Baymard Institute

We’ve released a new UX benchmark of 10 digital subscriptions and SaaS sites with over 2,300 new industry-specific UX performance scores and 1,600 best practice examples. https://lnkd.in/enHBq79z

Users will appreciate quick access to products with specific attributes, but maintaining a strict distinction between filters and categories is crucial. Learn how to improve your homepage user experience. Explore our research findings here: https://lnkd.in/d3mK9x_6

Users and sites are often not on the same page when it comes to describing product attributes. For products with visually distinct styles and features, you can do more to improve filtering options. https://lnkd.in/dj796b5x

While “Guided” product browsing can be very helpful, so too can wizards, especially if users are very unfamiliar with the product domain. However, wizards are of little use when users overlook them and thus can’t avail of their help.‎ Learn how to improve your homepage user experience. Explore our research findings here: https://lnkd.in/d3mK9x_6

We’ve released a new UX benchmark of 5 travel accommodations sites with over 1,900 new industry-specific UX performance scores and 1,500 best practice examples. https://lnkd.in/e74nisiS

Most users have a good idea of what they are looking for, with some knowing exactly what they want. However, some will only have a vague idea — for example, those looking for a gift for a child or seeking to decorate their homes in a particular style. Learn how to improve your homepage user experience. Explore our research findings here: https://lnkd.in/d3mK9x_6

Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout. https://lnkd.in/eVixnWnE

We’ve released a new UX benchmark with 8 food delivery and takeout sites with over 3,000 new industry-specific UX performance scores and 2,000 best practice examples. https://lnkd.in/ebuFXsbX

We're hiring a full-time, remote 'Rails Backend Developer' at Baymard. >> Learn more about the new developer position we have open: https://lnkd.in/eQfH4-3X (Is this someone you know? We have a job referral bonus of $1,800 worth of UX research access) #jobpostings #hiring #developer #rubyonrails

Our 2024 Accounts & Self-Service UX benchmark — with 8,000+ UX performance scores — reveals that 83% of sites have a mediocre or worse implementation performance. Avoid these 5 common pitfalls. https://lnkd.in/dd_V7j_C