Carlsberg Group

We are excited to announce that Carlsberg Group and Britvic plc have reached agreement on the terms of a recommended offer to acquire Britvic.   You can read the full announcement and find out more here: https://lnkd.in/dHtS6_cZ

We're expanding our collaboration with foodpanda, Asia’s leading food and grocery delivery platform. The partnership will make Carlsberg Group's extensive variety of beverages more accessible to millions of consumers. "Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World,” says Raphael Zennou, Vice President of Quick Commerce at foodpanda. The partnership is another example of Accelerate SAIL strategy, which focuses on growth through digital transformation and e-commerce. "It is with great happiness I congratulate Jennifer Wang our Head of eCommerce in Asia, Arindam Varanasi and the teams across South East Asia, for taking a giant step forward into the future of retail and of how consumers interact with our brands,” says Russell Close, our Global eCommerce Director. Learn more: https://lnkd.in/dA7uNi4E #AccelerateSAIL #Ecommerce #foodpanda

Don't Drink & Fish! Carlsberg Sweden asks people to choose alcohol-free when fishing in a new campaign 🎣 Fishing is the largest leisure activity in Sweden, a country with one of the world's longest coastlines. But fishing under the influence can lead to accidents, so Carlsberg Sweden is encouraging their countrymen to choose alcohol-free when they hit the waters. Together with the Swedish lure master, Claes Claesson ("Svartzonker”), the team has developed a unique fishing lure designed as a drunk fisherman with a realistic staggering motion in the water. A DrunkenBait, simply put. "Can you hook a big pike with a drunk fisherman lure? We are convinced it's possible, but that is not why we created this lure. The real purpose of DrunkenBait is to serve as a warning symbol. As one of Sweden’s leading breweries, we must promote and contribute to responsible consumption," says Casper Danielsson, Director of Corporate Affairs at Carlsberg Sweden. The initiative is a collaboration with Sportfiskarna, Sveriges Sportfiske- och Fiskevårdsförbund (Sweden’s Sport Fishing and Fisheries Conservation Association), a non-profit organization that organizes more than 73,000 sport fishers. Learn more about our Responsible Drinking targets: https://lnkd.in/d-ZcRmJY #ResponsibleDrinking #AlcoholFree

Cutting corners to cut packaging waste. Quite literally 💁♀️   Sometimes it doesn't take a whole lot to make an impact, and if you're a large-scale producer of packaging, even seemingly small changes matter!   Carlsberg Poland is the most recent market to trial a new multipack format with round corners, developed together with DS Smith.   Initial testing shows that the rounded corner design reduces the empty space of the box by 4.2% and makes the box almost 17% lighter than one with 90 degree corners. This design shift could reduce the amount of cardboard needed by more than 300 tons a year once fully implemented!   Carlsberg Poland is currently trialing Round Wrap packaging for their Carlsberg, Garage, and Somersby beer product ranges.   Why be square 🎉🍻 Learn more about our targets #TowardsZERO Packaging Waste: https://lnkd.in/dsD76t8m #Packaging #Innovation

Cheers to these fellas that brewed our beer in 1889! 🍻 Thousand of souls have been brewing beer at Carlsberg since it all started back in 1847. Today, we are 30,000 people across more than 125 countries. This equals a lot of anecdotes, memories, heist stories and bar tales from the last 176 years! Now, we'd like to hear yours 👏 Have you worked at Carlsberg in Copenhagen? Share your story with us for a chance to be included in a new exhibition at Home of Carlsberg, featuring stories from the #PeopleofCarlsberg. Learn more, and submit: https://lnkd.in/dH6zruYP #TheCrewBehindTheBrew

Two icons in French brewing joins forces, as the Carlsberg Group owned Brasserie Kronenbourg and Brasserie du Pays Flamand announce strategic partnership 👏   Famous for its Anosteké beer, the Brasserie du Pays Flamand was founded in 2006 by two childhood friends.   The brewery shares a strong ambition for sustainable growth in the Premium beer sector with its much older compatriot, Brasserie Kronenbourg, which recently celebrated 360 years.   By signing this partnership, the two breweries accelerate the deployment of the emblematic Anosteké brand throughout the French market and, to a lesser extent, the Bracine brand, while increasing production capacity from the current 70,000 HL to 200,000 HL within 5 years.   The joint plan for 2030 includes an investment package of €25 million and a minority stake by Brasseries Kronenbourg, which should create several dozen jobs.   "Today, we need to go one step further and invest massively in our production facilities to meet the demands of our customers throughout France. We also want to maintain our quality standards and continue to develop tasty recipes," says Olivier Duthoit, co-founder of BRASSERIE DU PAYS FLAMAND.   Image from left to right: Brasserie du Pays Flamand founder Olivier Duthoit, Managing Director of Kronenbourg, Anders Røed, Brasserie du Pays Flamand founder Mathieu Lesenne. #Kronenbourg #Anosteke #Brasseriedupaysflamand

Bringing our portfolio of beers to Aston Villa Football Club fans 🍻👏 Our UK business, Carlsberg Marston's Brewing Company, is the new official lager and cider partner for Premier League club Aston Villa FC. This partnership will bring a new, wide range of choices from our portfolio of brands including Carlsberg Pilsner, Birrificio Angelo Poretti, Somersby Cider, 1664 Bière, and Brooklyn Pilsner to Villa Park, the home of Aston Villa since 1897. Cheers to upgrading match day ⚽🍻 Learn more: https://lnkd.in/d5SGWQjq

The Premium segment has become one of the strongest performers in our portfolio, thanks in no small part to 1664 Blanc. As the Principal Partner of London Fashion Week, 1664 Blanc aspired to redefine what a beer brand can be and do in the UK.   Working with the British Fashion Council, 1664 Blanc activated ‘Explorations in Blue’ at the prestigious Institute of Contemporary Arts in London during LFW.   Here, 1664 Blanc invited consumers to attend four exclusive panel talks with industry experts, designers and voices within the fashion community.   The panels, including A Conversation on Diversity, Business & Authenticity, and In Conversation with Charles Jeffrey, all spotlighted important topics on how we can collectively improve the future of fashion to make it a more inclusive and diverse environment.   Learn more: https://lnkd.in/d8j-HmeV   #1664Blanc #LondonFashionWeek

The refillable glass bottle was one of the first circular packaging solution humans came up with. This was hundreds of years ago – and it still remains one of the most sustainable solutions! In practice, it means consumers return the bottles once empty, and we refill it. In efficient systems, we refill a bottle up to 30 times! 💫 Why is the refillable glass bottle so cool? 💫 - Producing new glass bottles is energy intensive, so reusing bottles reduces energy usage.  - Producing new glass bottles uses natural resources such as sand and limestone, so reusing bottles means we can keep them in the ground! - Reusing glass bottles means we create less waste. It is one of our ESG targets that in 2030, 100% of our packaging is recyclable, reusable or renewable, and 90% of our bottles and cans are collected and recycled after use.   Today is #worldrefillday! Learn more about our targets #TowardsZERO Packaging Waste: https://lnkd.in/dsD76t8m

Unveiling '1128 by Grimbergen,' the new visual identity for the Grimbergen Abbey Brewery beers. The Grimbergen Abbey was founded in 1128 in Belgium and its long brewing tradition is continuing today. An exciting range of exclusive beers are still brewed inside the walls of the Abbey: 🍻 Brut Bier, very refreshing and elegant intense blond - this is the signature brew. 🍻 Brut Rosé with a generous splash of Belgian cherry juice, adding a fruity twist and remarkable pink colour. 🍻 Quadruple, the Abbey’s historical recipe that’s both indulgent and complex with its chocolate and smoky notes. The new design introduces both the "Authentic Norbertine Product" logo and the signature of Fr. Karel Stautemas, Provisor of the Abbey and Abbey Brewer, symbolizing Grimbergen Abbey beer's authenticity, provenance and quality. The “1128 by Grimbergen" forms part of Carlsberg’s wider strategy to accelerate growth of our premium portfolio of which Grimbergen is a core part. #Grimbergen #AbbeyBeers