Beitrag von Digitas Germany

👟 In unserer 4. Folge rund um Super Bowl Ads werfen unsere Werbeexpert:innen Lydia Neumann, Robin Wulff und Jan-Phillip Meier einen Blick auf die Kategorie „Rolle der Marke“. Heute haben wir uns den aktuellen #Skechers Spot ausgesucht. Wurde die Marke und die Botschaft effektiv in die Geschichte eingebunden? Bleibt dran und taucht ein in die Welt der Super Bowl Werbung! Link zum Skechers-Spot in den Kommentaren 👇   #SuperBowl #Advertising #Ads #Werbung #Werbeforschung #Kommunikation #Marketing #Markenführung

Programmatic Advertising 2.0: Klassische Kanäle im Aufbruch ⛵️   Effektives Marketing im digitalen Zeitalter? Mit unserem neuen #pilotspotlight „Programmatic Advertising 2.0“ eine Leichtigkeit! In einer Zeit, in der der richtige Einsatz von Daten entscheidender denn je ist, liefern wir anhand von spannenden Kundencases mit Yello Strom GmbH, Henkell Freixenet, Decathlon Deutschland, CEWE Stiftung & Co. KGaA und Zott SE & Co. KG Best-Practice-Beispiele für den Einsatz programmatischer Buchungen in den klassischen Kanälen wie #OoH, #Kino, #Audio, #Print und #TV. Hier das kostenlose Whitepaper downloaden: https://lnkd.in/ewseiRai #programmatic #programmaticads

I've worked with Chris Felton (JCDecaux UK) for the past 12 months to make the first steps into Out Of Home creative effectiveness #OOH We presented this at MAD//FEST a few weeks ago, which is now online for free to watch. With the amazing Sonya Mooney (Specsavers) sharing how these tips can be used in campaign planning. We also worked with Michael Follett (Lumen Technologies) to understand attention. System1 have built a new tool to test creative. And we've deep dived into right brain features; brand recognition and emotion. Let's make sure #OOH creative has the same focus that TV has had over the past 20 years. You can dramatically boost performance easily. Comment below & I'll send you the full presentation deck. Jon Evans James Gregory Bronwen A. Nick Williamson John Kearon Orlando Wood https://lnkd.in/e7dfSeCJ

If anyone asks me today, "What's your view on "Out-of-Home" media, especially Billboards, I'd say: "It's a waste of money...", unless.... You're re-imagining the outdoor medium, to do something that's nothing short of an "Open Air Cinema" In the past we've seen so many executions that always manage to beat the monotony, cut the clutter, and stand out... ...as a piece of art, e.g. Levi's new showroom announcement in Paris ...or a demonstrative example of technology, e.g. 3D panels, from where products seem to jump out towards you ...or an over exaggerated product feature to prove a selling point, e.g. car hanging out of a billboard, or stacks of currency displayed in a see through glass-kiosk ...and many more! L'Oréal's ‘Get the shiniest hair of your life’ is another great example to add to the above list! video source: Phil Blondé #vooh #cgiads #oohmarketing #oohadvertising #marketing ___________________________ 👉 Follow me more inspirations. 👉 Sign in to my Stratinspiration newsletter👉 Wanna know how we can help each other? Book a 1:1 discovery call thru my profile page.