Best Free Marketing Automation Software in 2024

Free marketing automation software can be a game-changer when used correctly. Achieve higher ROI and revenue by customizing content to benefit your customers, which is what every business wants. With so many high-quality free marketing automation tools available, choosing one that fits your company can be challenging. Accepting vendor hype may lead you to use a tool that is inadequate for your needs. Since you are the expert in your company’s requirements, you can use that knowledge and this guide to choose the best free marketing automation software for your company. See our top 20 marketing automation software solutions for a more detailed comparison.

You are probably on the fence about getting free marketing automation software, but it is worth considering marketing automation tools since these aid in your efficiency and productivity. Free marketing automation software is practically useful for all types of businesses but shines best for the following:

• Small businesses using automation for the first time. Small businesses want to get the most out of their money, so they are the best people to judge how well the software works. There are free tools that they can use to make their advertising easier and reach customers without taking on so many financial risks.
• Medium-sized businesses hoping to make operations more efficient. In order to improve lead management for medium-sized businesses, you should nurture buyers into a position where they’re more likely to buy. Then, you should score them to see who is more likely to buy. However, with so many marketing tools out there, going straight to paid plans could cost medium-sized businesses money that they don’t need to spend. As such, free marketing automation software would be a good way to see how well certain tools work first.

Below are some of the best free marketing automation tools worth trying:

1.  Freshmarketer – created by Freshworks, this is best for marketing teams who want to give clients personalized service and improve relationships with sales by working together. The free plan features contact & account management, contact lifecycle stages, website tracking & built-in chat, email marketing campaigns, and you get 24×5 support to boot.
2. HubSpot Marketing – a comprehensive solution that allows your team to easily generate traffic and conversions through personalized marketing and mobile-friendly pages. You get 2,000 email sends each calendar month with email tracking and reporting, ad management, web construction with up to 20 landing pages, list segmentation with up to five active lists and 1,000 static lists, live chats, basic bots, and more with a free account.
3. monday.com – a digital workspace that allows your marketing team to collaborate from anywhere in the world and make data-driven decisions. In addition to two seats and unlimited boards and docs, the free account comes with iOS and Android apps.
4. Omnisend – an ecommerce marketing platform that combines email, SMS, and social media to increase sales. With a free account, you can reach 250 contacts and send 500 emails. You can use professional-looking themes, pre-built automation, forms, customer analytics, sales reports, and A/B testing. 
5. EngageBay – a platform for sales, marketing, and customer service that helps you automate important business processes and routines. Email marketing, autoresponders, email broadcast, sequences, lead grabbers, landing pages, CRM, and live chat are all included in the free plan.

Most free marketing automation tools are hosted on the cloud and offer multiple services. Some only summarize contact lists, while others allow marketers to automate all marketing-related operations, evaluate and compare customer behaviors with conversion rates, and even undertake some bespoke branding. So, think about what your firm needs and then choose the right free marketing automation tools.

Note, however, that most free marking automation tools may have a limited combination of these capabilities. In some, for instance, you get only about a thousand or so emails each month, and under a hundred SMS sends. The type of free marketing software you employ is determined by your company’s needs.

A high-quality free marketing automation software can still help you get the most out of your leads and make more, so you can make more money without being burdened by fees financially. When you’re looking for a good system, keep these things in mind:

• Lead Management – Even if you are using free marketing automation tools, you should still be able to draw in and nurture leads, then pass them on to your salespeople, who then close the deals. You can find good leads quickly and keep track of successful campaigns while also helping you keep buyers interested through automated, personalized campaigns.
• Sales Insights – Your sales team should be able to prioritize and communicate with promising leads, and some free marketing automated tools can still give you this. You should be able to find and target hot leads and know when a lead says they want your product. Sales reps can then reach out to promising leads at the right time, helping them convert more leads and make more money for your company.
• Email Marketing – email is among the most powerful marketing strategies now, and you can leverage this even with free marketing automation software. If you can build a complete picture of your target customers, then you should be able to send them personalized emails from your company. With email marketing, you can do A/B testing and get detailed reporting and analytics, allowing you to evaluate the impact of your strategies.
• Integration – Before you start using free marketing automation tools, check to see how well it works with the other systems you already use. Go for those that will work well with the systems that you have in place now if you are not attempting to replace everything at the same time with only one tool.

In one word, the benefit is revenue. Of course, on top of the revenue and the fact that you will not be spending money on free marketing automation tools, you probably want to know the other benefits. Using automation software helps you with the following:

• Maintaining consistency of your marketing plan. Although nurturing automation is not the first stage of the marketing cycle, it is the most important in terms of consistency. How often can you rely on someone to keep your company’s website active and provide information on time? You could hire someone to do the job, of course. However, automating the process will be cheaper.
• Personalized customer experience. It may sound like a fairytale to reach out to each consumer individually, but it is more than achievable with free marketing automation software. You can segment your customers without worrying about sending them something they would not like. The software can analyze customer preferences and provide them only with stuff that are relevant to their requirements.
• Maximizing available resources. Consider how wonderful it would be if every agent was fully engaged, offering excellent content, and engaging with as many users as possible. That’s yet another fairytale come true, and it is perhaps the most compelling reason to go for a free marketing automation system.
• Save time. Time is money, and with free marketing automation tools, you won’t have to worry about spending too much time on certain activities that you forget about other similarly important tasks. With automation, you can leave some tasks for your software to do, and you can focus on other things that can’t be automated, so you finish more tasks in a shorter time.
• Save money. The first proof that you can save money is the software being free. Of course, once you’ve automated your process, then you won’t need so many resources, and you can just use your available resources for tasks that cannot be automated. That means you won’t have to keep spending on certain resources.
• Easy reporting. Marketing automation is not just about making your tasks easy but also gathering data that you can analyze so you can get insights and make informed decisions. Reports can help you track your campaign and weed out the ineffective ones while leveraging the more effective ones.

Forbes made four predictions about marketing software in the coming years. When selecting free marketing tools, it’s a good idea to keep these trends in mind.

• Bundled Marketing Solutions: Businesses across a range of industries have shifted their focus to developing more robust software solutions with intelligent add-ons and other capabilities. Google and Adobe have mastered the art of offering a comprehensive suite of products and services. As a result, trends in all-in-one, end-to-end marketing software are projected to flourish in 2022 and beyond.
• Conversational Marketing: Conversational marketing will continue to grow in popularity as a result of the pandemic’s effect on all marketers, who now desire increased efficiency and simplified customer-agent engagement. Visitors to a brand’s website can easily communicate with a bot that responds to inquiries using pre-defined conversation patterns.
• Personalized Emails and Video Integration: People are more likely to engage with an email campaign that includes personalized messaging and interactive content such as videos or surveys. This trend will drive email marketing companies to create customized email automation software that includes video and other interactive material with call-to-action buttons.
• Spread of AI: It’s not surprising that AI has become so pervasive. Nonetheless, AI will explode in popularity over the next year as more software manufacturers integrate it into marketing technology. Bots are projected to make significant strides in totally replacing some of the most time-consuming marketing techniques.

While free marketing automation solutions have numerous advantages, they are not without flaws. Here are some of the challenges you could run into when putting out a platform for your company:

• Limited Features – In paid offerings, free marketing automate software will have little functionality. Thus, before utilizing such tools, ensure that the functions meet your business requirements.
• Lack of Scalability – Because free marketing automation tools have limited functionality, growing to more advanced features may be challenging, as you may need to pay for a plan or add-on as your requirements develop. Determine whether the free marketing platform can continue to suit your demands as your business grows, or whether the expense of add-ons is something worth considering for you.
• Data Security — When you use free cloud-hosted software, you will be sharing your data with your workforce via mobile devices. Hence, only the appropriate individuals should have access to sensitive data. Ascertain that ex-employees no longer have access to the system. Select a firm that utilizes cutting-edge security technology.
• Underutilization – sometimes, even free marketing automation software comes with tons of bells and whistles that you won’t need; just make sure that when choosing a tool, you don’t just look at how many features are available, but at whether the features are what you need.
• Content drought – You’ll simply need to produce material to keep the momentum rolling with automation. However, if you don’t have a well-defined seasonal campaign, you may find yourself in need of material from time to time.

Artificial intelligence (AI) improves marketing software systems’ client engagement. The use of machine learning allows marketing systems to tailor client interactions. In social media, machine learning is routinely used to identify user preferences and tailor content or product recommendations. Also, LinkedIn uses the same technique to offer stuff to users based on their network behavior. This technology uses AI to help customers. Chatbots can be used for marketing and customer support. A more human-like experience is continually being improved.