio Segment. We also organized 4 sessions of #promptchallenges at our #GenAIAcademy during the day, engaging more than 200 participants in hands-on learning. 🎤 The #keynotes and #roundtables were filled with cutting-edge ideas and transformative insights into #AIadoption, showcasing the positive impact on both individuals and organizations. We hope you left feeling inspired and ready to champion #AIinnovation in your respective fields.  🥂 We wrapped up the summit with a delightful #networking session, complete with jazz music, a cocktail, and a champagne reception. Don’t miss out on the "best of" video showcasing the most memorable moments of Adopt AI 🤩

[🎬 Replay of the keynote of Stephan Hadinger, CTO France at Amazon Web Services (AWS), at the Adopt AI #Summit by Artefact] on safety first - generative AI under high protection. 👉 Watch and get inspired by Stephan Hadinger on the Tech stage: https://lnkd.in/dven_baB 📃 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Stephan Hadinger is an alumnus of the prestigious École Polytechnique. Before joining AWS, he served as Chief Architect for cloud computing and led various initiatives in APIs, security solutions, and IT infrastructure for both B2B and B2C organizations. He is known for his strategic vision and practical approach to solving complex technological challenges, making AWS a trusted partner for many enterprises. 🔎 Hadinger discussed AWS's extensive #AIexperience, focusing on generative AI's challenges and security measures. Over two decades, AWS has gained valuable insights and continuously improved. The probabilistic nature of #generativeAI, which produces varied outputs from the same inputs, presents unique accuracy and security challenges, necessitating rigorous standards. 💡 He addressed concerns about AI #accuracy, #security, and cost, especially the risk of hallucinations in sensitive fields like HR and legal. AWS offers tailored #AImodels to ensure customers select the best fit for their needs. He assured that AWS keeps customer data private and encrypted, using advanced security measures to prevent unauthorized access and comply with extraterritorial laws. 🗣 “Your data is private. It’s encrypted every time and we never use it. We have built a system that prevents any AWS employee from accessing your data or connecting to the server. This technical impossibility ensures your data's security and protects against extraterritorial laws”, says Stephan. He concluded by explaining how AWS uses Retrieval-Augmented Generation (#RAG) to combine generative AI with actual #data, minimizing hallucinations and ensuring accuracy. AWS safeguards against toxic content by filtering inappropriate questions. He also highlighted AWS's commitment to #intellectualproperty protection and described using generative AI in Amazon One for palm recognition, showcasing AI's role in enhancing security. ➡ Discover all the Adopt AI replays: https://lnkd.in/eDxHcR47 

[📣 Replay of the discussion with Hervé Montjotin, CEO of SOCOTEC, at the Adopt AI #Summit by Artefact] on AI at the heart of business transformation - questions by Cyril Fekete, Partner at Artefact. 📽️ Watch and get inspired by Hervé Montjotin on the Vision stage: https://lnkd.in/gTweDxUk 📖 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Hervé Montjotin, CEO of Socotec Group since 2016, holds a Master's in Social Sciences from Ecole Normale Supérieure and an MBA from ESCP Europe. He began his career with Bossard Consultants in 1989 and significantly contributed to Norbert Dentressangle's growth from 1995 to 2015. 🔎 Socotec is a leading provider of testing, inspection, and certification services, focusing on risk management and consulting for construction assets, infrastructure, and industrial equipment. Since 2016, under Hervé Montjotin's leadership, Socotec has doubled its revenue to €900 million 🎯 Key insights from the discussion with the CEO of Socotec: - AI technology enhances Socotec's productivity and efficiency. Leveraging extensive data, #AI streamlines operations, such as bridge inspections. AI combines visual #data with #algorithms to detect cracks and issues invisible to traditional inspections, providing comprehensive and accurate infrastructure assessments. - Socotec is pioneering predictive maintenance services, like monitoring water quality in rivers using sensors and historical data. This method predicts and mitigates flooding risks, preventing potential damage. These innovative services highlight AI's transformative impact on Socotec's offerings. - Socotec leverages its #engineering heritage and agility from rapid growth. Transforming from a French-centric to a global player, Socotec recruited over 2,000 people last year, focusing on skilled professionals and #AItraining. A decentralized structure fosters innovation and flexibility. - Hervé Montjotin outlined four qualities for successful AI adoption: encouraging #adoption, #training employees, using a bottom-up approach, and investing strategically. Socotec has trained over 1,000 employees in AI, ensuring effective technology use. The #AIHub manages initiatives, facilitating collaboration and innovation globally. 🗣 “AI for us is a way to leverage the performance, the productivity, the efficiency of our inspectors. It transforms our operations by enhancing #efficiency and opening up new possibilities for #innovation, such as predictive maintenance and better risk management for building assets”, says Hervé. ➡ Access all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

[🎬 Replay of the keynote of Jerome Bruhat, CEO of Robertet Group, at the Adopt AI #Summit by Artefact] on how AI transforms a core business and how NaturIA stimulates creativity. 📽️ Watch and get inspired by Jérôme Bruhat on the Vision stage: https://lnkd.in/gTd8_TX7 📖 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 With nearly thirty years of experience at L'Oréal, including roles as Global Director of Maybelline and President of L'Oréal Germany and Japan, Jérôme now leads the charge in #data and #digitaltransformation at Robertet, enhancing both product development and #sustainability. 🔎 Robertet, a family-owned company since 1850, specializing and a world leader in natural #fragrances and #flavors, collaborated with Artefact to explore how #AI can enhance their creative processes while keeping the traditionally human-centric nature of their industry. 💡 Key insights from the keynote of the CEO of Robertet: 1️⃣ AI as a creator personal assistant: AI helps and also acts as a heritage #database, recalling past #formulas and facilitating quicker and more relevant solutions. Robertet’s philosophy is that AI assists the creators, enhancing their emotional intelligence and #creativecapabilities while preserving the #humantouch in their craft and ensuring future #innovation in natural ingredients. 2️⃣ NaturIA project by Robertet & Artefact: By combining the testing phases of perfumers and flavorists with advanced #generativeAI algorithms, NaturIA accelerates the creative process. It translates image briefs into detailed, evocative descriptions and then into search criteria to find existing formulas or suggest new fragrance and flavor combinations. The #NaturIA project has led to faster time to market, better market relevance, and expanded creative boundaries. 3️⃣ Thanks to their collaboration and their respective expertise, Robertet and Artefact are shaping the future of #sensorycreation, combining tradition, human creativity, and technological innovation to develop new experiences. At NaturIA, #art and data meet to serve the creator. 🗣 “How to make AI part of the journey of our creators? It's not something we do on behalf of them, it's not something we do despite them, it's something we do with them at each and every stage. AI is at the service of our creators”, says Jérôme. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

[Artefact x IBM | Vivatech 2024] Lors de l’édition 2024 de Vivatech, Jeremie Cornet-Vuckovic, Directeur Data Consulting chez Artefact, a présenté comment l’IA Générative révolutionne les services financiers, en mettant en avant le cas d’usage “Persona Generator” comme une avancée technologique majeure. 👉 Retrouvez l’intervention de Jérémie Cornet-Vuckovic ici : https://lnkd.in/e6tUxpVN ❓ Qu’est-ce que le Persona Generator développé par Artefact et IBM ?  Le Persona Generator est un outil révolutionnaire pour le secteur bancaire. Il agrège les données à grande échelle, permettant une compréhension et un engagement en temps réel avec les prospects. Cet outil aide les banques à valoriser leur capital de données pour mieux comprendre et cibler les clients, partager des insights précieux et garder un temps d’avance sur le marché. 💡 Quels sont les avantages pour les Clients B2B ?  En B2B, cela signifie des insights plus approfondis sur le comportement des clients, une analyse concurrentielle et des données enrichies pour des campagnes marketing plus efficaces. En intégrant les données bancaires, les entreprises peuvent adapter leurs stratégies marketing pour toucher la bonne audience avec le bon message au bon moment. L'IA générative permet également de partager des données anonymes en toute sécurité, contournant les contraintes réglementaires. Cela ouvre de nouvelles possibilités pour les banques, leur permettant de rester innovantes et compétitives. Merci à IBM pour sa confiance dans le développement de ce cas d’usage ! N’hésitez pas à nous contacter pour en savoir plus.  #IAGénérative #ServicesFinanciers #DataMarketing 

[🎬 Replay of the Opening Interview Christel Heydemann, CEO of the Orange Group, at the Adopt AI Summit by Artefact] by Charlie Perreau, journalist at Les Echos, a leading business and economic news in France. 📽️ Watch and get inspired by Christel Heydemann on the Vision stage: https://lnkd.in/eNJFXu6Q 📖 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 As CEO of Orange, Christel has dynamically steered the Group’s strategic initiatives, particularly in harnessing #AI and #digitaltechnologies to redefine #telecommunications globally. Her prior experiences at Schneider Electric and Alcatel-Lucent underscore her commitment to transformative leadership and technological innovation. 🔎 With a 2023 revenue of €44.1 billion and a dedicated workforce of 137,000, Orange serves 298 million customers worldwide, demonstrating its scale and commitment to customer-focused innovations. 💡Key insights from the discussion between Christel Heydemann and Charlie Perreau: - AI and #network evolution: Adapting networks for AI involves long-term efforts, similar to the adaptation for video streaming, and requires a focus on low latency, real-time responsiveness, significant change in network design, and minimizing power consumption while maximizing efficiency. - #Environmental impact and goals: Orange aims for net-zero carbon emissions by 2040, focusing on #renewableenergy, reducing electricity consumption despite increasing network traffic, and decommissioning older networks. - Employee #training and job evolution: AI impacts all job roles, and requires comprehensive training and change management to ensure employees are prepared for new technologies and job transformations. - #Security and AI: AI enhances cybersecurity but also increases the potential for cyber attacks, requiring ongoing development and training in cybersecurity roles. - Internal AI use: Orange uses an enterprise #GenAItool for internal operations, that runs on OpenAI or Mistral, with widespread employee adoption, showcasing practical #AIapplications within the company. - Collaboration with #startups: Orange collaborates extensively with startups, providing #usecases, scaling opportunities, and investment support, particularly through Orange Venture and Orange Venture’s Capital Fund. - And much more to learn from Christel’s talk! 🗣 “We want to use AI to make our networks smarter, our employees more efficient, and, most importantly, to improve the experience of our customers,” says Christel. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47

🗞️ [Artefact article - The great data platform race: Why your AI strategy might be missing the mark] Discover the critical role of a robust data platform in successful AI implementations in this insightful article written by Harry Morphakis, Senior Director at Artefact UK. 👉 Read the full article on our blog: https://lnkd.in/e28T7tB6 Many companies invest in #AI without a strong #dataplatform, leading to inefficiencies and missed opportunities. The article highlights the importance of aligning #data strategies with business goals and fostering a data-driven culture. To truly capitalize on AI investments, organizations need to prioritize a strong #datafoundation and ensure seamless integration across various data sources. This approach not only supports advanced analytics but also enhances decision-making processes, driving sustainable growth and #innovation. 🚀 Explore Artefact’s key recommendations of the article: - Foundation First: A strong data platform is essential for AI success. - Business Alignment: Ensure your #datastrategy aligns with business objectives. - Data-Driven Culture: Foster a culture that supports data-driven decisions. - Avoid Common Pitfalls: Learn from common mistakes to avoid inefficiencies. - Scalable Solutions: Invest in scalable and flexible data solutions.

[🎬 Replay of the discussion with Octave Klaba, Founder and President of OVHcloud, at the Adopt AI #Summit by Artefact] on the cloud adoption of AI. Questions by Damien GROMIER, Partner at Artefact and CEO of Artefact Open Innovation. 👉 Watch and get inspired by the President of OVHcloud on the Vision stage: https://lnkd.in/eDwvaVJA 📖 Read the REPORT of Adopt AI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼  Octave Klaba is the founder and chairman of OVHcloud, a leading global cloud infrastructure provider offering web hosting, dedicated servers, and cloud solutions. He studied at Icam - Institut Catholique d'Arts et Métiers in Lille, where he developed his engineering expertise. In 1999 he founded OVH, which has grown to become one of Europe's largest cloud computing companies with numerous data centers worldwide. Octave Klaba is a strong advocate for European tech sovereignty, emphasizing the importance of independence from non-European cloud giants. Key insights from the discussion between Octave Klaba and Damien GROMIER: ✔ Cloud providers face challenges due to the rapid obsolescence of #hardware and the need for continuous innovation. So, you need to have a vision for 3 to 4 years ahead, considering when the hardware you invested in will become obsolete and the investments that this will entail. But the most important part is about the #customers. One must ask why a consumer uses AI. The answer is often to reduce costs. As cloud providers, it is therefore important to implement meaningful projects, improve others, and ensure that AI makes companies and people more efficient. ✔ Europe, particularly France, has the potential to excel in developing AI models and technologies. Klaba suggested leveraging Europe's engineering talent to create innovative, customer-centric AI solutions, possibly through #open-source models. ✔ OVHcloud is working on reducing AI inference costs and developing new #AIproducts. He stressed the importance of aligning technological advancements with customer needs and business profitability to ensure long-term success. ✔ One of the key points is to make AI accessible and easy to use, like on a smartphone that helps people #adopt it quickly. This simplicity proves that AI can be accessible to everyone, which is why there's so much excitement and hype around it today. As people find AI easy to use in their personal lives, big companies will also start using it for their businesses. 🗣 “AI is fundamentally changing how we interact with technology. It's about making AI accessible and practical for businesses and individuals alike, driving innovation and efficiency across all sectors,” says Octave Klaba. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

🎤 In this Data Coffee interview, Aleksandra Semenenko, Director of Data Science & Global lead on MMM at Artefact talks about #IncrementalityTesting and #MarketingROI and how to combine the two in your business strategy. 📽️ Watch her interview: https://lnkd.in/eZARaWBF 🎧 Listen to the podcast: https://lnkd.in/eR-x_5cy 🔎 Aleksandra explains that, unlike Marketing Mix Modeling (#MMM), Incrementality Testing is less demanding regarding resources and #data, allowing companies to start more simply. She uses the example of a large company with 25 different markets to show how Incrementality Testing can identify which marketing campaigns generate positive or negative ROI, enabling investment optimization. 💡 Watch the video and gain more insights: - Incrementality Testing is a tactical tool, focusing on short-term operations and allowing for quick adjustments. - MMM (#MarketingMixModeling) provides a long-term strategic view. - Incrementality Testing and MMM can work together in mature organizations, offering diverse and rich insights for improving business results. - Incrementality Testing promotes #agility by encouraging businesses to experiment with various marketing channels and tactics. - It allows for adjustments based on real-time feedback and performance. 🎯 Both MMM and Incrementality Testing provide valuable business insights, but while MMM is conducted once or twice a year for strategic planning, Incrementality Testing is ongoing, delivering immediate and actionable insights for operational teams. The #MROI (Marketing ROI) advanced model of Artefact, which encompasses the MMM methodology, is the key to maximizing marketing strategy impact and unlocking ROI growth. It helps businesses: 1️⃣ Allocate marketing and media budgets between geos, brands and channels, 2️⃣ Define the right mix across digital and offline channels. Scale campaign budgets on an ongoing basis. 👉 To learn more about MROI, read our Artefact Data Digest #newsletter: https://lnkd.in/e6R2erxS 

[🎬 Replay of the discussion with Brune Poirson, Chief Sustainability Officer & Executive Committee Member at Accor, at the Adopt AI #Summit by Artefact] on how to combine the use of AI and environmental transition. Questions by Lucie Marchais, Project Director at Artefact 3000. 👉 Watch and get inspired by Brune Poirson on the Society stage: https://lnkd.in/e8Xup75z 📖 Read the REPORT of Adopt AI with the replays & synthesis of all keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at Accor. Poirson’s current mission is to guide Accor, a global hospitality company, toward a #sustainablemodel amidst accelerating climate change and social inequalities. Key insights from the discussion between Brune Poirson and Lucie Marchais: 🔹 For #sustainability, Accor must rethink its business model. As a leading #hospitalitycompany, it opens one hotel per day. The key challenge is shifting from a quantity-based to a quality-based model, transforming hotels into “third spaces” for work, meetings, and activities to optimize underutilized spaces. 🔹 Accor's sustainable operations focus on three areas: #waterconservation by replacing bathtubs with showers, shifting to less meat-based menus to #reducecarbon and water footprints, and promoting bicycles and trains over aviation through partnerships like the one with SNCF. 🔹 AI helps manage large environmental datasets, improve weather predictions, and enhance decision-making. It can forecast climate impacts, aiding industries in planning and adaptation, such as determining where and what type of housing to build. 🔹 For #foodwaste reduction, #AItools like connected scales help kitchens track and reduce waste by identifying patterns and improving menu planning. Predictive tools like “Full Soon” forecast guest numbers and preferences, enhancing efficiency and reducing waste. 🔹 AI enhances personalized guest experiences through advanced #chatbots, tailoring services like room temperature settings. It also frees hotel staff from repetitive tasks, allowing them to focus on #guestinteraction. Accor uses AI to accelerate employee training and development, empowering staff and providing career growth opportunities. 🗣 “Increasingly, we need to move away from mitigation but really to adaptation, and that's where adaptation is a real challenge and that's where AI can really help,” says Brune Poirson. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47