From single malt to blended whiskey, Suntory is serving all to get India high. Will it succeed?

“Oaksmith was very well received when launched in 2019-2020. The new blended whiskey by the Japanese makers was getting noticed and picked by consumers frequently enough… Things have slowed down since then,” says Vikram Jagdish, a Bengaluru-based alcobev retailer about Suntory Global, the Japanese alcobev manufacturer. Known for brands like Jim Beam, Laphroaig, Bowmore, Yamazaki, Hibiki, Toki, and Roku, Suntory Global has been present in India