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In October 2010, the international brand Nemiroff began bottling products in the Republic of Belarus at the facilities of Minsk Crystal.<ref>{{Cite web|title=Nemiroff почав виробництво нової горілки Distinct|url=https://www.unian.ua/economics/agro/497099-nemiroff-pochav-virobnitstvo-novoji-gorilki-distinct.html|access-date=2020-12-29|website=www.unian.ua|language=uk}}</ref>
In October 2010, the international brand Nemiroff began bottling products in the Republic of Belarus at the facilities of Minsk Crystal.<ref>{{Cite web|title=Nemiroff почав виробництво нової горілки Distinct|url=https://www.unian.ua/economics/agro/497099-nemiroff-pochav-virobnitstvo-novoji-gorilki-distinct.html|access-date=2020-12-29|website=www.unian.ua|language=uk}}</ref>

⚫
In 2018, Nemiroff signed a strategic partnership with the [[Ultimate Fighting Championship]] and became the UFC Official Vodka Partner.<ref>{{Cite web|date=2018-10-09|title=UFC і Nemiroff уклали контракт про глобальне співробітництво|url=https://fakty.com.ua/ua/videos/ufc-i-nemiroff-uklaly-kontrakt-pro-globalne-spivrobitnytstvo/|access-date=2020-12-29|website=ФАКТИ ICTV}}</ref> The same year, the company conducted a large-scale rebranding with a focus on the premium market segment. The bottle acquired a smoothed square shape<ref>{{Cite web|title=Nemiroff vodka unveils new ‘masculine’ design|url=https://www.thespiritsbusiness.com/2018/07/nemiroff-vodka-unveils-new-masculine-design/|access-date=2020-12-29|language=en-US}}</ref> and a stylized wing appeared on the logo as a symbol of the ''Indomitable spirit''.<ref>{{Cite web|title=Nemiroff стал неукротимым. Премиальным. Не только для Gen X {{!}} Дизайн на MMR|url=https://mmr.ua/show/nemiroff_stanovitsya_neukrotimym_premialnym_ne_tolko_dlya_gen_x|access-date=2020-12-29|website=MMR|language=ru}}</ref>


In 2020, Coca Cola became the official distributor of Nemiroff vodka in Poland.<ref>{{Cite web|title=Coca-Cola станет дистрибьютором водки Nemiroff в Польше|url=https://nv.ua/biz/markets/alkogol-coca-cola-stanet-distribyutorom-vodki-nemiroff-v-polshe-novosti-ukrainy-50068132.html|access-date=2020-12-29|website=nv.ua|language=ru}}</ref>
In 2020, Coca Cola became the official distributor of Nemiroff vodka in Poland.<ref>{{Cite web|title=Coca-Cola станет дистрибьютором водки Nemiroff в Польше|url=https://nv.ua/biz/markets/alkogol-coca-cola-stanet-distribyutorom-vodki-nemiroff-v-polshe-novosti-ukrainy-50068132.html|access-date=2020-12-29|website=nv.ua|language=ru}}</ref>
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In total, during 2010-2011, the company spent ₴19 million to finance social projects.<ref>{{Cite web|title=Виробник алкоголю Nemiroff протягом двох років спрямував на соцпроекти 19 млн грн|url=https://www.unian.ua/economics/agro/705121-virobnik-alkogolyu-nemiroff-protyagom-dvoh-rokiv-spryamuvav-na-sotsproekti-19-mln-grn.html|access-date=2020-12-29|website=www.unian.ua|language=uk}}</ref>
In total, during 2010-2011, the company spent ₴19 million to finance social projects.<ref>{{Cite web|title=Виробник алкоголю Nemiroff протягом двох років спрямував на соцпроекти 19 млн грн|url=https://www.unian.ua/economics/agro/705121-virobnik-alkogolyu-nemiroff-protyagom-dvoh-rokiv-spryamuvav-na-sotsproekti-19-mln-grn.html|access-date=2020-12-29|website=www.unian.ua|language=uk}}</ref>

⚫
In 2018, Nemiroff signed a strategic partnership with the [[Ultimate Fighting Championship]] and became the UFC Official Vodka Partner.<ref>{{Cite web|date=2018-10-09|title=UFC і Nemiroff уклали контракт про глобальне співробітництво|url=https://fakty.com.ua/ua/videos/ufc-i-nemiroff-uklaly-kontrakt-pro-globalne-spivrobitnytstvo/|access-date=2020-12-29|website=ФАКТИ ICTV}}</ref> The same year, the company conducted a large-scale rebranding with a focus on the premium market segment. The bottle acquired a smoothed square shape<ref>{{Cite web|title=Nemiroff vodka unveils new ‘masculine’ design|url=https://www.thespiritsbusiness.com/2018/07/nemiroff-vodka-unveils-new-masculine-design/|access-date=2020-12-29|language=en-US}}</ref> and a stylized wing appeared on the logo as a symbol of the ''Indomitable spirit''.<ref>{{Cite web|title=Nemiroff стал неукротимым. Премиальным. Не только для Gen X {{!}} Дизайн на MMR|url=https://mmr.ua/show/nemiroff_stanovitsya_neukrotimym_premialnym_ne_tolko_dlya_gen_x|access-date=2020-12-29|website=MMR|language=ru}}</ref>


In 2021 Ukrainian vodka brand Nemiroff has converted the majority of its company documents to electronic form as part of its sustainability efforts. Nemiroff has converted almost all personnel, accountancy and reporting documents to electronic form, including contracts with partners, and carried out an assessment of which company documents were necessary in physical form. <ref>{{Cite web|title=Nemiroff goes digital as a part of sustainability strategy|url=https://www.thespiritsbusiness.com/2021/11/nemiroff-goes-digital|language=en}}</ref>
In 2021 Ukrainian vodka brand Nemiroff has converted the majority of its company documents to electronic form as part of its sustainability efforts. Nemiroff has converted almost all personnel, accountancy and reporting documents to electronic form, including contracts with partners, and carried out an assessment of which company documents were necessary in physical form. <ref>{{Cite web|title=Nemiroff goes digital as a part of sustainability strategy|url=https://www.thespiritsbusiness.com/2021/11/nemiroff-goes-digital|language=en}}</ref>

Revision as of 12:21, 19 September 2022

Nemiroff
TypeVodka
Country of origin Ukraine
Introduced1992
Websitenemiroff.vodka/en-ua

Nemiroff is a Ukrainian vodka brand, one of the world's largest producers of alcohol. The products are sold in more than 80 countries. The company is one of the top3 world leaders in supplying vodka to duty-free shops (Duty Free).[1][2]

The brand is #1 exporter of all vodka drinks from Ukraine and is within the top100 taxpayers in Ukraine.[3]

The shareholders of Nemiroff are Yakov Gribov, Bella Finkelstein and Anatoly Kipish.

From November 2018 it is the official sponsor of the UFC.[4]

Production and bottling of Nemiroff beverages is carried out at the production facilities of plants in Nemyriv (Vinnytsia region, Ukraine).

History

The company takes its name from "Nemyriv vodka", the first mention of which dates back to 1752.[5]

In 1872, Count Grigory Stroganov opened a distillery in Nemyriv, and his daughter, Princess Maria Shcherbatova, continued the business. She hired the Czech architect Jiří Stibral, who designed many buildings in the city, including a new furnace. Under the leadership of Maria Shcherbatova, the distillery reached record production volumes at that time - more than 5,000 half-liter bottles per day. The distillery in Nemyriv was the first to start making alcohol from grain instead of raw potatoes. Products were transported throughout the Russian Empire and exported abroad.[6]

In 1920, production was nationalized by the Soviets.

In 1992, vodka production resumed in Nemyriv and the Nemiroff trademark was registered.[7]

In 1994, the export of products began.

In 1997, the German KRONES production lines were established. Production capacity reached 50,000 bottles per month.[8]

In 1998, Nemiroff released vodka with an unusual recipe "Nemiroff Honey with Pepper", which gained great popularity in Ukraine and around the world. It began to be used as a symbolic souvenir from Ukraine.[9]

Since 2000, the brand has started supporting world professional boxing fights.[10]

In 2002, the company introduced laser protection of products to combat counterfeiting.[11]

In 2005, the company became a member of the International Bartender Association (IBA) and presented a new vodka "Ukrainian Birch Special".[12][13]

In 2006, Nemirooff was recognized as the №2 vodka brand in the world, according to VODKA-TOP 20 Brands Worldwide and IWSR Drinks Record.[14]

In October 2010, the international brand Nemiroff began bottling products in the Republic of Belarus at the facilities of Minsk Crystal.[15]

In 2018, Nemiroff signed a strategic partnership with the Ultimate Fighting Championship and became the UFC Official Vodka Partner.[16] The same year, the company conducted a large-scale rebranding with a focus on the premium market segment. The bottle acquired a smoothed square shape[17] and a stylized wing appeared on the logo as a symbol of the Indomitable spirit.[18]

In 2020, Coca Cola became the official distributor of Nemiroff vodka in Poland.[19]

In July 2021 Ukrainian vodka Nemiroff has extended its partnership with Coca-Cola HBC, which is now the brand’s exclusive distributor in the Czech Republic and Slovakia.[20]

In 2021, Nemiroff entered the UK market, Oak & Still become the official distributor. Ukrainian vodka Nemiroff has partnered with Bloodstock, the largest outdoor, independent heavy metal festival in the UK, to celebrate the brand’s nationwide expansion.[21]

In 2021 Ukrainian vodka Nemiroff has been named an official partner of robotics technology firm Spacebit’s 2022 lunar mission. The missions have been developed in partnership with the United Launch Alliance and Astrobotic Technology. [22]

Products

The Nemiroff product line includes more than 60 types of classic and flavor products in various price categories, including the most popular "Ukrainian honey with pepper", "Ukrainian birch special", "Delikat soft", "Nemirovska cranberry leaf", "Nemiroff Premium" and "LEX".

In 2013, the product line was expanded with Nemiroff "Spicy Strawberry".[23]

In 2016, the company presented an updated premium line: Premium De Luxe and Premium Cranberry, as well as a series of flavor vodkas for export Nemiroff Exotic Collection with flavors of orange, coconut, mango, pineapple, peach, lemon, pear and apple.[24]

At the end of 2019, a new line of taste vodka Nemiroff The Inked Collection ("Bold Orange", "Wild Cranberry", "Burning Pear") was released.[25]

In 2021 Nemiroff introduced new limited "MOON EDITION" dedicated to space. The limited edition vodka is made with an extra 12th filtration stage, added to celebrate the 12 pioneers who have visited the moon. [26]

Social responsibility

The company's social projects are aimed both at ecology, sports and culture.[27][28]

Nemirof finances music and film festivals, exhibitions, sporting events.[29][30]

In 2005, Nemiroff became an international sponsor of Eurovision.[31] The following year he funded the Nemiroff Yalta Rally European Cup.[32]

In 2009, the company launched the Green Planet project to implement electronic document management and resource saving measures, which saved more than 7 tons of paper per year.[33] The same year, the brand became a partner of the Ukrainian Pavilion at the 53rd Venice Biennale.[34]

In total, during 2010-2011, the company spent ₴19 million to finance social projects.[35]

In 2021 Ukrainian vodka brand Nemiroff has converted the majority of its company documents to electronic form as part of its sustainability efforts. Nemiroff has converted almost all personnel, accountancy and reporting documents to electronic form, including contracts with partners, and carried out an assessment of which company documents were necessary in physical form. [36]

Awards and recognitions

In 2010, the Nemiroff brand with an estimate of $ 404 million took first place among the TOP-100 Ukrainian brands.[37]

In 2004-2020, the Nemiroff brand has received more than 70 international awards, including awards from the Chicago Beverage Tasting Institute, The Vodka Masters, San Francisco World Spirits Competition, The Superior Taste Awards, International Spirits Challenge, Mixology Taste Forum, World Drinks Award, The Global Spirits Masters International Competition, Wine Enthusiast, The London Spirits Competition, The Fifty Best, John Barleycorn.[38]

In 2020, Nemiroff entered the ranking of the TOP-25 Ukrainian brands.[39]

In 2021 Nemiroff received the status "Vodka Brand Champion" and earned the title of the vodka brand №1 in the world by the leading industry media The Spirits Business. [40]

In 2021 Nemiroff is listed in the world’s TOP10 fastest-growing spirits brands. [41]

In 2021 Nemiroff The Inked Collection Burning Pear recognized as The World’s Best Vodka at The Spirits Masters competition. It received the "Taste Master" medal. [42]

See also

References

  1. ^ "Nemiroff вошел в тройку лидеров среди мировых водочных брендов в канале беспошлинной торговли". nv.ua (in Russian). Retrieved 29 December 2020.
  2. ^ "Nemiroff у топ-3 серед світових брендів горілки". ТСН.ua (in Ukrainian). 26 December 2019. Retrieved 29 December 2020.
  3. ^ БізнесЦензор. "ТОП-100 платників податків за півроку 2019". БізнесЦензор (in Ukrainian). Retrieved 29 December 2020.
  4. ^ "Ufc Names Nemiroff First-ever Official Vodka Partner". UFC. 3 September 2018. Archived from the original on 9 July 2022. Retrieved 9 July 2022. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 7 September 2018 suggested (help)
  5. ^ "Nemiroff. Ім'я, що прославило країну". life.nv.ua (in Ukrainian). Retrieved 29 December 2020.
  6. ^ рекламы, Brandpedia-история брендов и шедевры. "История бренда Nemiroff". Brandpedia (in Russian). Retrieved 29 December 2020.
  7. ^ "Новини економіки України та світу. Фінансові новини. Все про гроші". ТСН.ua (in Ukrainian). Retrieved 29 December 2020.
  8. ^ "Nemiroff to direct vodka flows to Russia - Apr. 16, 2003". KyivPost. 15 April 2003. Retrieved 29 December 2020.
  9. ^ "Бренд столетия: как украинский бренд Nemiroff покорил мир и время". delo.ua (in Russian). Retrieved 29 December 2020.
  10. ^ "Понятие, суть и направление спонсорства". Studbooks. Retrieved 29 December 2020.
  11. ^ "Nemiroff". LIGA. Retrieved 29 December 2020.
  12. ^ "Nemiroff можуть придбати поляки". www.epravda.com.ua. Retrieved 29 December 2020.
  13. ^ "Кризис фантазии или недобросовестная конкуренция? В погоне за водочным лидером Nemiroff повторяет его идеи". Зеркало недели | Дзеркало тижня | Mirror Weekly. Retrieved 29 December 2020.
  14. ^ "Украинская водка заняла второе место в международном рейтинге «20 ведущих водочных брендов мира»". crime.fakty.ua (in Russian). Retrieved 29 December 2020.
  15. ^ "Nemiroff почав виробництво нової горілки Distinct". www.unian.ua (in Ukrainian). Retrieved 29 December 2020.
  16. ^ "UFC і Nemiroff уклали контракт про глобальне співробітництво". ФАКТИ ICTV. 9 October 2018. Retrieved 29 December 2020.
  17. ^ "Nemiroff vodka unveils new 'masculine' design". Retrieved 29 December 2020.
  18. ^ "Nemiroff стал неукротимым. Премиальным. Не только для Gen X | Дизайн на MMR". MMR (in Russian). Retrieved 29 December 2020.
  19. ^ "Coca-Cola станет дистрибьютором водки Nemiroff в Польше". nv.ua (in Russian). Retrieved 29 December 2020.
  20. ^ "Nemiroff distribution in Czech Republic and Slovakia".
  21. ^ "Nemiroff entered the UK market".
  22. ^ "Nemiroff to take part in 2022 moon mission".
  23. ^ "Nemiroff вошел в тройку лидеров среди мировых водочных брендов в канале беспошлинной торговли". delo.ua (in Russian). Retrieved 29 December 2020.
  24. ^ "Nemiroff представляє Україну на саміті Tax Free World Association у Каннах". Економічна правда (in Ukrainian). Retrieved 29 December 2020.
  25. ^ "The Inked Collection від Nemiroff: нові оригінальні смаки легендарного бренду – культурне життя України Depo.ua". www.depo.ua (in Ukrainian). Retrieved 29 December 2020.
  26. ^ "Nemiroff introduced limited Moon Edition".
  27. ^ "Фонд Братів Кличків та компанія Nemiroff відкрили новий боксерський зал у Жмеринці". Фаворити Успіху (in Ukrainian). Retrieved 29 December 2020.
  28. ^ "Переможці Конкурсу 2009". blagodijnyk.org.ua. Retrieved 29 December 2020.
  29. ^ "При поддержке ТМ Nemiroff международный фестиваль «Шешоры» впервые пройдет на Подолье". vodka.com.ua. Retrieved 29 December 2020.
  30. ^ "УКФ та міжнародний бренд Nemiroff представлять українське кіно на Каннському кінофестивалі .: Ресурсний центр ГУРТ". gurt.org.ua. Retrieved 29 December 2020.
  31. ^ "Луценко, Жванія та Турчинов займуться охороною Євробачення. Пінчук спонсор?". Українська правда (in Ukrainian). Retrieved 29 December 2020.
  32. ^ "Новини / Євген Червоненко запрошує на «Yalta Nemiroff Rally»". Запорізька обласна державна адміністрація (in Ukrainian). 12 September 2006. Retrieved 29 December 2020.
  33. ^ "Нефінансовий звіт. ЕКОСИСТЕМА 2008–2011" (PDF). Retrieved 29 December 2020.{{cite web}}: CS1 maint: url-status (link)
  34. ^ "Гламурні новини і свіжі світські новини про зірок України та шоу-бізнесу". ТСН.ua (in Ukrainian). Retrieved 29 December 2020.
  35. ^ "Виробник алкоголю Nemiroff протягом двох років спрямував на соцпроекти 19 млн грн". www.unian.ua (in Ukrainian). Retrieved 29 December 2020.
  36. ^ "Nemiroff goes digital as a part of sustainability strategy".
  37. ^ "Названы ТОП-100 украинских брендов". korrespondent.net (in Russian). Retrieved 29 December 2020.
  38. ^ АНТИМОНОПОЛЬНИЙ КОМІТЕТ УКРАЇНИ РЕКОМЕНДАЦІЇ (Antimonopoly committee of Ukraine). page 4; 02 April 202; Kyiv, Ukraine
  39. ^ "ТОП-25 украинских брендов — DSnews.ua". www.dsnews.ua (in Russian). 24 February 2020. Retrieved 29 December 2020.
  40. ^ "Vodka Brand Champions 2021".
  41. ^ "Top 10 fastest-growing spirits brands".
  42. ^ "Worlds Best Vodka 2021".

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