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== Accusations of racism and bullying ==
== Accusations of racism and bullying ==
{{main|Celebrity Big Brother 2007 racism controversy}}
[[Image:Jadedanshilpa.jpg|250px|thumb|right|Jade Goody (left) and Danielle Lloyd (centre) confront Shilpa Shetty (right).]]
[[Image:Jadedanshilpa.jpg|250px|thumb|right|Jade Goody (left) and Danielle Lloyd (centre) confront Shilpa Shetty (right).]]
This series of ''Celebrity Big Brother'' has been heavily criticised by both fans and the media. Much of the criticism is focused around the treatment of Shilpa by some of the other housemates, mainly Jade, Jo and Danielle.
series of ''Celebrity Big Brother'' been heavily criticised by both fans and the media of the criticism focused around the treatment of Shilpa by of the other housemates Jade, Jo and Danielle.

UK media regulator [[Ofcom]] received more than 50,000 complaints <ref>{{cite web | title=Jade: I'm so f***ing scared | publisher=[[Daily Star]] | date=[[20 January]] [[2007]] | url=http://www.dailystar.co.uk/news_detail.html?sku=1079 | accessdate=20 January | accessyear=2007}}</ref><ref>{{cite web | work=stuff.co.nz | title=UK Big Brother contestants face vote | url=http://www.stuff.co.nz/3934622a1860.html | accessdate=20 January | accessyear=2007}}</ref><ref>{{cite web | work=24dash.com | title=Big Brother sponsors pull out over 'racism' row | url=http://www.24dash.com/showbiz_slapdash/15447.htm | accessdate=18 January | accessyear=2007}}</ref> - a record number for a British television programme after transmission. [[Channel 4]] received an additional 3,000 complaints,<ref>{{cite web | work=politics.guardian.co.uk | title=Racism, ratings and reality TV: now Big Brother creates a diplomatic incident | url=http://politics.guardian.co.uk/foreignaffairs/story/0,,1992924,00.html | accessdate=18 January | accessyear=2007}}</ref><ref name="Ofcom-complaints">"[http://news.bbc.co.uk/2/hi/entertainment/6272585.stm Channel 4 denies Brother 'racism']", ''BBC News''. URL last accessed on [[2007-01-17]].</ref> about [[racism]] and [[bullying]] by housemates against Shetty. The [[Eastern Eye]] newspaper launched an online petition that registered over 30,000 signatures.<ref> [http://www.petitiononline.com/Shilpa/petition.html Online petition]</ref><ref>"[http://politics.guardian.co.uk/foreignaffairs/story/0,,1992924,00.html Racism, ratings and reality TV]", ''Guardian Unlimited'', URL last accessed on [[2007-01-18]]</ref> Channel 4 initially described the situation as "girly rivalry" but later admitted there had "undoubtedly been a cultural clash between her and three of the British females in the house".<ref name=fears>{{cite web | work=BBC News | url=http://news.bbc.co.uk/1/hi/entertainment/6273677.stm | title=Shetty fears Big Brother 'racism'}}</ref>

===Basis of accusations===
The accusations were based on the following actions:
* Jade Goody's mother, [[Jackiey Budden]], repeatedly referred to Shilpa as "the Indian" or "Princess" while she was on the show because was unable to pronounce her name.<ref name="How the Big Brother row erupted">"[http://news.bbc.co.uk/2/hi/entertainment/6271161.stm How the Big Brother row erupted]", ''BBC'', URL last accessed on [[2007-01-17]]</ref> However, during her eviction interview, Davina coerced Jackiey into saying "Shilpa" and Jackiey pronounced it properly, although a bit agitated.
* [[Jack Tweed]], Jade's boyfriend, called Shilpa Shetty a "fucking [expletive]", with the bleeped-out expletive variously reported as "[[cunt]]"<ref>{{cite web
|url=http://media.guardian.co.uk/site/story/0,,1991561,00.html
|title=Jack speaks!
|date=2007-01-26
|publisher=The Mirror
|accessdate=2007-01-26}}</ref> and "[[Paki]]". <ref>[http://timesofindia.indiatimes.com/NEWS/City_Supplements/Calcutta_Times/Big_Brother_has_a_Big_Mouth/articleshow/1186065.cms Big Brother Has a Mouth] ''India Times''</ref>

* On Days 11 and 12, Danielle Lloyd and Jo O'Meara poked fun at Shilpa's accent.<ref name="How the Big Brother row erupted">"[http://news.bbc.co.uk/2/hi/entertainment/6271161.stm How the Big Brother row erupted]", ''BBC'', URL last accessed on [[2007-01-17]]</ref> Lloyd has also referred to Shilpa as a "dog".<ref>"[http://news.bbc.co.uk/2/hi/uk_news/magazine/6273975.stm Anti-social behaviour]", ''bbc.co.uk'', URL last accessed on [[2007-01-18]]</ref>

* Jo implied that all Indians were thin because they were always ill as a result of undercooking their food because she believed Shilpa undercooked a chicken meal.<ref name="How the Big Brother row erupted">"[http://news.bbc.co.uk/2/hi/entertainment/6271161.stm How the Big Brother row erupted]", ''BBC'', URL last accessed on [[2007-01-17]]</ref>

* Referring to Shilpa using hair bleaching cream on her face, Danielle said "she's trying to make her face look white."<ref name="How the Big Brother row erupted">"[http://news.bbc.co.uk/2/hi/entertainment/6271161.stm How the Big Brother row erupted]", ''BBC'', URL last accessed on [[2007-01-17]]</ref>

* After an argument between Shilpa and Jade, witnessed by a giggling Jo and Danielle, Danielle said she thought Shilpa should "just fuck off home" and (in response to Shilpa's recommendation that Jade take etiquette lessons) that Shilpa could not speak [[English language|English]] properly.<ref>[http://news.sky.com/skynews/article/0,,30100-13563545,00.html Sky News] - ''What Was Said - Almost''</ref> She also mentioned to Jo that she didn't like Shilpa touching her food because "you don't know where her hands have been". The next morning, Danielle spoke to Shilpa about the situation, but did not apologise. During the conversation in the bedroom, Jade entered, sat in front of Danielle, blocking out Shilpa, and began doing makeup. As Shilpa left, Danielle told Jade that she "tried apologising to her". Later Danielle made an awkward attempt to apologize by saying "I feel really bad, I feel disgusted with myself the way I've treated you and the way I've acted, because I'm not like that, Shilpa, really," ... "And you can even cook me curry and you can pick the onions out with your fingers."<ref>{{cite web
|url=http://www.itv.com/news/entertainment_be089c36590483d4bc15dfae578c4e7b.html
|title=Evicted Jade fears public backlash
|date=2007-01-19
|publisher=ITV News
|accessdate=2007-01-19}}</ref>

* Jade referred to Shilpa as, among other things, 'Shilpa Popadom', 'Shilpa Durupa' and 'Shilpa Fuckawala'. She later said she had done this with no intention of racism. Commenting on this in the Diary Room, she apologised if her actions had offended anybody.<ref>{{cite web
|url=http://www.dailymail.co.uk/pages/live/articles/showbiz/bigbrother.html?in_article_id=429937&in_page_id=1894
|title=Jade 'manipulated' into race apology to Shilpa
|date=2007-01-19
|publisher=Daily Mail
|accessdate=2007-01-19}}</ref><ref>{{cite web
|url=http://www.guardian.co.uk/uk_news/story/0,,1994219,00.html
|title=Beauty and the beastliness: a tale of declining British values
|date=2007-01-19
|publisher=Daily Mail
|accessdate=2007-01-22}}</ref>

*Even after Jade apologised to Shilpa (On day 16), Jack continued to abuse Shilpa. Jack confessed that he was very disappointed with Jade for apologising to Shilpa, and called Shilpa a "[[dick]]". He previously described Shilpa as a "[[wanker]]".<ref>{{cite web
|url=http://www.newsoftheworld.co.uk/cbb/index.shtml
|title=Jack describes Shilpa as a "dick"
|date=2007-01-20}}</ref>

The three girls under most scrutiny for racist accusations — Goody, Lloyd and O'Meara - repeatedly stated, amongst each other and the other housemates, that they feel Shilpa is a 'fake' and a 'phony'.<ref>{{cite web|url=http://bigbrother.digitalspy.co.uk/article/ds11071.html|title=Jade: "Shilpa comes across as fake"|author=Daniel Saney|publisher=[[Digital Spy]]|date=[[2007-01-09]]|accessdate=2007-01-21}}</ref>

===Reaction===
====Media Reaction====
Various media outlets initially characterized the issue as 'girlish rivalry'<ref>{{cite web
|url=http://www.withinandwithout.com/?p=1123
|title=Girlish Rivalry
|date=2007-01-26
|publisher=With and Without
|accessdate=2007-01-26}}</ref> but later blamed it on [[bullying]] and [[racism]]. As time progressed, the majority of media coverage on Goody became negative, although accusations of racism were superseded by those of bullying. An editorial published by [[The Daily Mirror]] on [[18 January]] [[2007]] called ''Beauty V Bigot'' deplored what they referred to as "disgraceful racist bullying of Big Brother's Shilpa Shetty" and criticised Channel 4 management for maintaining that there wasn't a racial element to the bullying.<ref>{{cite web
|url=http://www.mirror.co.uk/news/tm_headline=beauty-v-bigot%26method=full%26objectid=18494160%26siteid=94762-name_page.html
|title=BEAUTY V BIGOT
|date=2007-01-18
|publisher=The Daily Mirror
|accessdate=2007-01-18}}</ref> The British tabloids mostly concentrated on the comments made by Goody, rather than those made by Jack, Danielle and Jo towards Shilpa, as well as the bullying from them. For instance, when Jade and Shilpa were arguing over [[Oxo (food)|Oxo cubes]], Shilpa pleaded with Jo for assistance by saying “Jo, I mean, are you going to say something here what is happening here?” to which Jo responded by bursting out laughing into Shilpa's face. Jermaine later said "when all this was going on I saw Danielle and Jo laughing and then branded them as “the allies”."

This controversy has generated over 300 newspaper articles in Britain, 1,200 in [[English language]] newspapers around the globe, 3,900 foreign language news articles, and 22,000 [[blog]] postings on the [[internet]].<ref>{{cite web |title=Racial Subplot on British ‘Big Brother’ Grabs Nation and Ratings|url=http://www.nytimes.com/2007/01/21/world/europe/21brother.html?ref=europe|author=Alan Cowell|publisher=[[The New York Times]]|date=[[2007-01-21]]|accessdate=2007-01-21}}</ref>

Vanni Treves, Channel 4's former chairman, urged the station to cancel the show.<ref name="AxeBB"/>Yet the chances of this are unlikely as Big Brother is Channel 4's biggest money-spinner, accounting for around seven per cent of its total £800 million advertising income.<ref name="AxeBB"/>

====Political reaction====
[[Keith Vaz|Leicester East MP Keith Vaz]] has tabled an [[Early Day Motion]] with parliament addressing this issue,<ref>[http://news.bbc.co.uk/2/hi/entertainment/6268401.stm BBC article about the Early Day Motion]</ref> while [[Chancellor of the Exchequer]] [[Gordon Brown]] has condemned the attacks.[http://uk.news.yahoo.com/17012007/344/brown-joins-big-brother-row.html] Tony Blair refused to comment on the issue as he has not been watching the show, although he did condemn racism in all its forms. The government of [[India]] has stated that it will take "action as required".<ref>[[Asian News International]], "[http://in.news.yahoo.com/070117/139/6b8vc.html Govt. will take "action as required" on Shilpa Shetty controversy: Anand Sharma]", ''[[Yahoo! News]]'' [[2007-01-15]]. Retrieved on [[2007-01-20]].</ref>

London mayor [[Ken Livingstone]] weighed in on the controversy by stating "The racism towards Shilpa Shetty on Celebrity Big Brother is completely unacceptable." He went on to accuse the producers of the program of selectively editing the show "to broadcast participants' racist comments".<ref>{{cite web
|url=http://in.news.yahoo.com/070118/139/6ba3s.html
|title=London mayor bats for Shilpa Shetty
|date=2007-01-18
|publisher=WORLD NEWS - Yahoo India
|accessdate=2007-01-18}}</ref>

In an interview with [[Commission for Equality and Human Rights]] chairman [[Trevor Phillips]], broadcast on [[BBC One]] on the 21st of January, Channel 4 chairman [[Luke Johnson (businessperson)|Luke Johnson]] was held accountable for what Phillips termed as 'failing to deal properly with the crisis'. Phillips has suggested Johnson should "make clear that they got it wrong" and admit that "they intervened too little too late". He also suggested that Channel 4 should not profit from the series, giving all of the money to charity. If this fails to happen it has been suggested, by Phillips, that further action could be taken by the culture secretary and Johnson's job could be under threat.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/entertainment/6284563.stm|title="Channel 4 denies coaching Goody|publisher=[[BBC]]|accessdate=2007-01-21|date=[[2007-01-21]]}}</ref>

====Reaction in India====
In response to the alleged racism being directed at actress Shetty in the Big Brother House, protesters took to the streets in India and burned [[effigy|effigies]] of the show's organisers. The Indian Government also plans to raise the issue with the British Government.<ref>{{cite web|url=http://www.guardian.co.uk/uklatest/story/0,,-6352488,00.html|title=Protests in India over Big Brother|publisher=[[Guardian Unlimited]]|date=[[2007-01-17]]|accessdate=2007-01-21}}</ref> India Tourism Office has extended an "invitation" to Jade Goody, to visit India and experience its "healing nature."<ref>{{cite web|url=http://timesofindia.indiatimes.com/Abusive_Jade_invited_to_India_to_cleanse_inner_self/articleshow/1323765.cms|title=Gandhigiri? Abusive Jade invited to India to cleanse inner self|author=Himanshi Dhawan|publisher=[[The Times of India]]|date=[[2007-01-20]]|accessdate=2007-01-21}}</ref>

===Police investigation===
According to the [[BBC]] Shetty confided in fellow housemate Cleo Rocos that she feared the arguments between Goody, O'Meara, Lloyd and herself was the result of her race. After being told by Cleo that this was unlikely, Shilpa retorted by saying "It is, I'm telling you". Shilpa did not lodge an official complaint of racist behaviour to Big Brother.<ref name=fears/> Yet Shetty's admission has forced police to investigate whether or not to classify her treatment as 'racial hatred' under Part III of the [[Public Order Act 1986]].

Hertfordshire police said in a statement that it was <blockquote>"Investigating allegations of racist behaviour in the Big Brother house and will be conducting enquiries, including a review of the tapes. We will continue to liaise with Ofcom and with Endemol, whom we have strongly encouraged to ensure that any form of behaviour that could raise similar concerns, does not occur. We will continue to closely monitor the situation over the next few days. Hertfordshire Constabulary will not tolerate racism in any form and is taking these allegations seriously. The constabulary has experience of investigating and resolving incidents in the Big Brother house in past seasons."<ref>{{cite web|url=http://media.guardian.co.uk/broadcast/story/0,,1993588,00.html|title=Shilpa abuse a "racial incident"|publisher=[[Media Guardian]]}}<small>''Subscription needed''</small></ref></blockquote>

Shetty later withdrew her claims of racism, stating she did not think Jade was being racist during their argument.<ref>"[http://news.bbc.co.uk/1/hi/entertainment/6274881.stm Big Brother sponsor suspends deal]", ''[[BBC News]]'', [[2007-01-18]]. Retrieved on [[2007-01-20]].</ref> However, Shetty is unaware of all the alleged insults levelled against her, often done behind her back.

===Sponsor and corporate backlash===
On [[18 January]], [[The Carphone Warehouse]] suspended its sponsorship of Celebrity Big Brother with immediate effect over the alleged racism. This does not however, entitle the Carphone Warehouse to recoup prepaid sponsorship monies, therefore causing minimal financial damage to Channel 4 <ref>[http://news.sky.com/skynews/article/0,,30000-1247956,00.html Sky News]</ref><ref>[http://news.bbc.co.uk/1/hi/entertainment/6274881.stm BBC News]</ref> The company's chief executive, [[Charles Dunstone]], said in a statement:

<blockquote>"Our concern has rapidly mounted about the broadcast behaviour of individuals within the Big Brother house.

We are totally against all forms of racism and bullying and indeed this behaviour is entirely at odds with the brand values of the Carphone Warehouse. As a result we feel that as long as this continues we are unable to associate our brand with the programme.

We had already made it clear to Channel 4 that were this to continue, we would have to consider our position. Nothing we saw last night gave us any comfort.

Accordingly we have instructed Channel 4 to remove our sponsorship name and branding with immediate effect."<ref>{{cite web
|url=http://uk.biz.yahoo.com/18012007/140/big-business-big-brother.html
|title=Big Business For Big Brother
|date=2007-01-18
|publisher=Sky News via Yahoo! UK & Ireland Finance
|accessdate=2007-01-22}}</ref> </blockquote>

Fragrance chain The Perfume Shop announced they are to withdraw [[Jade Goody]]'s brand of [[perfume]], ''Shh...'', from their stores.<ref>James Welsh, "[http://bigbrother.digitalspy.co.uk/article/ds11681.html Perfume Shop drops Jade's "Shh"]", ''Digital Spy'', [[2007-01-18]]. Retrieved on [[2007-01-20]].</ref> [[Pharmacy]] chain [[Boots Group|Boots]] and [[Debenhams]] department stores followed suit and also pulled the perfume from their shelves.<ref>{{cite web
|url=http://www.dailymail.co.uk/pages/live/articles/showbiz/bigbrother.html?in_article_id=429937&in_page_id=1894
|title=Jade 'manipulated' into race apology to Shilpa
|date=2007-01-19
|publisher=Daily Mail
|accessdate=2007-01-19}}</ref><ref>{{cite web
|url=http://media.guardian.co.uk/site/story/0,,1994828,00.html
|title=Jade evicted as poll reveals public anger with Channel 4
|date=2007-01-20
|publisher=The Guardian
|accessdate=2007-01-20}}</ref>

[[LIVINGtv|Living TV]] cancelled its six-figure contract with Jade Goody, though it didn't specifically cite Jade's behavior as a cause.

[[Rocawear]] cancelled its contract with Danielle Lloyd to be a spokemodel for the brand. Company director Steve Crayson is quoted as saying:

<blockquote>"As a leading global fashion brand, we condemn any form of intolerance and/or racism. "We don't believe Danielle to be racist, but cannot ignore the comments made by her while on Channel 4."<ref>{{cite web
|url=http://www.mirror.co.uk/news/tm_headline=dumped%26method=full%26objectid=18500043%26siteid=94762-name_page.html
|title=EXCLUSIVE: DITCHED: Jade and Dani lose six-figure contracts
|date=2007-01-24
|publisher=Daily Mirror
|accessdate=2007-01-24}}</ref></blockquote>

Motorcycle insurance firm [[Bennetts]] terminated its six-figure agreement with Danielle Lloyd to be the spokes model for their company. A firm spokesperson is quoted as saying:

<blockquote>"Bennetts is strongly opposed to any form of racism and bullying." ... "In light of the accusations which have been made against Miss Lloyd, it has taken the decision to terminate its arrangements with her."</blockquote>

[[Hertsmere|Hertsmere Borough Council]], the owners of Big Brother's studios in [[Elstree]] have threatened to refuse permission to film.<ref>{{cite web
|url=http://www.mirror.co.uk/news/tm_headline=dumped%26method=full%26objectid=18500043%26siteid=94762-name_page.html
|title=DUMPED
|date=2007-01-19
|publisher=Daily Mirror
|accessdate=2007-01-19}}</ref>

Other sponsors of the show, Beauty-boxes.com, Zamya aromatherapy products, [[United Biscuits]] and [[Cobra (beer)|Cobra Beer]] withdrew sponsorship from the programme.<ref name="no crowd no shock">{{cite web
|url=http://www.mirror.co.uk/news/tm_headline=no-crowd-no-shock%2D%2D-no-reality%26method=full%26objectid=18505500%26siteid=94762-name_page.html
|title=NO CROWD NO SHOCK.. NO REALITY
|date=2007-01-20
|publisher=Daily Mirror
|accessdate=2007-01-20}}</ref><ref name="AxeBB">{{cite web
|url=http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/01/21/nbb21.xml
|title=Axe Big Brother, says ex-Channel 4 Boss
|date=[[2007-01-21]]
|publisher=Telegraph
|accessdate=2007-01-21}}</ref>and deals with a number of advertisers, including Cow & Gate, the baby food manufacturer, and moneysupermarket.com were cancelled.<ref name="AxeBB">
Vanni Treves, Channel 4's former chairman, urged the station to cancel the show.<ref name="AxeBB"/>Yet the chances of this are unlikely as Big Brother is Channel 4's biggest money-spinner, accounting for around seven per cent of its total £800 million advertising income.<ref name="AxeBB"/>

===Jade's apology===
In an exclusive interview with the [[News of the World]] newspaper, Jade apologised for her behaviour. She admitted that her comments to Shilpa could be seen to be racist. In a tearful state on a video posted on the newspaper's [[website]], Goody said:

<blockquote>"I know that things that I don’t think are necessarily racist…could be... And I am sincerely sorry for the pain and hurt I’ve caused to Shilpa’s family. I am wrong… I am wrong and I know that my words and my actions were wrong and I’m not trying to justify that in any way – I am wrong, and the people who have complained are not wrong. They’re just insulted by me and I completely take that criticism".<ref>Jade Goody, "[http://www.newsoftheworld.co.uk/jadevideo1.shtml 'I AM SINCERELY DISGUSTED WITH MY BEHAVIOUR']", ''[[News of the World]]''. Retrieved on [[2007-01-21]].</ref></blockquote>

===Big Brother intervenes in the racism controversy===
A Channel 4 spokeswoman admitted Big Brother had intervened in the latest row - but only to make contestants "realise that what they have said has been misconstrued in the house". The idea, she said, was to allow the housemates "to explain themselves" to their fellow contestants.<ref>{{cite web
|url=http://news.bbc.co.uk/2/hi/entertainment/6279363.stm
|title=Are housemates aware of race row?
|date=2007-01-19
|publisher=BBC
|accessdate=2007-01-19}}</ref>This was followed by a series of apologies by the housemates to Shilpa and a declaration by her that she did not believe Jade was racist. Also Jade said inside the house before she left: "I know why there's no noise." When Shilpa asked "Why?" Jade replied: "I know, but I can't tell you.<ref name="no crowd no shock" /> In an interview with the [[Daily Star]], Jade admitted that, during her final hours in the Channel 4 house, Big Brother had revealed that her abuse of Shilpa had ruined her own “girl-next-door” image.<ref>{{cite web
|url=http://www.dailystar.co.uk/news_detail_1079.html
|title=Evicted Jade talks EXCLUSIVELY to the Daily Star
|date=2007-01-20
|publisher=Daily Star
|accessdate=2007-01-20}}</ref>


== Viewership ==
== Viewership ==

Revision as of 18:26, 27 January 2007

Template:Future tvshow information Template:Big Brother housemates Celebrity Big Brother 2007 is the fifth series of the United Kingdom reality television series Celebrity Big Brother, a spin-off of Big Brother. The series is currently broadcasting on Channel 4 in the UK (also on S4C in Wales), and involves a number of so-called celebrities referred to as 'housemates', who live in the Big Brother House with no contact with the outside world. In recent series, the show's producers have offered celebrities money to appear on Celebrity Big Brother.

Celebrity Big Brother 2007 started on 3 January 2007,[1] and will run for 26 days. The launch show peaked at 8.2 million viewers, making it the second most-watched launch in Big Brother history.[2] It is the first Celebrity Big Brother series to be shown in the 16:9 widescreen format.

As of 16 January 2007 this series has attracted the largest ever number of public complaints to the UK broadcasting watchdog Ofcom about a Big Brother series.[3] The complaints received detailed concerns that housemate Shilpa Shetty had been subjected to bullying, allegedly with undertones of racism.[4] As an example, Danielle Lloyd even called a fellow Indian participant "a dog" and that she should "fuck off home". This sparked widespread anger and demonstrations in India, where the alleged racism was reported on the news, and led Big Brother's main sponsor Carphone Warehouse to sever ties with the show.[5] As of January 19, 2007, a Channel 4 spokesman agreed that participants should be made aware of the controversy, probably explaining the recent explanations and apologies tendered by the housemates and their complete lack of surprise after learning about the latest eviction.[6][7]

As in earlier series, Davina McCall presents the main Channel 4 show. Dermot O'Leary presents Celebrity Big Brother's Little Brother and Celebrity Big Brother's Big Brain. Russell Brand presents Celebrity Big Brother's Big Mouth. Celebrity Big Brother Diary Room Uncut,[8] and live streaming also returned on the Official Channel 4 website and also on E4 at selected times.

The House

House plan with the House Next Door highlighted.

The general layout of the House is largely untouched from the previous non-celebrity series. The living room and bedroom have no noticeable changes. There are several single beds in the same room, with one double bed, meaning that two housemates (Leo & Donny) had to share. The bathroom is much smaller than previous versions and the toilet and shower are no longer fitted with cameras. The dining room table has been moved inside, and the kitchen is fully equipped with modern conveniences. Outside the garden is a three-jet hot tub with a farmyard seating area. The bridge to Nowhere is still present, leading to a sitting area with heated seats and the topiary man. A workout area is situated just off the kitchen area. Inside the House there is also a fax machine built into the wall. This is currently being used, when viewers will be invited to post questions to the housemates.[9] Meanwhile, the Diary Room is identical to the previous summer's Big Brother, with an oversized gold chair and padded walls. There has also been an addition of yellow lights facing the walls. The House Next Door was used again, and its interior was re-designed to resemble a Victorian style kitchen, with uncomfortable beds in the bedroom, for use in the master-and-servant task.

Contestants

Eleven housemates entered the Celebrity Big Brother house on Day 1 followed by three more housemates on Day 3. This is more than any other celebrity series to date (the regular series in 2006 has had fourteen housemates enter on Day 1). The housemates in Celebrity Big Brother 2007 are (in order of entry to the house):

Jermaine Jackson

Jermaine Jackson (born December 11, 1954, also known as Muhammed Abdul Aziz) is an American R'n'B singer, former member of The Jackson 5 and brother of pop stars Michael Jackson and Janet Jackson. On the launch show, Davina revealed that Jermaine's favourite tube line was the Central Line. In the house several of the housemates have commented that Jermaine is very shy and they are therefore finding difficulty in attempting to converse with him.[10] Jermaine was a master during the Master and Servant task.

Danielle Lloyd

Danielle Lloyd (born Liverpool 16 December, 1983) is an English model and former Miss Great Britain (2006), stripped of her title for dating a panel judge, footballer Teddy Sheringham, and posing for Playboy. Danielle was a peasant during the Master and Servant task. She's accused of bullying her fellow house mate Shilpa Shetty, along with Jade Goody and Jo O'Meara.

Ken Russell

Ken Russell (born July 3, 1927) is an English director of such films as The Music Lovers, The Devils, The Boy Friend, Lisztomania, and Tommy, and at age 79 was the oldest male contestant in the programme's history. Since entering the house Ken prevented many of the other housemates from sleeping, due to his excessive snoring. Danielle informed Ken of his snoring on Day 3 which led to many of the housemates pondering over a solution.[11] On Day 5 at 14:55, he voluntarily left the house after arguing with new housemate Jade Goody and her family.[12]

Jo O'Meara

Jo O'Meara (born April 29, 1979) was previously a member of the pop group S Club 7 and a former contestant on Just the Two of Us. She also had a brief solo career before pursuing a career in dog breeding. O'Meara was a servant during the 'Master and Servant' task. She has come in for criticism for ganging up with Jade Goody, Danielle Lloyd, and others on fellow housemate Shilpa Shetty, who has been subjected to bullying in the house, despite maintaining that she and Shetty are friends. She was evicted on Day 24, along with Cleo.

Leo Sayer

Leo Sayer (born May 21, 1948) is a singer who had success in the 1970s with hits such as "You Make Me Feel Like Dancing", "Moonlighting" and "Thunder In My Heart". Leo found it difficult to sleep on his first night in the house as he was forced to share a bed with Donny who was naked, a prospect that Leo found uncomfortable.[13] Leo was a servant during the Master and Servant task. He reverted to mime communication and decided to take a vow of silence, much to the confusion and annoyance of the other housemates.[14] Leo escaped from the house by breaking open a fire door with a broom after hitting a two-way mirror on Day 10 when Big Brother refused to provide him with clean underwear.[15] It was revealed later that he had overlooked clean underwear in his suitcase. He was at the time up for eviction and, though he did not know it, leading the poll.

Shilpa Shetty

Shilpa Shetty (born June 8, 1975) is an award winning Indian actress and an active AIDS and PETA campaigner. Her native language is Tulu, but she can speak other Indian languages such as Hindi, Tamil and Kannada. Shilpa was a master and remained in the main house. It was explained on Day 10 that the reason Shilpa wasn't punished alongside Cleo and Carole was because she didn't explicitly tell them to nominate her. Thousands of complaints have been entered to Big Brother suggesting Shilpa has been racially abused by the other housemates. Shetty is the current favourite to win from Paddy Power.[16]

Carole Malone

Carole Malone (born 14 October 1954) is a columnist for the Sunday Mirror. She starred in the 2006 series of Celebrity Fit Club on ITV. On Day 2 Carole broke Big Brother rules by discussing nominations with Shilpa and Cleo.[17] Carole was a servant during the Master and Servant task. Carole was put up for eviction after being unanimously chosen between her and Cleo by her fellow housemates to face the public vote as punishment for discussing nominations. Carole was evicted on Day 10. Carole has revealed that her real age is in fact 52 and not 47.[18]

Donny Tourette

Donny Tourette is the lead singer of Towers of London, a punk rock band from London. He staggered into the house in a drunken state and instantly breached Big Brother rules when his stash of alcohol was removed from his suitcase.[19] Donny escaped from the Big Brother House on 5 January 2007 by climbing over the garden wall in the House Next Door with the help of 'H' from Steps,[20] saying "I'm not waiting hand on foot on some fucking moron and her family" as he climbed over. His clothes and belongings were left in the diary room by a fellow contestant.

Ian "H" Watkins

Ian "H" Watkins (born May 8, 1976) is a Welsh actor and was previously a member of the pop group Steps. He came out as gay to The Sun on the same day as he entered the house.[21][22] Ian was a servant during the Master and Servant task.

Cleo Rocos

Cleo Rocos (born July 24, 1962 in Rio de Janeiro, Brazil) is a comic actress who appeared on The Kenny Everett Television Show. Cleo has developed a maternal role in the house and tends to look after the younger housemates and do such things as cook and clean for them, which was first pointed out by Ian and Jo on Day 2.[23] On Day 2, Cleo broke Big Brother rules by discussing nominations with Shilpa and Carole.[17] As punishment, the rest of the housemates (except Carole but including Shilpa) were made to vote unanimously on who should face the public vote. Cleo was not chosen. Cleo was a servant during the Master and Servant task. In battle of the tribute bands she was in Jermaine's group as a member of the Jackson 5, the group won. She was evicted on Day 24, along with Jo.

Dirk Benedict

Dirk Benedict (born March 1, 1945) is an American actor who played Face in The A-Team and Starbuck in the original Battlestar Galactica. Dirk made a unique entrance to the house by arriving via (a replica of) The A-Team van, smoking a cigar and with the theme tune playing in the background. A memorable moment occurred a few minutes after he arrived in the house, when a drunk Donny said "It's Dirk fucking Benedict", to which Dirk responded "I seldom use my middle name". Dirk made no secret of his attraction to Shilpa, even saying that he would marry her in a moment, although his attention and flirting with her was lighthearted and not excessive. On Day 2 a comic feel surrounded Dirk as Shilpa learned to pronounce his name.[24] Dirk was a servant during the Master and Servant task.

Jade Goody

Jade Goody (born June 5, 1981) entered the house on Friday January 5. Jade first rose to fame when she appeared in the third UK series of Big Brother and since then has gone on to have a successful career in the media industry. Jade was a master during the Master and Servant task. According to the Daily Mirror, she has been stripped of her patronage of an Anti-Bullying Charity because she is alleged to have bullied Shilpa Shetty.[25] Among Jade's comments were: "I've seen how she goes in and out of people's arseholes"[26], as well as suggesting Shetty "makes [her] skin crawl".[27] She also referred to Shetty as 'Shilpa Poppadom'.[28] She was evicted on Day 17, Big Brother producers and Endemol had decided not to have a live crowd present nor the usual press conference to enable them to brief Jade Goody on the recent racism allegations. It is widely suspected she was evicted due to her alleged racist comments made towards fellow contestant Shilpa Shetty.[29]

Jack Tweed

Jack Andrew Tweed (born July 7, 1987 in Waltham Cross, Hertfordshire) is Jade Goody's boyfriend. He entered the House on 2007-01-05 as a member of Jade's family. He was a master during the Master and Servant task. Jack left school at the age of 16, to become an electrician like his father, however, he soon changed career to male modelling. He is currently training to be a footballers' agent. He has courted controversy over his "fucking cunt" comment and suggesting that Shilpa remove objects from the toilet with her teeth and after Jade apologised to Shilpa (on day 16), Jack continued verbally to abuse Shilpa. Jack confessed that he was very disappointed with Jade for apologising to Shilpa and called Shilpa a “Dick”. He also previously described Shilpa as a "wanker". Following Jade's eviction he has spent more time with former Miss Great Britain Danielle Lloyd, who is said to be flirting with Jack and told him "I love you" when she was drunk.[30]

Jackiey Budden

Jackiey Budden (born April 1958) entered the house on Friday January 5. Jackiey was a master during the Master and Servant task. Jackiey caused a slight stir in the house, and upset both her daughter Jade and fellow housemates Shilpa and Ken with her demanding attitude and garrulous personality.[31] She was unable to correctly pronounce Shilpa's name, so instead referred to her as "Princess" and "The Indian". On Day 8, Jackiey became the first housemate to be evicted from the Big Brother house in a surprise eviction; Jackiey left the house via the diary room and was unable to say goodbye to her fellow housemates. There was no crowd present at Jackiey's eviction and she left the house without any shoes.

Weekly summary and highlights

Day 1 Entries Carole, Cleo, Danielle, Dirk, Donny, Ian, Jermaine, Jo, Ken, Leo, and Shilpa entered the House.
General Upon entering the House the housemates began to converse and socialise with one another while Donny, who may have been drunk, jumped into the House Jacuzzi fully clothed.[32]
Day 3 Entries/Twists Jack, Jackiey, and Jade entered the house.
Tasks The housemates were told to pack a small suitcase each that must last them three days and three nights.[33] Big Brother announced that eight of the current housemates were to move to the House Next Door while the remaining three housemates were to stay in the main house. Danielle, Jo, Leo, Carole, Donny, Ian, Cleo and Dirk moved into the house next door and will become servants to the masters in the main house: Jermaine, Shilpa and Ken[34] who were joined by Jade, her boyfriend Jack and her mother Jackiey.[35]
Exits Donny left the house voluntarily by climbing over the garden wall in the House Next Door after learning he would be a servant to Jade and her new extended family in the main House.[36]
Day 5 Exits Ken Russell voluntarily left the House after arguing with Jade Goody and her family.[12]
General Jade's grandparents entered the House as guests for dinner. They left after the meal.[37]
Day 6 Tasks The housemates were informed that they had passed the Masters and Servants task.[38]
Day 8 Exits Jackiey was evicted from the Big Brother House. Jackiey was called to the Diary Room and informed she would leave the House via the Diary Room and would not say goodbye to her fellow housemates; the housemates observed Jackiey's eviction on the plasma screen in the kitchen.[39]
Day 9 Nomination The first round of nominations took place with Dirk and Leo up for eviction, they were joined by Carole as punishment for discussing nominations.[40]
Punishments Carole faced the vote automatically after it was revealed that Cleo and she had discussed nominations, the housemates were instructed to choose one of the pair to face the public vote.
Day 10 Exits Leo Sayer voluntarily left the House by forcing his way out of the house by smashing the glass tube on the garden fire door. He proceeded to argue with security officers and programme producers before finally being granted his wish not to return.[15] Carole was evicted with 77.4% of the vote[41]
Day 13 Tasks Housemates were required to complete an assault course in under nine minutes. The housemates failed this task[42] and received a basic shopping budget.[43]
Day 14 General Shilpa and Jade were involved in an argument with each other which began with a disagreement over an Oxo cube. The argument increased the growing controversy surrounding the alleged racist bullying of Shilpa.[44]
Day 15 Tasks Housemates were set a task to divide into groups and create abstract art to express their emotions.[45] They passed the task and received champagne as a reward.[46]
Nominations The second round of nominations took place. Shilpa and Jade received the most nomination points and were up for eviction.
Day 17 Tasks Housemates were instructed to use their voices to perform William Tell Overture,[47] which they passed.[48]
Exits Jade became the third person to be evicted from the house with 82% of the votes.[49] Due to the controversy at the time, her eviction was not attended by a live audience.[50]
Day 19 Tasks Housemates were given a task where they were required to make Big Brother laugh.[51] They passed the task and received party food as a reward.[52]
Day 20 Tasks the task was to perform a showgirl dance routine.[53] Housemates passed the task and received a luxury shopping budget.[54]
Day 21 Tasks The housemates had to choose something they wanted under £10. They had to answer questions about their fellow housemates. Each housemate had to choose another housemate and answer questions about the housemate. If a housemate got 3 out of 5 questions right, the housemate that the other housemate chose would have won their prize they selected before the task.
Nominations The third and final round of nominations took place with Cleo, Dirk, Ian, Jo and Shilpa being nominated for the public vote.
Day 24 Exits Jo and Cleo were evicted together in a double eviction.

Housemate summary table

  Day 3 Day 9 Day 15 Day 21 Final
Day 26
Danielle No
nominations
Leo
Dirk
Dirk
Shilpa
Dirk
Ian
Dirk No
nominations
Ian
Jermaine
Jade
Jermaine
Cleo
Jo
Ian No
nominations
Leo
Dirk
Danielle
Jade
Cleo
Jo
Jack No
nominations
Dirk
Shilpa
Dirk
Shilpa
Dirk
Shilpa
Jermaine No
nominations
Jo
Danielle
Jade
Jo
Danielle
Jo
Shilpa No
nominations
Jack
Leo
Jade
Jack
Dirk
Jack
Cleo No
nominations
Banned Shilpa
Jade
Ian
Dirk
Evicted
(Day 24)
Jo No
nominations
Leo
Jack
Dirk
Shilpa
Dirk
Shilpa
Evicted
(Day 24)
Jade No
nominations
Dirk
Shilpa
Dirk
Shilpa
Evicted
(Day 17)
Carole No
nominations
Banned Evicted
(Day 10)
Leo No
nominations
Jack
Jo
Walked
(Day 10)
Jackiey No
nominations
Evicted
(Day 8)
Ken Walked
(Day 5)
Donny Walked
(Day 3)
Nomination twist See
Note 1
See
Note 2
See
Note 3
See
Note 4
See
Note 5
Against
public vote
Jack
Jackiey
Jade
Jermaine
Ken
Shilpa
Carole
Dirk
Leo
Jade
Shilpa
Cleo
Dirk
Ian
Jo
Shilpa
Danielle
Dirk
Ian
Jack
Jermaine
Shilpa
Walked Donny
Ken
Leo None None
Evicted Jackiey
4.6%
to save
Carole
77.4%
to evict
Jade
82.0%
to evict
Jo
48.4%
to evict
Cleo
27.9%
to evict

Notes

Template:Fnb When Jade, Jack, and Jackiey entered the house they became "masters" along with Jermaine, Ken, and Shilpa. The other eight housemates were chosen to be their "servants" and moved to the House Next Door. It was revealed that the masters are automatically nominated for eviction in which the viewers are to vote which housemates to save, rather than evicted. Therefore, the housemate with the least number of votes is evicted. Donny, who was originally a servant, left the house on Day 3. On Day 5, Ken voluntarily left after being involved in arguments with housemates.

Template:Fnb Carole and Cleo were banned from nominating as a punishment for discussing nominations earlier. Additionally, housemates had to choose one of them to face the public vote.[55] They chose Carole.[56] On Day 10, Leo escaped the house.[15]

Template:Fnb The nominations were cast on Day 15 and announced on Day 16. The voting package was delayed and only shown at the end of Big Brother's Big Mouth where it was also revealed that all Channel 4's profits for this vote will go to charity.

Template:Fnb There was a double eviction on Day 24 and therefore the three or more housemates were placed up for the public vote rather than the two or more housemates. The voting lines originally opened on Day 22 but were reset on Day 23 due to an error which stated that viewers were to vote to save Shilpa when they were infact voting to evict. Viewers who had voted before the lines were reset were offered a full refund with all unclaimed money and profits from the vote being donated to charity [57]

Template:Fnb There were no nominations in the final two days and instead the public were voting for the housemate they wished to win rather than evict.

Accusations of racism and bullying

File:Jadedanshilpa.jpg
Jade Goody (left) and Danielle Lloyd (centre) confront Shilpa Shetty (right).

The Celebrity Big Brother 2007 racism controversy occured during series 5 of the British version of Celebrity Big Brother. The show had been heavily criticised by both fans and the media; much of the criticism was focused around the treatment of housemate Shilpa Shetty by three of the other 'housemates' on the programme. The three in question were Jade Goody, Jo O'Meara and Danielle Lloyd.

UK media regulator Ofcom received more than 50,000 complaints [58][59][60] - a record number for a British television programme after transmission. Channel 4 received an additional 3,000 complaints,[61][62] about racism and bullying by housemates against Shetty. The Eastern Eye newspaper launched an online petition that registered over 30,000 signatures.[63][64] Channel 4 initially described the situation as "girly rivalry" but later admitted there had "undoubtedly been a cultural clash between her and three of the British females in the house".[65]

Basis of accusations

The accusations were based on the following actions:

  • Jade Goody's mother, Jackiey Budden, repeatedly referred to Shilpa as "the Indian" or "Princess" while she was on the show because was unable to pronounce her name.[66] However, during her eviction interview, Davina coerced Jackiey into saying "Shilpa" and Jackiey pronounced it properly, although a bit agitated.
  • Jack Tweed, Jade's boyfriend, called Shilpa Shetty a "fucking [expletive]", with the bleeped-out expletive variously reported as "cunt"[67] and "Paki". [68]
  • On Days 11 and 12, Danielle Lloyd and Jo O'Meara poked fun at Shilpa's accent.[66] Lloyd has also referred to Shilpa as a "dog".[69]
  • Jo implied that all Indians were thin because they were always ill as a result of undercooking their food because she believed Shilpa undercooked a chicken meal.[66]
  • Referring to Shilpa using hair bleaching cream on her face, Danielle said "she's trying to make her face look white."[66]
  • After an argument between Shilpa and Jade, witnessed by a giggling Jo and Danielle, Danielle said she thought Shilpa should "just fuck off home" and (in response to Shilpa's recommendation that Jade take etiquette lessons) that Shilpa could not speak English properly.[70] She also mentioned to Jo that she didn't like Shilpa touching her food because "you don't know where her hands have been". The next morning, Danielle spoke to Shilpa about the situation, but did not apologise. During the conversation in the bedroom, Jade entered, sat in front of Danielle, blocking out Shilpa, and began doing makeup. As Shilpa left, Danielle told Jade that she "tried apologising to her". Later Danielle made an awkward attempt to apologize by saying "I feel really bad, I feel disgusted with myself the way I've treated you and the way I've acted, because I'm not like that, Shilpa, really," ... "And you can even cook me curry and you can pick the onions out with your fingers."[71]
  • Jade referred to Shilpa as, among other things, 'Shilpa Popadom', 'Shilpa Durupa' and 'Shilpa Fuckawala'. She later said she had done this with no intention of racism. Commenting on this in the Diary Room, she apologised if her actions had offended anybody.[72][73]
  • Even after Jade apologised to Shilpa (On day 16), Jack continued to abuse Shilpa. Jack confessed that he was very disappointed with Jade for apologising to Shilpa, and called Shilpa a "dick". He previously described Shilpa as a "wanker".[74]

The three girls under most scrutiny for racist accusations — Goody, Lloyd and O'Meara - repeatedly stated, amongst each other and the other housemates, that they feel Shilpa is a 'fake' and a 'phony'.[75]

Reaction

Media Reaction

Various media outlets initially characterized the issue as 'girlish rivalry'[76] but later blamed it on bullying and racism. As time progressed, the majority of media coverage on Goody became negative, although accusations of racism were superseded by those of bullying. An editorial published by The Daily Mirror on 18 January 2007 called Beauty V Bigot deplored what they referred to as "disgraceful racist bullying of Big Brother's Shilpa Shetty" and criticised Channel 4 management for maintaining that there wasn't a racial element to the bullying.[77] The British tabloids mostly concentrated on the comments made by Goody, rather than those made by Jack, Danielle and Jo towards Shilpa, as well as the bullying from them. For instance, when Jade and Shilpa were arguing over Oxo cubes, Shilpa pleaded with Jo for assistance by saying “Jo, I mean, are you going to say something here what is happening here?” to which Jo responded by bursting out laughing into Shilpa's face. Jermaine later said "when all this was going on I saw Danielle and Jo laughing and then branded them as “the allies”."

This controversy has generated over 300 newspaper articles in Britain, 1,200 in English language newspapers around the globe, 3,900 foreign language news articles, and 22,000 blog postings on the internet.[78]

Vanni Treves, Channel 4's former chairman, urged the station to cancel the show.[79]Yet the chances of this are unlikely as Big Brother is Channel 4's biggest money-spinner, accounting for around seven per cent of its total £800 million advertising income.[79]

Political reaction

Leicester East MP Keith Vaz has tabled an Early Day Motion with parliament addressing this issue,[80] while Chancellor of the Exchequer Gordon Brown has condemned the attacks.[1] Tony Blair refused to comment on the issue as he has not been watching the show, although he did condemn racism in all its forms. The government of India has stated that it will take "action as required".[81]

London mayor Ken Livingstone weighed in on the controversy by stating "The racism towards Shilpa Shetty on Celebrity Big Brother is completely unacceptable." He went on to accuse the producers of the program of selectively editing the show "to broadcast participants' racist comments".[82]

In an interview with Commission for Equality and Human Rights chairman Trevor Phillips, broadcast on BBC One on the 21st of January, Channel 4 chairman Luke Johnson was held accountable for what Phillips termed as 'failing to deal properly with the crisis'. Phillips has suggested Johnson should "make clear that they got it wrong" and admit that "they intervened too little too late". He also suggested that Channel 4 should not profit from the series, giving all of the money to charity. If this fails to happen it has been suggested, by Phillips, that further action could be taken by the culture secretary and Johnson's job could be under threat.[83]

Reaction in India

In response to the alleged racism being directed at actress Shetty in the Big Brother House, protesters took to the streets in India and burned effigies of the show's organisers. The Indian Government also plans to raise the issue with the British Government.[84] India Tourism Office has extended an "invitation" to Jade Goody, to visit India and experience its "healing nature."[85]

Police investigation

According to the BBC Shetty confided in fellow housemate Cleo Rocos that she feared the arguments between Goody, O'Meara, Lloyd and herself was the result of her race. After being told by Cleo that this was unlikely, Shilpa retorted by saying "It is, I'm telling you". Shilpa did not lodge an official complaint of racist behaviour to Big Brother.[65] Yet Shetty's admission has forced police to investigate whether or not to classify her treatment as 'racial hatred' under Part III of the Public Order Act 1986.

Hertfordshire police said in a statement that it was

"Investigating allegations of racist behaviour in the Big Brother house and will be conducting enquiries, including a review of the tapes. We will continue to liaise with Ofcom and with Endemol, whom we have strongly encouraged to ensure that any form of behaviour that could raise similar concerns, does not occur. We will continue to closely monitor the situation over the next few days. Hertfordshire Constabulary will not tolerate racism in any form and is taking these allegations seriously. The constabulary has experience of investigating and resolving incidents in the Big Brother house in past seasons."[86]

Shetty later withdrew her claims of racism, stating she did not think Jade was being racist during their argument.[87] However, Shetty is unaware of all the alleged insults levelled against her, often done behind her back.

On 18 January, The Carphone Warehouse suspended its sponsorship of Celebrity Big Brother with immediate effect over the alleged racism. This does not however, entitle the Carphone Warehouse to recoup prepaid sponsorship monies, therefore causing minimal financial damage to Channel 4 [88][89] The company's chief executive, Charles Dunstone, said in a statement:

"Our concern has rapidly mounted about the broadcast behaviour of individuals within the Big Brother house.

We are totally against all forms of racism and bullying and indeed this behaviour is entirely at odds with the brand values of the Carphone Warehouse. As a result we feel that as long as this continues we are unable to associate our brand with the programme.

We had already made it clear to Channel 4 that were this to continue, we would have to consider our position. Nothing we saw last night gave us any comfort.

Accordingly we have instructed Channel 4 to remove our sponsorship name and branding with immediate effect."[90]

Fragrance chain The Perfume Shop announced they are to withdraw Jade Goody's brand of perfume, Shh..., from their stores.[91] Pharmacy chain Boots and Debenhams department stores followed suit and also pulled the perfume from their shelves.[92][93]

Living TV cancelled its six-figure contract with Jade Goody, though it didn't specifically cite Jade's behavior as a cause.

Rocawear cancelled its contract with Danielle Lloyd to be a spokemodel for the brand. Company director Steve Crayson is quoted as saying:

"As a leading global fashion brand, we condemn any form of intolerance and/or racism. "We don't believe Danielle to be racist, but cannot ignore the comments made by her while on Channel 4."[94]

Motorcycle insurance firm Bennetts terminated its six-figure agreement with Danielle Lloyd to be the spokes model for their company. A firm spokesperson is quoted as saying:

"Bennetts is strongly opposed to any form of racism and bullying." ... "In light of the accusations which have been made against Miss Lloyd, it has taken the decision to terminate its arrangements with her."

Hertsmere Borough Council, the owners of Big Brother's studios in Elstree have threatened to refuse permission to film.[95]

Other sponsors of the show, Beauty-boxes.com, Zamya aromatherapy products, United Biscuits and Cobra Beer withdrew sponsorship from the programme.[7][79]and deals with a number of advertisers, including Cow & Gate, the baby food manufacturer, and moneysupermarket.com were cancelled.Cite error: A <ref> tag is missing the closing </ref> (see the help page).

Big Brother intervenes in the racism controversy

A Channel 4 spokeswoman admitted Big Brother had intervened in the latest row - but only to make contestants "realise that what they have said has been misconstrued in the house". The idea, she said, was to allow the housemates "to explain themselves" to their fellow contestants.[96]This was followed by a series of apologies by the housemates to Shilpa and a declaration by her that she did not believe Jade was racist. Also Jade said inside the house before she left: "I know why there's no noise." When Shilpa asked "Why?" Jade replied: "I know, but I can't tell you.[7] In an interview with the Daily Star, Jade admitted that, during her final hours in the Channel 4 house, Big Brother had revealed that her abuse of Shilpa had ruined her own “girl-next-door” image.[97]

Viewership

Celebrity Big Brother's launch show (aired on 2007-01-03) averaged 7.1 million viewers,[98] and ratings fell to 3.9 million by 2007-01-07.[99] Ratings quickly rose as media coverage reported alleged racism towards Shilpa Shetty from fellow female contestants; the episode that aired on 2007-01-16 saw a ratings boost with the show sharing 18% of the available audience and ratings of 4.5 million viewers,[100] as the episode aired on the 2007-01-17 is predicted to be Celebrity Big Brother's top ratings grabber. The episode the following night also rose in ratings, as 5.2 million people viewed the episode. The ratings once again rose on the Eviction night to an average of 7.8 million viewers[101] and a peak of 8.8 million viewers, which were the highest viewing figures in Celebrity Big Brother's history[102] and second for any Big Brother after the Big Brother 3 finale, which landed a record 10 million viewers.

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