Senior PR Manager - DACH

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

JOB TITLE: Snr PR Manager - DACH

REPORTS TO: PR Director EMEA – dotted line to DACH VP Marketing

LOCATION: Frankfurt

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add a Senior PR Manager for DACH to our regional EMEA PR team.

OVERVIEW:

As part of the phenomenal growth SharkNinja EMEA has achieved over the last few years we have an exciting new opportunity for a Senior PR Manager to join our team.

This role will support the DACH region working closely with the EMEA regional PR team and local in country teams. Working cross-functionally, you will develop and deliver breakthrough PR work with close regional and global collaboration.

We are looking for a Snr PR Manager with strategic thinking and a broad spectrum of PR skills in consumer, tech, lifestyle, business and trade PR and with strong experience of storytelling to build through the line PR plans in the DACH region.

The PR team protects SharkNinja’s reputation, promoting the brand and its products. The role will be responsible for managing the development and implementation of the local PR strategy in line with regional PR direction and in collaboration with our brand marketing, IMC and social teams. This includes promoting the brand across all media types and categories – increasing efforts to deliver earned media outputs in lifestyle, technology and trade media. As the brand continues to grow, this will be a pivotal role in helping to drive awareness and consideration for SharkNinja and all the award-winning products we bring to market.

This role will be responsible for creating and delivering successful PR campaigns to promote new product launches and will ensure integration with other marketing functions (digital, IMC, social, partnerships, and media) to maximise efficiency and ROI. The role will support the development of the PR team across EMEA and its working relationship with our retained PR agencies.

Here are some of the EXCITING things you’ll get to do

• Manage day-to-day PR activity and work closely with the comms teams to execute business strategy and objectives across the DACH region.
• Development of high-impact PR assets, including press releases, pitches, feature sell-ins etc
• Build strong relationships with key media in the DACH region for lifestyle, tech and trade press
• Understand key demographics and relevant cultural trends
• Oversee output of local external PR agencies to implement reviews and awards programmes for EMEA awards tracking, issues management and support for key trade shows such as IFA.
• Manage and oversee written award entries across product ranges in local market
• Work with the wider business and external agencies to achieve monthly KPIs
• Communicate within the EMEA PR team regarding local priorities, product focuses, and campaigns on a daily and weekly basis
• Prepare and share best practices with regional and global teams
• Support always on PR activities within budget and wider campaigns within IMC briefs.
• Measure and evaluate – collate with local agency support weekly reports for monitoring and contributing to wider business updates
  
  

ATTRIBUTES & SKILLS (REQUIREMENTS):

• 10+ years proven experience in consumer / tech / b2b focused PR
• A multi-tasker that can switch between strategy and tactics
• Communicate with external agency partners for DACH – directing them on projects and driving for results
• Prepare and share best practices with EMEA and global teams
• Evaluate opportunities for partnerships on an on-going basis
• Maintain a keen understanding of industry trends to elevate campaign planning
• Be able to manage day to day press office activities including sample ordering, review requests and strategic media targeting for gaining maximum results
• Build and maintain a strong media relationship with key trade titles in region
• Experience in managing PR campaigns with a wide range of objectives and KPIs
• Communicate with impact and have the ability to work well alone, as well as with different departments across the business
• Solid media relations skills with existing relationships in consumer, lifestyle, national, trade and broadcast press
• Experience in managing agencies (or coming from agency side)
• Passion for food, tech and beauty
• A strategic and commercial thinker, able to make recommendations with business KPIs in mind
• Someone who demonstrates strong data and analytical skills to interpret results, anticipate challenges, and form solutions
• Adaptable, agile, able to multitask, and switch between strategy and tactics
• A natural relationship builder
• Eligible to work in the Germany and willing to travel as required
  
  

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT”
  
  

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com