Industry
INDUSTRY
We provide useful information to agencies, members, policy stakeholders and anyone interested in the industry. Whether you are looking for industry market trends, current industry initiatives, information on self-regulation or some useful industry links, you can find it all here.
Advertising Europe
Advertising Europe’ brings together experts, EU bubble actors and EACA members for 30-minute conversations on topics which define the industry. Not your usual talks!
Diversity, Equity and Inclusion
EACA has its own high-level Diversity, Equity & Inclusion Task Force, comprising National Associations and Corporate Members from across Europe.
EACA Chats
Bringing together both the Exclusive Speaker Sessions and the Community Chats, EACA Chats is an umbrella term for inspiring presentations delivered by industry experts.
Education
EACA is committed to training the advertising professionals of the future, whether they have just finished their studies or they have been in the industry for a while.
Media Auditing
The Media Auditing Task Force works to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing.
Media Quality
Media quality is an ever-expanding topic that pertains to brand safety, brand suitability, viewability, user experience and advertising fraud, across established and new channels.
Pitching
Pitching is one of the advertising’s main pillars, however it often costs communications agencies their employees’ mental health. EACA is a strong advocate of clear agency selection principles.
Self-Regulation
Self-regulation in the advertising sector is the recognition that the advertising industry (advertisers, agencies and the media) complies with a set of ethical rules.
Sustainability
Sustainability is high up on almost everyone’s agenda this year, with more and more clients becoming aware of the importance of sustainability in their list of values.
Talent
In the advertising sphere, talent features on every ‘most wanted’ poster. EACA is working towards filling the gap between the younger and more experienced generations.
VoxComm
VoxComm is the new global voice for agencies, championing the value that agencies bring to their clients as turbo boosters for growth.
Young Board
Young Board is an initiative designed to amplify the voices and talents of emerging professionals in the advertising industry.
If you have any questions, comments or suggestions for other areas you would like us to cover, do not hesitate to reach out to tamara.daltroff@eaca.eu.