Disney, TikTok, Spotify & more: YF at Cannes Lions 2024
Yahoo Finance met with executives and marketers from companies including Disney (DIS), TikTok, Spotify (SPOT), Autodesk (ADSK), Candle Media, DoorDash (DASH), and JPMorgan Chase & Co. (JPM) at the 2024 Cannes Lions International Festival of Creativity to discuss the future of marketing and advertisement and AI's role in the industry. TikTok President of Global Business Solutions Blake Chandlee (00:00:03) Chandlee notes that "AI is changing the game... for the advertising community." Autodesk CMO Dara Treseder (00:00:09) Treseder discusses how AI has impacted ad spend. "You're going to see capital be deployed in more effective ways moving forward thanks to AI." Disney President of Global Advertising Rita Ferro (00:00:35) Ferro talks about the company's streaming platform. "You will see a transition to an immersive platform where streaming will underpin the basic core of the reason people come there." Candle Media Co-Founder & Co-CEO Kevin Mayer (00:00:53) Mayer explains that advertising is "shifting." "Advertisers are seeking high quality video environments... but also coupled with the ability to at least lightly... if not, really in a deep way, target their advertisements." Spotify Global Head of Advertising Lee Brown (00:01:37) Brown discusses Spotify's expansion of content. "You'll start to see more of those new categories of content coming on with all the personalization and discovery that you expect from your Spotify experience." DoorDash Chief Marketing Officer Kofi Amoo-Gottfried (00:01:54) Amoo-Gottfried notes that the company thinks about the business through "the key inputs... so like what do customers come to us for?" JPMorgan Chase & Co. Chief Marketing Officer Carla Hassan (00:02:02) Hassan explains how to think about the "wealth continuum." "You've got to think about it as... the different phases of [the customer's] life." For more expert insight and the latest market action, click here. This post was written by Mariela Rosales.
