Miguel Neves

#SmartRetention for #SmartEvents with #SmartAI #EventProfs do you want to turn first-time attendees into lifelong participants? Here’s how #SmartAI can help: 🔗 Personalised Recommendations #SmartAI creates personalised copilots for each attendee, offering tailored recommendations based on individual interests. 💬 Build Trust and Loyalty Personalised interactions build trust and loyalty, ensuring attendees feel valued and are likely to return for future events. 🌟 Unique Experiences Every attendee has a unique and engaging experience, increasing their satisfaction and retention. What methods do you use to retain attendees year after year? Share your experiences! For more insights, check out our latest article. #EventRetention #Personalisation #AI #SmartHive

Sharing this from Julius Solaris's latest newsletter. The larger the event, the truer and more important these words are. "Events done by marketers need more hospitality and operational excellence. Events done by pure event ops need more creativity and message. ​ The dialogue between these two actors in the same play must be more assertive. ​ Marketers need to recognize the importance of operations. Not everyone can run events. ​ Planners need to embrace the power of purpose, messaging, and creativity."

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Why are we talking to event marketers and running a summer tour? Easy. Tradeshows and events are evolving, and event marketers need somewhere to engage, learn, discuss and share experience. We want to host the conversation and deliver value across the board. What are event marketers wanting more of? Worried about? Problems solving for? Pushing to accomplish? ✅ Peer to peer interaction ✅ Mentorship ✅ Professional development and leadership ✅ Driving business initiatives through the event program ✅ ai application ✅ Tradeshow and event strategy ✅ Measurement of ROI and objectives ✅ Creatively managing budgets; doing more with less ✅ Events integrated into campaigns ✅ Sustainable practices ✅ DEI thoughtfulness and implementation ✅ Thinking outside the box ✅ Strategic vs Planning ✅ How to combat rising costs We have some incredible guests lined up: Gerilynn Marburger, Morgan Perry Wood, Kassidy G., Rachel Russell, Carrie Davenport CMP-Fellow ,CEM,CSEP, Mollie Stahl If the above list are on your mind. Join us. Register in the comments for our live shows and come engage.

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Would you dedicate 2 days to secure the future of your Event Business? … In my 35 years in the Events Industry, one thing has become clear. If all you do is focus on the business day to day, then someone's going to come up with something new, an innovative approach or fresh product to disrupt your growth plans. It's a daily occurrence in our industry. Even some of the most prominent and successful event companies have experienced this, and maybe you have too. It's essential to grow, but it's equally vital to foresee what's on the horizon. In our 2-Day Review, we'll guide you through a step by step system tailored for growth for your event business in uncertain times. We can even show you how to Exit your business if that is something you want to do. When faced with seemingly insurmountable challenges, you'll learn to innovate and adapt. Don't you want to end each event day feeling exhilarated, knowing that you've triumphed? That's the opportunity that lies ahead for us in the event industry in 2024. If you are interested in learning more about our 2-Day Review, please reach out to us or engage with this post.

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Most event marketing copy that does not convert, has these common traits: ❌ It’s cluttered ❌ Built upon everyone’s opinion on how to *position* the event ❌ Targeting a broad audience with generic messaging And hence, the copy doesn’t truly speak to anyone Visitors are left scratching their heads, thinking: What’s in it for me? Because diluting the message = diluting their interest Now, BEFORE you start writing your next event copy, pause and ask these 4 questions: 👉 How many audience segments are there? You need to be crystal clear with who you’re really talking to. One size does NOT fit all in event marketing. 👉 Is it possible to predict the level of interest for each segment? Gauge interest and tailor your approach. Or be proactive and ASK your audience 'WHY' they are going to your event and use that info for designing and promoting your event. Focus on what matters most to THEIR world, not yours. 👉 How easy is it for specific segments to identify with your event? If they can’t see themselves at your event from the get-go, you’ve already lost them. Make it relatable. 👉 How closely do they relate to your event’s brand? Alignment with your brand’s ethos can turn even little interest into enthusiasm. Show them that their values are your values. I’ve discussed all of this in detail with Kathryn Frankson in our Sevinar - “7 ways to elevate your event through design and copy” #eventmarketing #eventprofs #7minwebinarSevinar

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Exciting news and an example of tech development I would like to share! Our direct customer is the event organiser, but the end-user of the platform is a visitor and an exhibitor and we need to make sure they are happy. Our partnership with IMEX has allowed us to improve our platform and further enhance the buyer experience for visitors and exhibitors. Thanks to Mahoganey Jones, CMP, DES, HMCC 😍 for sharing your feedback with me at IMEX Las Vegas. We listened, discussed with the IMEX team, and developed a new feature following Mahoganey's suggestion we hope will make every future event even more successful. We're proud to introduce the "See My Schedule"—a new feature that enhances scheduling flexibility for buyers. 💥 What’s New? With our "See My Schedule" feature, buyers can now view, modify, and confirm meetings directly within the scheduling interface. No need to switch screens, even when adjusting already booked sessions/meetings! 💥 For Teams: Exhibitors with team members can enjoy shared schedule visibility, simplifying coordination. 💥 Benefits / Why you'll love it: This is designed to optimise time management and streamline connections at events. Our intuitive interface includes a date selector, team member filter, and a calendar view of schedules. This is my favourite part of running the business - delivering something useful and helpful for our end-users. We carefully listen to feedback and react as soon as possible to make every new edition of a show we work with better. Thank you to all our partners for helping us achieve this goal! Read about latest updates for IMEX here https://lnkd.in/ekdtwUiU #eventprofs #eventtech

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🚀 Kickstart Your Week with Our Exclusive 'State of the Industry' Online Morning Webinars for Professional Speakers! 🚀 🗓️ Supercharge your mornings: Dive into 3 power-packed 60-minute webinars designed just for professional speakers. We've tailored this series to fit your busy schedule so you can boost your speaking business over your morning coffee! 🎤 Join me and a panel of top industry pros for a series of engaging sessions where we’ll discuss the latest trends and provide actionable insights to elevate your professional speaking game. 🌟 This isn’t just any webinar - it’s your VIP access to the future of the Speaking Industry, led by a business coach with over 30 years of experience in helping speakers reach the $1M revenue mark. ✨ New insights await, even if you've joined us before! 📆 Day 1: INDUSTRY PERSPECTIVE Monday, 22nd July | 8:00 – 9:00 AM Insights from Corporate Events industry experts. 📆 Day 2: BUREAUS PERSPECTIVE Tuesday, 23rd July | 8:00 – 9:00 AM Learn what leading Speaker Bureaus seek from Professional Speakers. 📆 Day 3: SPEAKERS PERSPECTIVE Wednesday, 24th July | 8:00 – 9:00 AM Hear directly from successful Professional Speakers. Register now to transform your professional journey:

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"A broken hearing loop is as good as no hearing loop." If you are looking for a newsletter to keep (or get) you up to date on creating accessible events have a look at The Accessible Link newsletter by Christiane Link

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I know many great leaders who are not very active on LinkedIn. I also know many who are NOT contributing to their companies or societies as much as they claim or share on LinkedIn. I know that self-promoting is important in business life. But isn't it overrated? What about those silent, dedicated, and "maybe too shy to share" ones? If you are not loud on social media, does it mean that you are not seen? What do you think? Martin Gutmann's TED Talks speech titled "Are we celebrating the wrong leaders?" deserves your 16 min. https://lnkd.in/ecgzcdyr

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#SmartRetention for #SmartEvents #EventProfs do you want to to turn first-time attendees into lifelong participants? Here’s how #SmartVideo can help: 📹 Engaging Content Transform event footage into interactive and engaging videos, ensuring attendees have a memorable experience. 🔁 Personalised Experiences AI-driven insights allow for a high degree of personalisation, making each attendee's experience unique and memorable. 🌟 Continuous Engagement Keep attendees engaged long after the event with on-demand, interactive video content tailored to their interests. What methods do you use to retain attendees year after year? Share your experiences! For more details, check out our latest article. Link in the comments bellow. #EventRetention #Personalisation #SmartHive

📢 DELEGATE DISPATCHES #2 - In conjunction with Custard, we're back with our latest research, this time the subject is all about Offers! 🔗 Take part here: https://lnkd.in/eP4xJSKf ------------------ ▶️ Event buyers - do you get too many offers or just enough, are they good enough? Are they important in your decision making? When searching for the perfect host for your event, you can quickly become inundated with the latest promotional offers and incentives from venues keen to secure your business. Throw offers and incentives into the picture and there are even more factors to influence the decision. But what do you really consider to be an “offer” or an “incentive” in today’s market, and are buyers like yourself really getting value from them? Throw offers and incentives into the picture and there are even more factors to influence the decision. But what do you really consider to be an “offer” or an “incentive” in today’s market, and are buyers like yourself really getting value from them? ▶️ Venues & Hotels - are your promotional offers really hitting the mark? Do they help you hit the targets you need? In today's ever-competitive market venues have to be more creative with their offers and incentives to stand out to event buyers. But how? What do buyers want and how are venues hitting their sweet spot to get a deal over the line? When searching for the perfect host for your event, you can quickly become inundated with the latest promotional offers and incentives from venues keen to secure your business. 🔗 Take part here: https://lnkd.in/eP4xJSKf ------------------ As a thank you for your time, you’ll be entered into a prize draw to be in with a chance to win a year’s Premium Superstar Membership The Delegate Wranglers® (Don’t worry even if you’re already one of our Premium Superstar Members, we’ll be sure to add a further 12 months to your membership!) Once we’ve crunched the numbers and analysed the data we’ll be sure to share the results with you, which will paint a picture of what really is a deal and what isn’t. 🔗 Take part here: https://lnkd.in/eP4xJSKf 📅 The survey will close at 5pm on 31 May. Please don’t be shy and feel free to share the survey link with your network

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Have you ever used a Color Contrast Checker when creating your presentations or digital content? If you have not, Please RETHINK and USE IT! I learned my lesson when I was on stage, looking at the confidence monitor, and I COULD NOT READ the text on the beautiful graphic slides I had created to help prompt my next point. In Digital Content, I'm staring at a monitor for 14+ hours a day, from my large monitor, laptop, and tablet screens to my little mobile devices. My eyes are exhausted from all the screen time and have trouble visually seeing the details on screens when AODA and WCAG have not been considered when designing the content. My eyes are not what they used to be, but more importantly, this free tool allows you to rethink the design and colour choices to make content more accessible for those who may have visual accessibility needs, and give you suggestions that can still stay within your colour themes. Here's a link to a quick and free tool to help check the quality of the text to background combination: https://lnkd.in/gj7JYgjq Leverage this if you do a lot of digital content, website design, or a speaker who creates presentations where you want you and your audience to read the message. #Tips #presentation #visualimpact #accessibility #colourcontrast

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🔱 Did you know that 80% of event attendees forget the details of an event within 2 weeks? (Source: Eventbrite) 🔱 ❗ Is it possible to create events that truly leave a lasting impression on attendees? Opinion: As event planners, We believe that creating memorable events requires a deep understanding of the audience and a focus on delivering exceptional experiences. It's not just about the logistics, but about crafting a narrative that resonates with attendees. By incorporating engaging content, interactive activities, and meaningful connections, we can increase the chances of our events being remembered long after they're over. What others think: Many event professionals agree that creating memorable events is crucial, but it can be challenging to achieve. Some suggest that using innovative technologies, such as virtual and augmented reality, can help enhance the experience. Others emphasize the importance of follow-up communications and post-event evaluations to reinforce the key takeaways. Let's continue the conversation! Share your thoughts on how to create unforgettable events that leave a lasting impact. What strategies have you found to be most effective? Let's connect and discuss how INEN LIMITED can help you plan your next successful event! #eventplanning #memorableevents #eventexperience #eventmarketing #inenlimited #20daylinkedinchallengewithhaoma #knowledge #eventsindustry #meetingprofs #eventprofs

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🌟 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝗮𝗻𝘀𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀 𝗼𝘃𝗲𝗿 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿?🌟 I've bundled years of event planning expertise and hundreds (if not thousands) of attendee questions into an Event Attendee FAQ template. It’s designed to save you time and boost attendee satisfaction! Here's how it simplifies your life: ✔️ 𝗗𝗶𝗿𝗲𝗰𝘁 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗙𝗔𝗤 𝗽𝗮𝗴𝗲 for quick answers. ✔️ 𝗘𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀𝗹𝘆 𝗰𝗼𝗽𝘆-𝗽𝗮𝘀𝘁𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀 for consistent communication. ✔️ 𝗘𝗾𝘂𝗶𝗽 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘄𝗶𝘁𝗵 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 to maintain a unified voice. ✔️𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗮𝗻 𝗔𝗜 𝗰𝗵𝗮𝘁𝗯𝗼𝘁 𝗼𝗻 𝘆���𝘂𝗿 𝘀𝗶𝘁𝗲 on your site to automate responses and improve attendee interaction. Even though the answers to most commonly asked questions have been outlined in multiple places throughout your site Creating a comprehensive FAQ page is crucial! This guide isn’t just a time-saver—it’s a game-changer, ensuring you stay focused on creating unforgettable events rather than fielding repeat questions! ⬇️ 𝗙𝗥𝗘𝗘 𝗗𝗢𝗪𝗡𝗟𝗢𝗔𝗗 𝗟𝗜𝗡𝗞 𝗜𝗡 𝗖𝗢𝗠𝗠𝗘𝗡𝗧𝗦! #bebrightevents #eventplanning #eventplanner #eventFAQ #eventcoordinator #eventprofs #experiencecreator #conferencecoordinator #eventexpert #meetingorganizer #retreatcoordinator #mastermindweekend #inpersonevents #liveevents #virtualevents #eventstrategist

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#SmartAquisition for #SmartEvents #EventProfs do you want to attract the right attendees effortlessly? Here’s how #SmartAI can make it happen: 📊 Data-Driven Predictions #SmartAI analyses data from past events to tailor content and experiences, predicting what your attendees want before they arrive. 🤖 Real-Time Support Support chatbots provide real-time assistance, ensuring every attendee feels valued and informed, increasing the likelihood of attendance. 🎯 Personalised Experience Tailoring experiences based on individual preferences attracts more attendees and ensures they have a memorable event. What strategies do you use to attract new attendees? Let’s discuss! For more insights, check out our latest article. #EventMarketing #AI #CustomerAcquisition #SmartHive

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Are you an Ops Change Maker? Would you like to be? Join me at One Change Action to roadmap the changes you can make now! This is a special closed-door session away from the show floor on Wednesday 19th June at 2pm. See you there? Register your interest - https://lnkd.in/eecgW82w #EventProfs #opsProfs #OneChangeAction

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#SmartAquisition for #SmartEvents with #SmartAI #EventProfs do you want to attract the right attendees effortlessly? Here’s how #SmartAI can make it happen: 📊 Data-Driven Predictions #SmartAI analyses data from past events to tailor content and experiences, predicting what your attendees want before they arrive. 🤖 Real-Time Support Support chatbots provide real-time assistance, ensuring every attendee feels valued and informed, increasing the likelihood of attendance. 🎯 Personalised Experience Tailoring experiences based on individual preferences attracts more attendees and ensures they have a memorable event. What strategies do you use to attract new attendees? Let’s discuss! For more insights, check out our latest article. #EventMarketing #AI #CustomerAcquisition #SmartHive

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After making one change a month for over 4 years now, I am a huge advocate for creating a mechanism of change... meaningful change, accountable change, the kind of change that minimises unintended consequences. This session is free for all to attend and I'll be talking to 3 people who have created change through their businesses, technology and innovation. Come join us and hear about how they've approached that and how you can too! The Ops Nest

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