Your YouTube Playlists Don’t Belong to You

How I’m dealing with the loss of a playlist I’d been curating for 14 years

Matt Klein
Debugger

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Image courtesy of the author

I remember the first video I watched on YouTube. It was also the first I saved to my Favorites playlist.

Muffins” is an absurdist ad for a bakery, whose long list of muffin flavors descended into bird, fire, and blood. I was 13 years old and it was the funniest thing I ever watched.

That was of course before I came across Charlie the Unicorn.

YouTube became a home where I collected countless creations. I’d later share these discoveries with friends at sleepovers, watching their faces, awaiting cackles of approval. We’d then go off to look for more. It was entertainment, but also an opportunity for pure connection.

Over the years, my compilation of favorite videos grew. OkGo music videos, a Soul Train dance line, viral ad analysis, a Reggie Watts performance, song mashups, and random clips lived among even more nonsensical skits like “The Landlord” and “Unbelievable Dinner.” As SNL’s…

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Matt Klein
Debugger

Cultural Theorist + CyberPsychologist + Strategist. Foresight Lead at Reddit. Newsletter analyzing the overlooked: ZINE.KleinKleinKlein.com