How stories of business reinvention can turn into cautionary tales

Fortune Magazine April/May 2024 edition
Fortune Magazine April/May 2024 edition
Sky: Getty Images; Airplane: CGI Rendering

Alex Wood Morton in London here.

Print magazines hold a special place in my heart. 

As a “geriatric millennial,” the loathsome term I’ve earned for being born in 1985, I vividly remember life before and after the internet, giving me and my ‘micro-generation’ a unique perspective on the value of the printed word, versus the chaos of the world wide web.

Case in point: My new Gen Z colleagues at Fortune’s bureau in London have watched with great fascination me printing out their draft stories for review because, in my experience, there’s nothing quite like looking at things on good old-fashioned paper.

Print was one of the reasons I was so excited to join Fortune, and I am thrilled to share with you our latest European Edition, the first marking our expanded operations here, delivering more on-the-ground reporting. I can also provide some exciting updates on where you’ll be able to find your very own copy.

Ahead of the launch of the April/May edition, I sat down with Fernando Augusto Pacheco, senior correspondent at Monocle magazine and host of The Stack, a weekly podcast for anyone who cares about the printed word. I’ve long admired Monocle for going against the grain, focusing on slow-paced, high-quality, design-led editorial in a world that never seems to take a breath. It was an honor to join the show, and you can listen to the interview, which includes some of my editorial plans and vision for the European edition here. Monocle, like so many successful businesses today, has thrived by adapting and reimagining what success can look like.

Adaptation and reimagination are principal themes in our latest issue—though some of these stories of change are cautionary tales. In our cover story, Shawn Tully traces the current woes of aeronautics giant Boeing to management’s effort, over decades, to squeeze out higher profits for shareholders. It was a Wall Street success story—until it turned tragic with the crashes of two 737 MAX planes. 

And correspondent Viv Walt delves into the workings of Saudi Aramco, the world’s most profitable company, showing how the Saudi monarchy is diverting billions in earnings from the fossil fuel giant to an effort to make the kingdom’s economy more competitive—and less dependent on, well, Saudi Aramco. 

As part of our expansion in Europe, you’ll soon be able to find our print edition in more spots across the continent than ever. In addition to newsstands, look for copies of Fortune at business class lounges in airports across key European cities, including London, Paris, Geneva and Milan, with many more to come. 

We also publish all of our magazine content online, so feel free to browse the latest issue here.

As ever, I welcome your feedback. Look out for me clutching a copy of our latest issue in an airport lounge near you. 

More news below.

Alex Wood Morton

TOP NEWS

Trump’s pickleball holdup  

Millions of tiny, endangered Vertigo Angustior snails have obstructed Donald Trump’s plans to build a pickleball court on his Irish golf course. The snails have stymied Trump before. In 2016, the Republican candidate was forced to withdraw a proposal for a seawall that would’ve interfered with snail-occupied dunelands. Trump bought Doonbeg, the 400-acre Irish retreat, in 2014 to broaden his Trump International brand, but the venture hasn’t gone as planned. The resort has racked up $18.1 million (€16.7 million) in losses in the nine years since his takeover. Fortune 

Carrefour and PepsiCo make peace 

Earlier this year, Europe’s largest grocer Carrefour pulled PepsiCo products due to “unacceptable” price tags. Last week, Carrefour returned PepsiCo goods to its shelves in France, Poland, Belgium, and Spain. Inflation has sparked other tug-of-war battles between grocers and brands. For example, Britain’s Tesco stopped stocking Kraft Heinz products in 2022 over price disagreements. Fortune 

Spain scraps the golden visa 

Spain is pulling the plug on its golden visa scheme, dealing a serious blow to foreign investors, particularly post-Brexit Brits. Launched in 2013, the program grants residency rights to foreigners who invest at least $541,250 (€500,000) in real estate in the country. Ending the scheme will help guarantee access to affordable housing, says Prime Minister Pedro Sánchez. Reuters 

AROUND THE WATERCOOLER

How James Bond’s favorite carmaker dodged a billion dollar debt pile How James Bond’s favorite carmaker dodged a billion dollar debt pile by Bloomberg

Gucci owner Kering’s Gen Z heir claims his grandfather François Pinault’s seat on Christie’s board in major succession move by Prarthana Prakash

Tony Blair’s son is using AI to find employers their dream hire, and turn around $50 million losses at his education unicorn Multiverse by Ryan Hogg 

Ferrari opens battery lab in northern Italy as it gears up to produce its first fully electric supercar amidst heated EV competition with BYD and Lamborghini by Bloomberg

HSBC pulls out of Argentina at a $1 billion loss as Asia pivot continues by Bloomberg

Billionaire and Virgin Group founder, Richard Branson’s wealth has tumbled by more than half since 2021 to $3bn as SPAC problems gave him ‘a big jolt from the side through COVID’ by Bloomberg

This edition of CEO Weekly Europe was curated by Aslesha Mehta.

This is the web version of Fortune CEO Weekly Europe, a newsletter on the companies and industry leaders shaping every facet of business in Europe. Sign up for free.