Massimo Dutti

CORNERSTONES | Some pieces transcend trends to become timeless staples. Their enduring appeal and versatility anchor a contemporary wardrobe. Whether it's the crispness of the fabric or impeccable tailoring, each piece stands out. These designs are more than just garments; they are the foundations of up-to-date men's style. To underscore their significance, we have invited a true fashion icon, model Clement Chabernaud, to be our guest for this editorial. Discover this story of unparalleled confidence and refinement in stores and online: https://bit.ly/3Y2mVPU

NEW OPENING | Granada. July 12th. Massimo Dutti Presents a new Flagship Store in Granada, consolidating a new concept of interior design. The new image breathes the renewed essence of the brand to embrace new shopping experiences. The spaces have been conceived with the aim of giving maximum visibility to the product and highlighting it. In this process of renewing the concept, the need arose to purify the shop by eliminating layers, creating a clean and harmonious space that would provide a more intuitive and visual shopping experience for the customer. Choosing the pieces that best represent the concept of each collection is the starting point of the new Visual Merchandising. Visit our new Flagship store at Reyes Católicos, 21, 1800, Granada.

HOTEL PALERMO | Our latest story unfolds within the embrace of a palazzo, in the heart of the Sicily. Amidst the effervescence of the city, time weaves its tapestry through ancient stone corridors and whispered echoes of opulence. In this evocative setting, our collection—featuring sophisticated yet effortlessly classy designs—becomes a metaphor for true style leaving an indelible imprint and making a statement of undeniable contemporaneity. Explore the dresses, ensembles, and accessories featured in these images, available in stores and online: https://bit.ly/3LixG91

OCHRE | Summer tranquility at its finest. Imagine the scene as shot by photographer Bruno Staub: the aroma of sea salt wafts through the air and cobblestone streets echo the nearby waves, the softest sunrays bathe everything in a warm, luminous glow. The designs featured in these images are an invitation to embrace a laid-back summer experience that seamlessly transitions from daytime pursuits to coastal evenings, and to express a unique style from sunlit moments to shaded retreats. Discover the entire men’s collection in stores and online: https://bit.ly/3RVEzkn

ONBOARD | Model Rebecca Leigh Longendyke is our guest for this editorial. Born in the state of New York, she has rapidly become one of the most sought-after names in the industry. With her unique charm, her magnetic green eyes and characteristic freckles, Rebecca embodies the essence of the contemporary women who will choose our garments and accessories for their summer holidays. Captured by photographer Bruno Staub and styled by Zara Zachrisson, this story features a curated collection of summer staples, ready to pack for wherever your destination may be. Discover them all in stores and massimodutti.com

ArtInProgress | Last week, our store in Firenze held the latest edition of our project to promote the creativity of artists around the world. Coinciding with the celebration of Pitti Uomo in the city, Italian-Slovenian artist Luca Vanello installed one of his works in our store at Via Roma, 5. In his works, Vanello creates speculative environments exploring relationships between technology and nature’s cycles, investigating how natural and human-made matter intimately shape conditions of vulnerability, vitality, and coexistence. Learn more about ArtInProgress here: https://bit.ly/3yZWy2u #MassimoDutti #NewInDutti 

BLURRED COLOURS | Amsterdam. It's 8 AM on a cloudy Wednesday in the De 9 Straatjes neighborhood. Bicycles line rain-soaked sidewalks and bridges. At a Keizersgracht studio, we meet Paul Hameline, one of the most magnetic models of his generation. Today, he embodies the inhabitant of a space filled with canvases, eclectic furniture, and art pieces, epitomizing the sophisticated simplicity that defines our menswear. In the collection we're shooting, burgundy adds depth to a neutral palette of cotton, linen, and leather textures. Discover the garments and accessories featured in these images in stores and massimodutti.com

MINIMAL RESORT | A landscape sculpted by the wind, a collection designed for the summer season. To shoot our latest campaign, we selected an evocative location: the ever-changing dunes of Schoorl in the Netherlands. Facing the North Sea, the gentle breeze created a dreamlike halo, as if captured on a painter's canvas. Every fold, every texture, every color in our garments and accessories took on a new hue. Explore the dimension of these thoughtfully crafted outfits, featuring the season’s staples within our collection: from flat sandals to printed skirts, draped tops, and statement accessories. Consider these looks the promise of a getaway to be remembered. Find more inspiration in stores and online.

ArtInProgress | Our project to promote the creativity of artists around the world arrives in Ibiza. The guest for the occasion is French sculptor Lucille Uhlrich, whose practice explores the various ways in which time passes through matter. She collects and assembles rough materials from her environment. Her forms are polymorphous and tend to maintain an open-ended meaning that questions the things we leave behind. Until June 23rd, a selection of her pieces will be on display at our store, located at 22-24 Vara de Rei Street, in the capital's center. Learn more about this project at: https://bit.ly/3Kz7FSM

EN HAUTE MER | Next destination, new oufits. The latest additions to our men’s collection offer a wide range of possibilities to style the upcoming holidays to the fullest. Lightweight jackets and blazers, relaxed trousers, linen or cotton shirts… These ready-to-pack garments anticipate memorable moments. Discover all the effortless designs, perfect for any scheduled getaway, in stores and online: https://bit.ly/3XdOntB