Vice President of Growth (f/m/d)

Deine Aufgaben / Your Mission

About The Role

As VP of Growth, you will be responsible for overseeing our key activities that directly influence Les Lunes' market presence and drive the organization's expansion strategies. This includes managing our E-commerce platforms alongside various platforms, with Marketing as one of the key pillars. Additionally, you´ll play a critical role in identifying new opportunities for business growth reporting directly to the CEO. Your role will be crucial in executing strategic marketing campaigns and leveraging data analytics to drive consumer awareness and adoption of our responsible fashion approach.

Responsibilities include the development of performance-driven marketing strategies, oversight of digital and influencer marketing initiatives as well as developing new approaches to sharpen the brand Identity. This position provides an opportunity to apply your skills in a setting that values innovation, measurable impact, and the advancement of fashion e-commerce practices.

About The Team

The Growth Team at Les Lunes is instrumental in shaping our brand narrative, elevating consumer awareness, and driving our mission toward a more responsible fashion industry. Through strategic data-driven decision-making and adept steering of digital channels, we craft compelling campaigns that authentically communicate our brand's values. Our aim is not only to influence our industry but also to ignite positive change globally.

Roles And Responsibilities

• Responsibility for revenues, growth, CM II contribution, significant marketing budgets, as well as strategic expansion of the marketing mix.
• Ownership of our marketing budget to achieve revenue growth, channel, and country expansion, while securing significant ROI.
• Development and implementation of growth strategies that align with the company's long-term objectives, focusing on both top-line revenue and bottom-line profitability
• Adoption of data-driven decision-making processes across the organization, utilizing market insights, customer data, and performance metrics.
• Management of marketing channels, including Influencer Marketing, Performance Marketing, and CRM, along with oversight of marketing channels, e-commerce platforms, and product launch strategies.
• Development of our sales channels, including our webshops, Apps, and Marketplaces (such as Zalando, About you, Breuninger…).
• Cross-functional collaboration with product teams and other departments to ensure a cohesive approach to market expansion and product development.
• Leadership and development of the Growth and E-Commerce department, fostering a culture of innovation and performance excellence.
  
  

Dein Profil / Your Profile

• Relevant Experience: At least five years in growth marketing or e-commerce, with a proven track record in leading growth initiatives.
• Strategic Vision: Capability to craft and execute strategies that drive revenue growth and profitability, aligning with organizational goals.
• Operational Leadership: Strong leadership with a hands-on approach to mentoring, team development, and operational management, promoting a culture of accountability and innovation.
• Analytical Skills: Proficiency in data analysis and use of attribution models to make informed decisions and optimize marketing spend.
• Digital Marketing and E-commerce: In-depth knowledge of digital marketing and e-commerce strategies, including SEO, SEM, and influencer marketing.
• Agile working style: Being able to quickly adapt to market changes and maintain a competitive edge.
• Collaborative Aptitude: Cultivate cross-functional collaboration, fostering synergy between teams for effective market expansion.
  
  

Warum wir? / Why us?

• Cross-Functional Collaboration: Collaborate closely with diverse teams, from product to sales, as you integrate best marketing practices, fostering a holistic and cohesive approach.
• Dynamic Environment: Thrive in a fast-paced and evolving fashion small business environment, where your contributions directly shape the trajectory of the company.
• Flexibility and Balance: Experience the best of both worlds with a hybrid work model, including the option for remote work, promoting a healthy work-life balance.
• Continuous Growth: Elevate your expertise through our regular constructive feedback loop, ensuring your skills flourish and evolve throughout your journey at Les Lunes.
• Vibrant Workspace: Revel in our beautiful Berlin office, set in the heart of the city, where monthly team events and Wednesday social lunches create a harmonious and international work environment.
• Perks & Freebies: Enjoy the thrill of each new product launch with complimentary Les Lunes items! We love to share the joy with our dedicated team members.
  
  

Über uns

We are Les Lunes, a fast-growing fashion start up from Berlin. As a D2C eCommerce brand with a focus on social media, we are reaching millions of women in Europe every month.

We believe women should not have to compromise between looking good, feeling good and doing good. That is why we produce iconic, long-lasting styles from sustainable raw materials. We have had enough of the throwaway mentality and take responsibility as a fashion brand - and wear it visibly with a clear message: Breaking up with Fashion.

We don't produce fast fashion trends; we create a positive attitude towards life for women who buy fashion consciously and with a good conscience. If that sounds interesting to you and you want to be part of this movement, apply to join our team.