Director de marketing

A strategist will develop positioning recommendations, guide market research analysis, define brand elements and tone and analyse and develope the best portfolio for our market. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

Responsibilities

• Set specific marketing goals
• Discovering new market opportunities including products and promotions, evaluate the result and output accordingly
• Establish and develop the company's brand culture, complete the management of the brand image, and ensure the unified brand communication.
• Design and implement marketing strategies aligned with business targets
• Develop an annual marketing budget based on the brand's strategic plan and monitor the marketing process and effectiveness
• Develop digital campaigns to increase sales
• Analyze sales and marketing metrics
• Forecast market trends
• Research market to identify new opportunities
• Generate innovative ideas to promote our brand and our products
• Address advertising needs
• Ensure brand consistency through all marketing channels
• Use customer feedback to ensure client satisfaction
• Liaise with internal teams and ensure brand consistency
• Establish a strong, long-term web presence
• Analyze different industry segments and competitors, create and develop the market penetrate measures, tools and promotion activities (exhibitions, POS, Internet promotion etc.)

Requirements

• Proven work experience as a Marketing strategist or Marketing manager with deep experience in Electric Field.
• Demonstrable experience with marketing campaigns and web technologies
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics
• Understanding of web design
• Excellent communication skills (verbal and written)
• Strong analytical skills
• Team management skills
• Electrical Engineer and MKT master’s degree is desirable, or BSc degree in Marketing
• High level of English is a must.
• International experience.
• Willing to travel when needed
• Technical knowledge in Electrical products
• Based in Madrid at least 3 days per week