Off The Pitch

⚽️ Morning Snapshot 👔 Real Madrid C.F. have appointed Alex Wicks as the CEO of the new Santiago Bernabeu Stadium. 🤝 Inter Miami CF have named AUDI AG as the club’s official premium automotive partner. 🤝 Asociación del Fútbol Argentino (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific region (APAC) for two years. 🤝 Uber has divided its latest European football sponsorship deals. Uber Eats will sponsor LALIGA, while the ride-hailing app business will sponsor Como 1907 through a shirt deal. 🤝 SSC Napoli have announced Enel Group as their new global energy partner. 🤝 SV Werder Bremen GmbH & Co KG aA have extended the contract with their main- and jersey sponsor, Matthäi Bauunternehmen GmbH & Co. KG, until 2029. 🤝 Sunderland AFC have announced Seriös Group as their official data partner and new sleeve sponsor in a multi-year agreement. 🤝 Norwich City Football Club have renewed their partnership with Yellow Brick Mortgages Ltd ahead of the 2024/25 season. 🤝 Club Deportivo Leganés have signed a sponsorship agreement with Ontime Logística Integral, making the company the club's main sponsor for the next two seasons. 🤝 U.C. Sampdoria have renewed the partnership with their main sponsor, Banca Ifis. 🤝 Blackburn Rovers Football Club have extended their partnership with BARCODE LOGISTICS GROUP LTD ahead of the 2024/25 season. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️ Morning Snapshot 👔 Norwich City Football Club have appointed Dean Rastrick as the club’s new head of football development. 👔 Real Club Deportivo de La Coruña SAD will appoint Juan Carlos Escotet Rodríguez as president and add Massimo Adalberto Benassi, Marta Fernández Currás, and Benito Couceiro to the board of directors. 🤝 FC Internazionale Milano have named Qatar Airways as their new official training kit partner. 🤝 Manchester City Football Club have secured a new multi-year partnership with the Italian fashion brand, C.P. Company. 🤝 Luton Town Football Club have announced TUI as their new training wear sponsor. 🤝 Swansea City Football Club have revealed First Grade Projects as the club’s back-of-shorts partner for the 2024/25 season. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️ Morning Snapshot 👔 VfL Bochum 1848 GmbH & Co. KGaA have extended the contract with their managing director, Ilja Kaenzig, until 2029. 🤝 Chelsea Football Club have announced The Ascott Limited as their new official global hotels partner. 🤝 FC Internazionale Milano have renewed and expanded their partnership with BPER Banca, making them the club's training centre naming rights and training kit sleeve partner. 🤝 SSC Napoli and The Coca-Cola Company have entered into a new partnership for the 2024/2025 season, with Coca-Cola becoming the club's training kit partner. 🤝 Leeds United have confirmed the extension of their partnership with BOXT, who will become the official sleeve partner for the 2024/25 season. 🤝 Como 1907 and adidas have announced a multi-year partnership. 🤝 Racing Club Ferrol SAD and adidas have reached an agreement for Adidas to become the new technical sponsor of the club. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️ Morning Snapshot 👔 Newcastle United Football Club have named Paul Mitchell as their new sporting director. 👔 TSG Hoffenheim Fußball-Spielbetriebs GmbH have appointed Markus Schütz as the chairman of their management board. 👔 Borussia VfL 1900 Mönchengladbach GmbH and sports director Nils Schmadtke have mutually agreed to part ways. 👔 Kristian Baumgärtner is resigning as president of TSG Hoffenheim Fußball-Spielbetriebs GmbH due to health concerns. 🤝 Juventus Football Club and WTW have extended their partnership until 2029. 🤝 AS Monaco and APM Monaco have agreed to extend their collaboration for an additional two seasons. 🤝 Real Betis Balompié have secured a sponsorship deal with Trainline until 2026. 🤝 Hertha BSC GmbH & Co. KGaA have unveiled WTG as their new sleeve partner. 🤝 Udinese Calcio have introduced Banca 360 fvg as their new co-sponsor. 🤝 Watford Football Club have partnered with The University of Hertfordshire, which will feature on the sleeves of their official kit for the 2024/25 season, while ASUS will be displayed on the back of the club’s shorts. 🤝 RSC Anderlecht have signed a four-season partnership with Napoleon Sports & Casino, making them the club’s sleeve sponsor. 🤝 Millwall Football Club have announced MyGuava as their new front-of-shirt sponsor on a long-term deal. 🤝 C.A. Osasuna have entered into a sponsorship agreement with Toyota Tauro Motor and Lexus Pamplona for the next three seasons. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️ Morning Snapshot 👔 RB Leipzig have appointed Marcel Schäfer as their new managing director of sport. 👔 Tony Mamodaly, head of international operations at TSG Hoffenheim Fußball-Spielbetriebs GmbH, is leaving to join Right to Dream as Technical Director. 👔 Nicolai Kaas Nordstrøm has announced he will step down as manager of the women’s league in Denmark. 🤝 Manchester United have unveiled QUALCOMM TECHNOLOGIES INTERNATIONAL, LTD. as the club's new principal shirt partner for both the men's and women's teams. The announcement follows the launch of the new home kit for the 2024/25 season, which features the Snapdragon brand. 🤝 Chelsea Football Club have announced their principal partner BingX as the clubs new training wear sponsor for the next two seasons. 🤝 FC Barcelona and 1xBet have renewed their partnership for five more seasons, extending it until June 2029. 🤝 Tottenham Hotspur Football Club have formed partnerships with Citygreen Turf and BetMGM. 🤝 Newcastle United Football Club and LeoVegas Group have signed a new agreement to extend their partnership with sports betting brand, BetMGM. 🤝 FC Internazionale Milano have announced Betsson Sport as their new official main partner. 🤝 West Ham United FC have expanded their partnership with Intuit QuickBooks Training by Real World Training, who will become the club’s official sleeve partner. 🤝 Burnley Football Club have confirmed that 96.com will be the official front of shirt partner in a two-year deal. 🤝 Royale Union Saint-Gilloise SCRL have extended their partnership with Comarch, which will now be the main sponsor featured on the club's training kits for the 2024/2025 season. 🤝 Derby County Football Club have confirmed A & S ENTERPRISES (MECHANICAL SERVICES) LIMITED as the club's new training wear partner for the 2024/25 season. 🤝 Deportivo Alavés have announced DEXIN News Paper Co., ltd. as their main sponsor, with its logo to be displayed on the front of the shirt for the next two seasons. 🤝 SD Eibar have signed an agreement with Smartlog Group, making Smartlog the main sponsor of the club for the next three seasons. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️ Morning Snapshot 👔 Jovan Surbatovic, the general secretary of the Serbian Football Union, has announced he will leave his role following the national team's elimination from Euro 2024. 💰 Levante UD have approved a capital increase of up to 2.9 million euros. 🤝 Manchester City Football Club and WWE have launched an exclusive merchandise collaboration. 🤝 Juventus Football Club and Huware have launched a partnership to promote the co-creation and development of new technological solutions, aiming to accelerate digital innovation in sport. 🤝 Wolverhampton Wanderers have entered into a long-term partnership with SUDU, making the company the club's official technical kit partner. 🤝 FC Schalke 04 and AVG BV have extended their partnership until 2026. 🤝 Girona Futbol Club have renewed their agreement with pharmaceutical company HYLO until 2027. 🤝 Norwich City Football Club have revealed Blakely Clothing as the club’s new front-of-shirt sponsor for the 2024/25 season. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

Football clubs in Europe's 'big five' leagues have seen a significant increase in revenue since 2019, yet nearly all of it has been consumed by rising wage bills. This trend has left many clubs struggling with profitability despite their income growth. An analysis by Off The Pitch highlights the increasing importance of wage control, especially as private equity funds become more involved in the sport. 1: Why have football clubs struggled to maintain profitability despite increased revenues? Football clubs in Europe's top leagues have struggled with profitability primarily because wage bills have grown at a faster rate than income. Of the €2.508 billion revenue increase since 2019, €2.472 billion was spent on wages, leaving little room for other expenses and profits. 2: Which league has managed wage control the best, and how? Germany’s Bundesliga has shown the strongest wage control, consistently maintaining the lowest wages-to-income ratio among the 'big five' leagues. This success is attributed to stricter regulations on club ownership, which promote more sustainable financial practices. 3: How did the Covid-19 pandemic impact football club finances? The Covid-19 pandemic caused significant financial issues for football clubs, with revenues falling sharply. However, top players' wages continued to rise or were only deferred, not cut. This disparity further strained club finances, as seen in France’s Ligue 1, where revenues dropped dramatically but wages continued to increase, driven in part by Paris Saint-Germain's substantial payroll. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️ Morning Snapshot 👔 The president of Real Club Deportivo de La Coruña SAD, ALVARO GARCIA DIEGUEZ, has announced that he is leaving his role at the club. 🤝 Asociación del Fútbol Argentino (AFA) and adidas have extended their partnership until 2038. 🤝 Chelsea Football Club have renewed their partnership with FICO. 🤝 Juventus Football Club have renewed their partnership with Cygames for the eighth season. 🤝 Club Atlético de Madrid have extended their sponsorship agreement with Hyundai Motor Company (현대자동차) for one more season. 🤝 Cádiz Club de Fútbol SAD have announced Silbö Telecom as their new main sponsor. 🤝 Real Oviedo have announced the renewal of DIGI as their main sponsor for two more seasons. 🤝 Wolves have agreed a new multi-year partnership with LeoVegas Group, making the group’s sports betting brand, BetMGM UK, the club’s official European betting partner for the next two seasons. 🤝 Deportivo Alavés have renewed their sponsorship with HOTELES SILKEN for another season. 🤝 Real Racing Club have announced MGS Seguros as one of their new official sponsors for the next season. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️ Morning Snapshot 🤝 Liverpool Football Club have entered a global, multi-year partnership with Japan Airlines (JAL), making JAL the club’s official airline partner. 🤝 Olympique Lyonnais have renewed their partnership with MG Motor France for another three years. 🤝 Wolverhampton Wanderers have named Drayton Manor Resort as their official family partner for the 2024/25 season. 🤝 Swansea City Football Club have revealed Reviva Coffee as the club’s official training wear partner for the 2024/25 season. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

In the dynamic world of football, preparation for the new season often hinges on strategic maneuvering during transfer windows. For a top-tier Swedish club like Hammarby Fotboll AB, the timing of these windows presents unique challenges. Unlike most European leagues that conclude their seasons before the summer transfer window, the Swedish league is in full swing during this period. This creates a need for meticulous planning and adaptability. 1: Why does the timing of the Swedish mid-season transfer window create challenges for Hammarby IF? The mid-season transfer window in Sweden coincides with crucial league matches, unlike other European leagues where transfer activities primarily happen before the season starts. This timing requires clubs to navigate player movements without disrupting squad stability and performance. 2: How does Hammarby IF manage player movements during this challenging period? Hammarby's Technical Director, Adrian von Heijne, emphasizes the importance of rigorous planning and flexibility. The club categorises players into key, growth, future, and squad players to streamline recruitment and manage both current and future needs effectively. 3: What impact does the timing of the Swedish league have on European competitions? Swedish teams often face the challenge of playing crucial European matches after their domestic season has ended, affecting their form and fitness. This timing issue makes it difficult for Swedish clubs to perform consistently in Europe. #SportsBusiness #Football #SportsBiz #Finance #People #Data #Intelligence #TransferWindow