Sostrene Grene

Are Anna and Clara into football? ⚽ For many, football is synonymous with community. And community is the focal point of the staff social club at Søstrene Grene, which has organised a manager tournament for all Sisters in relation to the European Men's Football Championship this summer. 🏆 "Football always creates a good atmosphere, and we have many competitive Sisters, so it was obvious to us that we had to organise a tournament where we could compete against each other across the organisation. In the staff social club, we had several prizes at stake - also for the best team name. It has truly paid off! Our Sisters have been very engaged in the competition and it has been a great icebreaker in the queue for the coffee machine, where people have chatted across departments and creative team names have been great entertainment. It's been fun to be part of such a community," says Sibel Saricam, GDPR Compliance Specialist and board member of the staff social club. So, are Anna and Clara into football? Maybe they are. Maybe they aren't. 🤔 Our Sisters on the other hand? They've really caught football fever! ⚽

🙌 Milestone: 300 Søstrene Grene stores! 🙌 Today, we opened a new, beautiful and very special store – our store number 300! The store opened in wonderful Vannes in France, where the long queue of happy customers was met with music and ‘hygge’ 🥰 “Reaching 300 stores is definitely a huge milestone for us and one that we have been looking forward to for a while. This would not be possible without the dedicated Sisters across functions who work very hard to make our expansion possible and ensure that we continue to appeal to both landlords, but most importantly, to our customers across Europe. We are more ambitious than ever and now targeting 500+ stores in Europe,” says our Chief Real Estate Officer, Bjørn Bach Eriksen. And our Chief Retail Officer Vickie Jensen continues: “Every Søstrene Grene store is special, and we are quite delighted to be able to celebrate 300 special stores today. We celebrated this special milestone by handing out lollipops to our customers in all 300 stores, creating a sweet add-on to the store experience. It is indeed a joy to witness the expansion of our concept and unique store experience to even more happy customers.” Congratulations to all the skilled Sisters who have made this opening possible and to our French partner Maximilien de Lussac on opening the store number 300 👏🤎

✨ From one store in Aarhus to 300 stores across Europe ✨ Once upon a time, there was a family-owned business which opened a little store in Denmark’s second-largest city, Aarhus. Back then, no one knew about Anna and Clara or their wonderful world. In fact, it was quite difficult to even reach the store having to go through a corridor and up 13 steps. For a long time, there were only a few Søstrene Grene stores in Denmark, until a store opened under the far northern skies in Iceland, then Norway and the rest, as they say, is history...   In a few days, we will open our 300th store on the Westcoast of France in Vannes 🙌 We are present in 16 countries and operate online stores in 14 markets. And we aim to become even bigger. We believe that the wonderful world of Anna and Clara and the joy and ‘hygge’ that our stores spread is just the right foundation for our expansion 🤎 Thank you to all our talented Sisters across Europe, all our valuable partners, and to our delightful customers for making this milestone possible and for working for a happily ever after 👏

📢 Projektledere – se her 👇 Du kender det godt, ik? Det er sommer, du er afslappet, tankerne får frit spil... Måske hverdagen er oppe til overvejelse. Måske jobsituationen er oppe til overvejelse. Måske et job i Søstrene Grene bør være oppe til overvejelse? Kort efter sommerferien, slår vi I Søstrene Grene en stilling op som projektleder. Vi ved allerede nu, at vi kommer til at lede efter den erfarne projektleder med indsigt i retail og supply chain, der brænder for strategiske projekter med bred organisatorisk involvering. Projekterne spænder bredt, men ligger indenfor strategi- og forretningsudviklende projekter, f.eks. vores SAP S/4 HANA program. Ved du allerede nu, at det er en stilling, du gerne vil høre mere om, så er du velkommen til at kontakte PMO Manager, Morten Kjaer på tlf. 21943870 eller Morten.Kjaer@sostrenegrene.com ☀ Og ellers – stay tuned for opslaget kommer i starten af August☀

🙌 Signed, sealed, approved 🙌 Our targets for reducing our climate footprint towards 2030 have been approved by the Science Based Targets initiative! We are over the moon – but you might be wondering what this means..? 🤔 ✔ The Science Based Targets initiative controls companies’ CO2 reduction targets - and that these are scientifically assessed - and continually tracks the companies’ progress towards achieving the targets on schedule ✔ This basically means that the Science Based Targets initiative validates that we have the right foundation to reach the targets we have set to reduce our climate emissions by 2030   So… what are our targets? 🙋♀️ We set the target to reduce our emissions in scope 1 & 2 by 50.4% by 2030 (own direct and indirect emissions e.g. company cars and energy and heat consumption) and scope 3 emissions by 58.1% (emissions related to the production, transportation and sale of our products). “The approval of our near-term targets is a significant milestone for Søstrene Grene. As a company, we bear a great responsibility to reduce emissions from our activities and contribute to the goals of the Paris Agreement. The fact that our ambitious targets have now been approved by SBTi is a strong recognition that we are on the right track,” says our co-owner and CEO Mikkel Vaupell Grene, and Liv Vestergaard, Head of Sustainability, adds: “This year we are presenting our fourth climate account and have mapped our emissions across all three scopes back to the base year 2018. Each year, we gain better insights into our emissions and how we can influence them. We are very pleased with SBTi’s approval of our climate goals. We wanted our objectives to be scientifically based and grounded in calculations according to the GHG Protocol, which is the leading international standard and the same standard SBTi uses for CO2 calculations.” You can read more about our SBTi approved near-term science-based emissions reduction targets here: https://lnkd.in/d6-Ef-3J

  🎊 Spreading hygge across Europe 🎊    Friday, 28 June, we can celebrate opening 28 new stores in different European cities in just six months! This includes stores in Germany, England, France, The Netherlands, Scotland, Belgium, Denmark and Norway 👀   Opening this many new stores wouldn’t be possible without the hard work and dedicated efforts of talented Sisters across functions, departments, and countries.     A heartfelt congratulations to all our partners and involved Sisters on this impressive achievement! 👏   However… the excitement doesn’t stop at 28 new stores – throughout the rest of the year, many more new stores will see the light of day.     Perhaps you’ll be able to visit a new Søstrene Grene store wherever your summer holidays take you ✨☀🌻 Next up on Friday: Glasgow! 🤍💙

🔍 Peek inside our e-com machine: Strengthening partnerships with external brands 🤝 Yesterday, our e-com warehouse buzzed with excitement as business partners from the external brands on our webshop were gathered for an exclusive guided tour across our 8.000 sqm e-com warehouse. 🚀 With the purpose of ensuring transparency and strengthening the relationships, our business partners were also introduced to Søstrene Grene’s e-com history and the vision behind the external brands concept. Concept Responsible Anne-Mette Nissen says: “It was a really great day! Everyone was curious to know more about our business and e-com operations, so I’m pleased with the result. Even though some brands have been with us since day one, this was the first time we met in person and not just online. Besides strengthening our business relations, our personal relations have also been strengthened greatly and we are ready to continue shaping Søstrene Grene’s brand history,” Anne-Mette says. 💪 📸 Check out images from the day attached!   #partnerships #strengtheningrelations #ecom #sostrenegrene

🤡 What is the one thing that a clown needs? 🤡 A red nose of course! Did you know that you can get yours and at the same time support Danske Hospitalsklovne? ❤ This year’s summer party and teambuilding event at Søstrene Grene was circus themed and we all tried different classical circus activities – including acting as a clown. For this we needed red noses for all Sisters. 🥳 The clever Sisters in our People and Culture Department Katrine Thorup Mortensen and Tine Jessen had the bright idea to supply the whole party with red noses of which the proceeds in full go to Danske Hospitalsklovne and their important work that makes a difference for many children and their families across Denmark. So, if you need an abundance of red noses for a party, an event or to brighten up a regular Tuesday, now you know where to get them. 🥰

🤩 A New Sisters Day in the life of Daniel 🤩   Welcoming new Sisters is more than making sure that they know where the coffee machine is ☕ While that is definitely important, as part of their onboarding programme, all new Sisters also experience the different aspects of our organisation during what we call New Sisters Day. This includes an introduction to Søstrene Grene by creative director and co-owner, Cresten Grene, as well as a tour of an Aarhus store by a store designer, and last but not least, introductions of the different HQ departments by the corresponding C-level Sisters. Here, our IT and NAV Specialist and Sister, Daniel, talks about his experience with New Sisters Day 👇

🎉 6 awards at the Danish Digital Awards! 🎉   After last night’s Danish Digital Award, we can now celebrate taking home gold, silver and bronze across six categories – a record for Søstrene Grene! ✨   🥇 Gold: “Best in Digital Marketing” 🥈 Silver: “Best in E-Commerce” 🥉 Bronze: “Best Website” 🥉 Bronze: “Best in System Design” 🥉 Bronze: “Best Personalised Marketing” 🥉 Bronze: “Best Use of AI”   Rasmus Skjøtt, Chief Digital Officer, says:   “Across all categories, we were up against a strong field of the very best e-commerce companies in Denmark, so these awards are a true testament to the fact that we’ve secured a spot in the digital major league. 💪   With such a strong line up of digital advertisers and agencies, it’s almost like we need to pinch ourselves after this result. Personally, I’m incredibly humble and grateful for the massive team effort all our colleagues across teams and departments have put in over the last few years to create Experiences Like No Other. Without you all and our talented partners – Vertica, IMPACT Commerce, Relewise, Meta, and Churney – this wouldn’t have been possible. Working with such skilled and dedicated Sisters every single day is an absolute pleasure.” 🙌   Thank you to Dansk Markedsføring (Danish Marketing Association) Markedsføring and congratulations to all nominees! 🤩