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What is Landing Page Builder Software?
Landing page software enables online marketers to create and optimize landing pages quickly and easily. A landing page is also called a “destination page”, “lander”, or “lead capture page”. It is a web page that shows up when you click on an online ad or a SEO-optimized search result. This landing page displays sales content that is an extension of the link, search result, or ad. Landing pages are utilized for lead generation.Show more Visitors’ actions on a landing page determine the marketer’s conversion rate. Marketers and advertisers can boost the effectiveness of their online ads by linking their landing pages to search engine marketing campaigns, email campaigns, and social media. Use this category to learn about top accounting software solutions that offer the most useful features, starting with HubSpot Marketing Hub which is rated the best in the category.Show less
How was this ranking made?
To come up with this ranking of best Landing Page Builder Software we have examined 71 trending applications currently present on the market, analyzing their features, ease of implementation, customer support, available integrations and mobile support using our unique SmartScoreTM rating algorithm. This list has been prepared by Nestor Gilbert, our software expert dedicated to the Landing Page Builder Software category.
List of Top 12 Landing Page Builder Software
Order by:
Sponsored
- Sponsored
- Score
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1. HubSpot Marketing Hub
Our score: 9.5 User satisfaction: 98%HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
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2. Unbounce
Our score: 9.1 User satisfaction: 94%A cloud-based platform designed to streamline the landing page building process. Equipped with powerful features for landing page creation and optimization, Unbounce aims to increase your conversion rate. Moreover, Unbounce is equipped with AI-powered tools to further enhance your audience’s online experience, encourage engagement, and drive your sales.
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3. Wix
Our score: 9.8 User satisfaction: 100%Wix is one of world's leading online website builders that offers robust modules for marketing, ecommerce, and customer support and many more. Starting out as a basic, easy-to-use website builder, Wix expanded to become a total business solution for digital touchpoints.
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4. Brevo
Our score: 9.3 User satisfaction: N/AA comprehensive email and SMS marketing campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, comprehensive workflows, SMS campaigns, personalized signup forms, and customized landing pages.
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5. ClickFunnels
Our score: 9.3 User satisfaction: 97%ClickFunnels is a website building platform that enables you to design and create sales and landing pages from the ground up. It comes with pre-built funnel options designed for particular services, products, or businesses. The platform can be used to manage your whole sales funnel.
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6. GetResponse
Our score: 9.2 User satisfaction: N/AGetReponse is a marketing solution that offers all the tools needed to automate marketing, create pages, send emails, and more.
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7. Pardot
Our score: 9.1 User satisfaction: 97%Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.
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8. Wishpond
Our score: 9.1 User satisfaction: 98%Wishpond is a software tool that scales to your business effectively and efficiently. It allows you to get noticed by your audience without much effort and at a reasonable price. The platform is used to help businesses manage their campaigns and automate key processes.
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9. MailChimp
Our score: 9.0 User satisfaction: 98%MailChimp is an email marketing service for small and developing enterprises that can also handle large volumes of emails for big businesses and organizations. User-friendly and affordable, this software is packed with tools for creating, tracking, and managing email campaigns.
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10. Leadpages
Our score: 9.0 User satisfaction: 90%Leadpages is a software service that lets you build landing pages that can boost your conversion rate to a great extent. It comes with a wide range of professionally-designed templates and optimization features. This software is versatile and caters to the need of businesses of all sizes.
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11. Yola
Our score: 9.2 User satisfaction: 94%Yola is a website builder that offers free and paid packages for small businesses and individuals to publish their website in minutes.
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12. AdPage
Our score: 8.9 User satisfaction: 97%A robust landing page conversion solution for freelancers, small businesses and agencies.
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Table of contents
Industry Report - Landing Page Builder Software for 2022
CloudRank™ system is a unique algorithm that our research team uses to evaluate Landing Page Builder Software solutions in a detailed and accurate way. The Spring 2022 edition of the ranking was prepared by Jenny Chang, our leading expert in the field of Landing Page Builder Software, who has authored 1380+ product reviews in this category. The goal of CloudRank™ is to present an unbiased, multi-layered perspective on Landing Page Builder Software, considering a wide range of metrics and factors, and educating potential customers about both opportunities and challenges associated with each piece of software.
In order to achieve full objectivity the position in our CloudRank™ is based on:
- Expert Score: which involves extensive analysis by our internal team which carefully examined all key elements of each software and testing it in real-life situations
- User Score: which involves an aggregated opinion of actual users of each product whose identity was properly verified
- Market Position: which involves general recognition of a given vendor on the market and reflects its overall popularity and reach
What do the tiers in CloudRank™ mean?
We’ve calculated a score for each product based on the average experience shared by our users in their product reviews and arranged the list in three tiers. You can see the methodology below on how the calculations were made.
- Leaders: those with a User Score of 8.4 or higher; this tier includes products that are currently leaders on the market and are appreciated by both experts and actual users. They always represent the best of what the Landing Page Builder Software market has to offer and are all worth trying out if you’re looking for a reliable solution.
- Contenders: those with a User Score between 7.5 and 8.4; this tier includes high-quality products that still have some minor drawbacks that prevent them from becoming leaders on the market. They always represent well-designed tools that, over time, will most likely develop into market leaders as the missing features are added.
- Rising Stars: those with a User Score between 6.6 and 7.5; this tier includes products that have high-potential but still lack some crucial features or services expected from a leading solution. They are products with solid foundations and a vision that makes us eager to see what they will become as their solution improves in the future.
Regardless of their tier, all products included in our CloudRank™ are popular, quality products considered top-performers by our team of experts. Make sure you read a more detailed review of each solution to find one that will work best for your specific needs and budget.
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MARKET POSITION
A score between 1 and 10 based on popularity and market reach of each product.
TOTAL score
A score between 1 and 10 based on the average of our Expert Score and User Score.
How does CloudRank™ work?
Market Position
A score between 1 and 10 based on popularity and market reach of each product.
Total Score
A score between 1 and 10 based on the average of our Expert Score and User Score.
CloudRank™ tier
Based on product's total score.
Rising Star
Contender
Front Runners
25 Most Popular Landing Page Builder Software
Here is a list of all 25 Landing Page Builder Software solutions evaluated with our CloudRank™ analysis. We have compared their features, user satisfaction, market presence and other key factors in an in-depth analysis you can find below:
Our score and features analysis:
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CloudRank™
Score:8.73
Score:8.73
Customers company size
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2. HubSpot Marketing
8.72
Our score and features analysis:
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CloudRank™
Score:8.72
Score:8.72
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100+
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}
CloudRank™
Score:8.46
Score:8.46
Customers company size
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100+
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}
CloudRank™
Score:8.42
Score:8.42
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:8.18
Score:8.18
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100+
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}
CloudRank™
Score:8.09
Score:8.09
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:8.05
Score:8.05
Customers company size
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100+
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8. ClickFunnels
7.67
Our score and features analysis:
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CloudRank™
Score:7.67
Score:7.67
Customers company size
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9. Sendinblue Email
7.63
Our score and features analysis:
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CloudRank™
Score:7.63
Score:7.63
Customers company size
No. of employees:
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.58
Score:7.58
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.57
Score:7.57
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.53
Score:7.53
Customers company size
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51-100
100+
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13. WordStream Advisor
7.46
Our score and features analysis:
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CloudRank™
Score:7.46
Score:7.46
Customers company size
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Our score and features analysis:
}
CloudRank™
Score:7.45
Score:7.45
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.36
Score:7.36
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Our score and features analysis:
}
CloudRank™
Score:7.36
Score:7.36
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.29
Score:7.29
Customers company size
No. of employees:
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.22
Score:7.22
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Our score and features analysis:
}
CloudRank™
Score:7.22
Score:7.22
Customers company size
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100+
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Our score and features analysis:
}
CloudRank™
Score:7.10
Score:7.10
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21. Ion Interactive
6.96
Our score and features analysis:
}
CloudRank™
Score:6.96
Score:6.96
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Our score and features analysis:
}
CloudRank™
Score:6.92
Score:6.92
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100+
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23. OptimizePress
6.76
Our score and features analysis:
}
CloudRank™
Score:6.76
Score:6.76
Customers company size
No. of employees:
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100+
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Our score and features analysis:
}
CloudRank™
Score:6.75
Score:6.75
Customers company size
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100+
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25. KickoffLabs
6.46
Our score and features analysis:
}
CloudRank™
Score:6.46
Score:6.46
Customers company size
No. of employees:
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51-100
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Best features
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Our report covered 25 most popular products from the Landing Page Builder Software category. We’ve analyzed their features, performance, integration, customer support, pricing, and several other key buying factors and combined it with feedback from user reviews to come up with the current list of best solutions:
- 2022 Landing Page Builder Software Leaders: Wix, HubSpot Marketing, GetResponse, MailerLite, EngageBay
- 2022 Landing Page Builder Software Contenders: MailChimp, AWeber, ClickFunnels, Sendinblue Email, Moosend, Instapage, Elementor, Landingi
- 2022 Landing Page Builder Software Rising Stars: Pardot, WordStream Advisor, Unbounce, Leadpages, Wishpond, Agile CRM, Act-On, Ion Interactive, ShortStack, OptimizePress, SendX, KickoffLabs
Wix is the top app for our landing page software CloudRank 2022, closely edging its perennial competitor, Hubspot Marketing. It is a cloud-based solution that helps content creators and marketers build compelling, dynamic, and beautiful web pages using its vast selection of easy-to-use and powerful tools. It has won FinancesOnline’s Expert’s Choice and Best User Experience awards.
Avishai Abrahami, Nadav Abrahami, and Giora Kaplan founded and established Wix to empower anyone with little to no design skills to create their own website. Wix’s reported annual revenue is currently at $1 billion and its headquarters are in Tel Aviv with offices in cities such as Berlin, Dnipro, Dublin, Los Angeles, Miami, New York, San Francisco, São Paulo, and more. This software is filled with powerful features such as Editor, Code, and Artificial Design Intelligence, to name a few. One of its highlights resides in its drag-and-drop editor which enables novice web designers to create professional-looking websites that catch the eyes of their visitors.
More importantly, Wix can be used for absolutely free and offers a wide range of pricing plans for different types of users with different website-building requirements. The free plan can give you access to unlimited pages, a drag-and-drop editor, 500MB of storage, secure hosting, and a mobile site. It also has native mobile apps that allow access to your websites anytime and anywhere.
Most users of Landing Page Builder Software solutions confirm that in most cases these tools allow them to reach the following business goals:
- It assists us to focus on effective templates. [ 88.0% of users ]
- It enables us to create landing pages quickly and easily. [ 89.0% of users ]
- It facilitates effortless split testing. [ 89.0% of users ]
- It helps us to create mobile-friendly landing pages. [ 87.0% of users ]
- It provides specific tools for specific jobs. [ 85.0% of users ]
How did we select products for this Landing Page Builder Software report?
The Spring 2022 version of the report includes a total of 25 Landing Page Builder Software products that were compared and analyzed by our team. We selected them based on the following factors:
- Popularity of a given brand in the SaaS market (based on our own market research)
- How popular a given brand is among FinancesOnline users (based on number of mothly readers for each review page)
- Availability of statistical data generated from user reviews of a particular product (we excluded products with not enough data to draw meaningful conclusions)
- The current listing reflects the state of our database and research as of April 2022. An updated version of the report will be released quarterly to keep data fresh and incorporate information about shifts and changing trends in the market.
What are the current Landing Page Builder Software trends?
Eye-catching Visuals
Minimalist designs, oversize typography, visible call to action, and illustrations are continuing to become trends in the coming years. For example, autoplay videos on landing pages enable you to stop relying on the visitor to begin playback because it simply starts playing which allows you to instantly deliver your message. On the other hand, minimalist designs strip your landing page of unnecessary clutter which, in turn, allows you to place important buttons and messages without any distraction.
Source: Vidyard; SmartInsights.com; Demand Metric
Mobile-friendly First
Almost half of the world’s population has been estimated to go online using mobile devices. This means that landing pages that you create for your brands must prioritize being mobile-optimized not only because of the ongoing increase of mobile-users but also mobile-optimized web pages don’t usually create problems for desktop-users.
Chatbot or Agent?
More customers would rather talk to a chatbot than wait for an agent
UserLike
Designed byChatbots
One of the many ways to increase your lead conversion is by creating compelling landing pages. However, sometimes that isn’t enough to lead your site visitors further down the sales funnel. This is one of the many reasons why you should employ the help of chatbots to kickstart real conversations with your site visitors and, eventually, lead to a conversation with one of your staff members.
Landing page tools enable you to easily create and optimize landing pages to improve your lead generation efforts and conversion rates. There are numerous software platforms available in this niche in the market. So how do you do educated comparisons to zero in on the best landing page builder software among them? We help you in this task with this buyer’s guide that tells you the main features and factors you should look for in the best landing page builder software.
Get to know each product with free trial
The ideal way to start your search is to register for the free trial offered by the providers of top landing page tools. You can utilize the free trial period to thoroughly test each app’s main features and gauge their suitability for your marketing needs. Plus, you can do a comparison of your shortlisted programs. Browse the websites of these leading tools to find out if they offer a free trial or demo: Instapage, Leadpages, Unbounce, OptimizePress, and PAGEWIZ. These solutions have received high rankings in our landing page builder software reviews, so try them out.
Targeted Businesses
- Bloggers can utilize landing page builder software to enhance their blogs.
- Digital marketers and advertisers can use solutions in this niche to boost the effectiveness of their online ads and marketing campaigns.
- Companies wanting to promote their products and services can make them known to their potential customers through landing pages. It also helps them in nurturing their relationship with their existing clients.
Examples of landing page builder software
- Instapage: A leading landing page platform for maximizing your ad spend. You can utilize it to build, collaborate, integrate, and optimize. This robust platform for marketing agencies and teams allows you to control your post-click experience and enhance your conversion rates. The vendor guarantees 99.99% server uptime.
- Leadpages: Use this landing page creator’s lead generation and opt-in features to generate leads and boost revenue. It generates sales for your company on the web, social media, in emails, and through text messaging. The app provides more than 130 mobile-responsive templates for all industries. You can simply drag and drop them to make them work for your landing pages.
- Unbounce: Beats most other landing page builder software as it enables you to reduce turnaround time and convert more traffic without coding skills. Marketers can build high-converting popups and landing pages without needing to rely on developers. More than 14,000 brands derive value from this application. Start today to enhance your conversions by signing up for the 30-day trial.
- OptimizePress: Offers an easy way to create membership portals, sales pages, and landing pages within WordPress. Use the LiveEditor System to create and edit your pages in real time. Instantly build fully responsive mobile-ready pages. Select from more than 30 templates and add functionality to your pages with more than 40 custom elements.
- PAGEWIZ: Allows marketers to design landing pages, manage leads, and automate A/B testing. You can easily create and publish your landing pages without programming or IT skills. Select a professional template to quickly customize images and text and publish your page to attract new customers. In addition, Pagewiz provides robust single-click integrations to export your lead data and enable you to keep working with your existing marketing tools.
Types of landing page builder software
Landing page builder software helps to build two main kinds of landing pages: reference and transactional.
- Reference. A reference page displays relevant info to visitors. It contains elements such as text, pictures, and dynamic compilations of pertinent links.
- Transactional. A transactional page provides a form to visitors in which they can provide their personal info. You can collect their email address and include them in the subscriber list for your email marketing campaigns. This page is thus essential to convert visitors into paying customers.
Key Features of landing page builder software
- Automated image masking. Images are more effective than words. Use this feature to add an attractive image to your landing page. It automatically scales and masks the image to fit the template. The advantage is you can save time by seamlessly editing and replacing images.
- Pre-filled forms. This feature helps to boost conversion rates as it remembers user info submitted in previous forms. Thus, it assists in reducing landing page friction and gets you the info you need for your marketing campaigns.
- WordPress plug-in. Enables you to create and publish more landing pages on WordPress. This plug-in provides a neat design, thumbnail visuals, and analytics tools.
- A/B testing. Allows you to test your landing pages to learn more about your visitors and boost your conversion rates. Get insightful data on your campaigns and dedicate your resources to the most effective ones.
- Integrations. Improve the efficiency of your landing pages by seamlessly integrating them with your existing automation, optimization, email marketing, social, and CRM tools.
- Customizable Templates. Templates are very useful when creating landing pages, regardless if you have a developer on board or not. That’s because aside from not having to start from scratch, they also already include essential factors, such as compliance, responsiveness, and security. Most of the templates are further customizable as well so you can change specific aspects of them to reflect your brand.
Benefits of landing page builder software
- Fast and easy. Before 2012, you needed to hire the services of an expert web designer to create landing pages and opt-in forms as WordPress was clunky in this aspect. Today, you can easily utilize the pre-designed templates offered by landing page builder software to create elegant and attractive pages.
- Specific tools for specific jobs. Your website will prove ineffective if it offers too many choices that confuse visitors. Therefore, to make your LinkedIn promotion or Facebook ad more effective you need a specific tool that does a specific job. Create landing pages that deliver what the visitor is looking for when they click on your post or ad. Limit the choice to a simple yes or no to get better results.
- Mobile compatibility. Top landing page builder software solutions ensure your pages are mobile friendly. This is essential as more internet searches are done today on mobile devices than on desktops.
- Focus on effective templates. You can get details on which landing page templates offer the highest conversion rates. Use templates that provide the best conversion rates to get good responses.
- Effortless split testing. Previously, split testing was the domain of seasoned digital marketers. Today, you can set it up with a few clicks. The software duplicates pages and automatically sends your visitors to both pages. Its dashboard then displays which page ranks higher than the other to enable you to improve your conversions and campaigns.
Latest Trends
- Longer landing pages. Today, the trend is to build longer landing pages that provide more details to visitors about their choices. They prefer this as it enables them to make informed decisions. A survey shows that longer landing page helped to improve conversions by 37.5% for a company named Highrise. Another advantage is you can include a number of strategically placed calls-to-action in the longer landing page.
- Minimalist and simple design. Businesses are working smarter and taking the load off visitors by making things easy to understand. Therefore, the simple design trend is here to stay. Adopt this method and ensure you landing page includes elements like high readability, encapsulation, fewer overall colors, contrasting call-to-action colors, clear direct calls-to-action, clear direct headlines, simple copy, and white space.
Potential Issues
- Costs can add up. Monthly subscription costs to landing page builder software can add up over time especially if you opt for add-on features that cost extra. Therefore, be clear about what you need and select your features carefully. Opt for the additional features only if you regularly use a lot of landing pages for your business websites.
- Cancellation can be a pain. If you cancel your subscription to your landing page builder software you will lose access to all your landing pages. Needless to say, this can be a big blow to your business especially if you use multiple landing pages in your marketing campaigns. Avoid this headache by selecting the vendor carefully so that you stick with them over the long run.
Landing Page Builder Software for Enterprises
Landing page tools benefit not only small and medium-sized businesses. Even enterprises can also gain some perks in creating and using a landing page as part of their marketing tools. Besides, landing pages are one of the vital ingredients in the modern marketing mix. It does not just promote your business, it also helps your business nurture relationships, let you learn more about your audience, and help you determine your next move to growing your business.
Landing pages are also one of the best ways to reach new customers around the globe. Your business can use regionalized landing pages to reach out to your target market in certain locations and increase engagement. Since it is digital, your business can save money along the way.
If your company is doing content marketing, landing pages can also be a huge help in making your marketing more effective. Content may be the king but it isn’t enough in making your audience take action. Landing pages can bring actionable attention to your marketing channels by prompting site visitors to sign up, check out, or even just follow whatever you promote with your content.
What’s more, landing pages can help you sustain your business credibility. You can show your audience that you’re reliable by creating visually appealing and professionally-designed landing pages and adding great images and client testimonials to them.
Generally, in today’s digital age, the absence of landing pages may mean missed business opportunities. No matter how big your business is, this sure still matters. And that’s what landing page builder software is good for.
Factors to Consider when Choosing Landing Page Builder Software
As the marketing value of landing pages increases, so have the software that is used to build them. This isn’t inherently a bad thing since more choices mean more chances of finding a solution that’s ideal for your needs. However, it also encumbers the process of filtering which ones you’d like to consider. To help you with that, here are some of the most essential factors to consider when choosing a landing page builder software:
- Template Library. Having a solution with a rich library of templates is something that you should heavily consider. Apart from the number of templates being offered, you must also check their quality. Each pre-built page must be responsive, eye-catching, multimedia-ready, professional-looking, and more.
- Customization. As good-looking and professional the templates are, you’d still want a big room for customization. Not only to reflect your brand but also to tweak various aspects to suit your campaign requirements. Important customization options include domain names, layout, meta tags, custom codes, etc.
- Integration. Imagine if you’re using your landing pages to sell products and they don’t offer any way for a customer to pay. The next scenario is most likely a canceled order or an abandoned shopping cart. That’s why the landing page builder software you choose must have good integration support for payment gateways and other business systems, such as CRM, marketing, analytics, and others.
- Number of Pages. Putting a cap on the number of landing pages you can publish might be bad specifically for your business. Make sure to first learn if there’s a limit to how many pages you’re able to create and determine if you’re okay with that.
- A/B Testing. While there might be templates offered for your exact business type, there’s still no guarantee that they’re actually yielding the best results for you specifically since every campaign and market is different. That’s why having a built-in testing feature will help your campaign in the long run.
List of Landing Page Builder Software Companies
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- Newest
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- User Score
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Things to consider when you invest in a SaaS
First, be clear about the reasons why you want to use a SaaS solution. You should also have a good understanding of your existing infrastructure and business processes. This information will assist you to effortlessly integrate the SaaS software with your existing infrastructure without any problems.
The second consideration is a follow up to the first one. Ask yourself what you want the SaaS solution to do for your organization. Then, be clear about the functionality the app should have. For instance, if you want improved data collaboration between different business sections you need a system that can be accessed by multiple users. However, if you need a resourceful program that is similar to an on-premise solution, you need to invest in a SaaS product that can be accessed by only a few users at a time.
After you choose a suitable provider, do not sign a contract before you take a good look at the Service Level Agreement (SLA). The SLA will clearly describe what the SaaS provider is offering and the compensation they will pay if they do not deliver the agreed services. Read and comprehend the SLA thoroughly to know what you are getting into and to avoid concerns later.
Frequently asked questions about Landing Page Builder Software
What is the best landing page builder software?
The best landing page software is Wix. It’s a robust digital touchpoint solution that not only offers powerful web-building tools but also modules for customer support, ecommerce, marketing, and more. Add to those Wix’s ability to integrate with other business apps makes it a system that gives you a big edge on your marketing initiatives.
This software is cloud-based and is well-known for its user-friendliness and simplicity. Anyone can create a landing page with this tool irrespective of their skill level. What’s more, it offers a wide array of templates you can use to build a landing page fast. It is also mobile-optimized, which means the landing pages created in this platform will look good even on cellular phones or tablets.
What are the benefits of landing page builder software?
If you cannot decide whether to use a landing page software or not, perhaps the benefits below can help you come up with a decision:
- Time savings. Most products offer templates you can use to create visually appealing and professional-looking landing pages within minutes.
- Create landing pages easily. Landing page software offer intuitive tools that allow you to build your own landing page without hiring an expert.
- Reach mobile users. You can create mobile-optimized landing pages and reach a wider range of audiences.
- Real-time insights. You can easily see whether your campaign is effective or not and adjust accordingly.
- Effortless split testing. You don’t need to hire an experienced digital marketer to split test. Landing page software allows you to do split testing with just a few clicks.
- Save money. You can conduct marketing campaigns without hiring a third-party agency.
What are the features of landing page builder software?
Every landing page software on the market comes with its own set of unique features that set them apart from the competition. But as products in one category, they still share some common features such as the following:
- Automated image masking. It allows users to make their landing pages more visually appealing without spending too much time editing photos or replacing images on the page.
- WordPress plug-in. You can create and publish additional landing pages on WordPress with this feature.
- A/B testing. It is used to test the performance of particular elements on the landing page and give used insightful data on their campaigns.
- Pre-filled forms. It helps reduce the friction on your landing page and collects user information essential to marketing campaigns.
- Mobile compatibility. It makes your landing pages easily accessible on mobile phones where most of your potential customers are browsing.
- Integrations. Integrations depend on the software you purchase. Some integrate with CRM software, automation tools, email marketing, and more.
What is the easiest landing page builder software to use?
If hiring a programmer or learning to code is too inconvenient for you, easy-to-use landing page software is your best bet for creating and managing a professional-looking website. Here are some of them:
- Leadpages. There’s a rich amount of templates available for different business types and sizes. The system utilizes a drag-and-drop interface for building web pages. This means that regardless of your skill level, it’s easy to add, edit, and move around elements like texts, images, and widgets.
- PAGEWIZ. This is a landing page generator with professional pre-made templates and A/B testing features, which means that it will not only help you get started but ensure that you’re on the right track as well. It also offers single-click integrations to provide more features when needed.
- Wishpond. It provides a wide set of tools to help with your marketing needs including the creation of beautiful landing pages. Its user interface is simple and straightforward, plus it has built-in features that help convert your web pages into leads.
What is a good free landing page builder software?
Some landing page solutions are being offered for free. These are good for upstarts and smaller players who want to test their market first before getting a dedicated system for handling their websites.
- Wix. It has a free pricing plan that is perfectly usable for those who don’t need demanding software for their sites. If you choose this, you are entitled to a free Wix domain and hosting, 1GB bandwidth, 500MB storage, and unlimited web pages.
- HubSpot Marketing. The system offers a robust set of free marketing tools, including live chat, reporting dashboards, ad management, forms, chatbots, and more. Though the branding is limited to HubSpot Marketing, this is still a good deal.
- MailChimp. Its New Business Plan is a generous offering that can be used free of charge forever. This package lets you create attractive and professional-looking campaigns without having to code anything.
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