Beitrag von Serviceplan Group

Reflecting on an amazing #CICCOFF2024 at Lake Wolfgang, where we kicked off our new fiscal year with colleagues from all over the world – all under this year's motto #FuturePositive! 🚀   Between meeting old and new faces, we attended masterclasses on #AI and got new insights and perspectives from colleagues and clients. Our host Esther Busch invited Michelle Mynhardt from Lufthansa and our CCO #ServiceplanGermany Till Diestel, Hendrik Kramer, Head of Engineering at Plan.Net Group, and #PlanNet CEO Wolf Ingomar Faecks, Katja Metz from E.ON Deutschland together with Barbara Evans, Managing Partner Mediaplus Group, on stage. Our CEO Florian Haller shared his thoughts on what we can expect for the next fiscal year and our creative leads at #Serviceplan and #Mediaplus, Till Diestel and Maximilian Florian Schöngen, talked about their creative highlights. Huge thanks for everyone who made the day so special – here's to another great year together! 🪩🫶   #WeHost #WeLoveWhatWeDo

Talking AI: Im Podcast "Trends mit Teo" diskutieren Dr. Teo Pham und unsere Kollegin Eva Simone Lihotzky, inwieweit der Einsatz von #KI die Agenturbranche bereits verändert hat und worauf es im Umgang mit Künstlicher Intelligenz jetzt und in Zukunft ankommt.   Dabei gibt Eva spannende Einblicke in ihren Alltag als General Manager des #ServiceplanAILab in München. Aufgabe des AI Labs ist es, strategische und operative Wege zu finden, um KI effektiv einzusetzen – von der Entwicklung eines strategischen Rahmens bis hin zur Implementierung spezifischer Use Cases im Kundengeschäft.   Außerdem Thema im Podcast: Wie gelingt es, Vertrauen aufzubauen? Warum dafür Ethik und Moral mitgedacht werden müssen und warum es wichtig ist, im Unternehmen ein gemeinsames Verständnis zu den Chancen und Herausforderungen von KI zu entwickeln, erfahrt ihr in der aktuellen Folge.    Bereit für einen Rundumblick in das Feld der Möglichkeiten? Den Link zum Podcast gibt's unten in den Kommentaren 👇   #WeComment

Laughter is making a comeback in the advertising world 💫 It's a fact celebrated by the #CannesLions' latest addition: a Humour category. But why are we all suddenly so keen to laugh more? In the latest #BestTrends edition, our colleague Mona Munayyer Gonzalez, Chief Growth Officer at #ServiceplanAmericas, delves into this topic with her article "The Case for a Laugh in Dark Times". She argues that humour is crucial, especially now, in forging stronger connections and bringing brands closer to their audience. A prime example is our campaign for MANSCAPED, “Love Your Boys,” which skillfully uses humor to address and ease the discussion around a traditionally taboo topic.   Check out the full article here: https://lnkd.in/dWyY_79F   #WeComment

Some glue themselves – Lilith gets walking: 1,130 kilometres, 85 kg of luggage, 45 days of solitude 🏃♀️➡️🌍❄️   With climate change becoming ever more prevalent, more and more people are taking to the streets, actively blocking roads, going on strike or destroying paintings in museums to take action. But extreme #ClimateActivism can also look differently. Starting in November 2024, Lilith van Amerongen will trek alone to the South Pole – and collect snow samples for the Leibniz Institute for Tropospheric Research along the way. In the latest #BestTrends issue, we spoke to the 24-year-old about "Thin Ice", her motives and how companies can learn from her expedition in terms of authentic communication on sustainability.   🔗 Read more about it in our interview with Lilith: https://lnkd.in/ds9YgxQu    #WeComment

Hereinspaziert – wir öffnen die Türen unseres #HouseOfCommunication in Berlin!🏠 Ihr wollt Teil einer modernen Arbeitswelt sein? Genau dafür ist unser #überlab da: Es bietet ein lebendiges Umfeld und passende Räumlichkeiten für alle – egal ob für Co-Working, Conferencing oder Events.   Unsere Highlights? Der kreative Austausch mit unseren Teams, eine Dachterrasse mit atemberaubender Aussicht auf den Fernsehturm, ein beeindruckendes Gebäude, entworfen von David Chipperfield, und natürlich die pulsierende Atmosphäre in Berlin Mitte zwischen Museumsinsel und Monbijoupark, gleich ums Eck von Google und YouTube. Also… See you soon? 🤗 Mehr Eindrücke von unserem #HouseOfCommunication Berlin gibt es hier: https://lnkd.in/dXjYzBqb. Oder im Video von unserer Kollegin Anika Aust, Head of überlab Berlin. #WeLoveWhatWeDo 

ÜberCreativity is making people love and share your story! 💌🗯️   It's about staying curious and creating strong narratives that help build the best and most inspiring brand stories. PR and social storytelling come into play to bring them to life – and to get opinion leaders to not only see these stories, but to also like and share them.    In the ninth episode of our #ÜberCreativityMeans series, our colleagues Birgit Koch, Lead Serviceplan Agencies in #CorporateCommunications, and Sarah Fabry-Zappe, Senior PR & Content Consultant at #ServiceplanPRContent, talk about making ideas seen. Want to learn more about ÜberCreativity? Have a look at https://lnkd.in/esM3i_gH or check out our #TWELVE magazine that is all about “Expanding Horizons through Creativity”: https://lnkd.in/d-u8zmfT. #WeComment

Au revoir, Cannes! 🇫🇷👋🦁 Between being named number 3 "Independent Network of the Year", winning 14 Lions and hosting our #SparkAcademy, we are still overwhelmed by last week's activities at #CannesLions! Thank you to everyone who followed along – and once again, congratulations to the teams involved in winning 3 Gold, 3 Silver and 8 Bronze Lions. Special s/o to our colleagues at Serviceplan Group Belux for winning their first ever Gold and to Mediaplus Group for being named number 3 "Media Network of the Year" and scoring their best media result ever! Want more insights? Visit our newsroom for a full recap: https://lnkd.in/ea59QTQz. #WeWin #WeLoveWhatWeDo #WeHost #YesWeCannes #FuturePositive

✨MEET OUR SPARKIES✨   Our year-long #SparkAcademy has just come to an end: 25 young talents from nine different locations and disciplines joined us in Cannes for the final stage of their programme.   Wondering what it was all about? Our Sparkies share their views and highlights - thx to Hila Narducci, Andrea Folini, Chris Lefèvre-Henzel, Sanne Klink, Sarah Wilson and to our host Myles Lord 🫶   #WeHost #WeLoveWhatWeDo #FuturePositive

Do an #ÜberJam for Lufthansa?! ✈️💫   That’s what our Sparkies were up to on the first day of our #SparkAcademy in Cannes - coming up with ideas to meet a brief and presenting them in front of the client. Also, not to be missed: our #YesToEurope scarf! Stay tuned for more 🤩   #WeHost #CannesLions #FuturePositive cc Cindy Richter, Michelle Mynhardt, Ann-Kathrin Frohloff, Till Diestel, Serena Willmar & Aisha Blackwell