Lotus Bakeries is a family run company founded in 1932 in Lembeke (Belgium). Today, the company is present around the globe and operates worldwide in the indulgent and natural snacking segment with brands including Lotus, Lotus Biscoff, nakd, TREK, BEAR, Kiddylicious, Peter’s Yard, Dinosaurus, Peijnenburg and Annas. Lotus Bakeries is listed on the Euronext Brussels Stock. The dynamic company runs production facilities in Belgium, the Netherlands, France, Sweden, South Africa and the United States and runs 21 sales organisations in Europe, America and Asia. Additionally, a collaboration with commercial partners in approximately fifty countries is established worldwide. Lotus Bakeries has around 2,700 employees, achieved a revenue of EUR 877,5 million in 2022 and ranks Top 6 ranking among mono portion cookie concepts.
In Germany, Lotus Biscoff is the No. 1 Cookie brand in the OOH channel with more than 300.000 servings per day and has an exceptional success story within the Retail channel. Additionally, Lotus Bakeries expanded its product range in Germany in 2018 in the very exciting area of "natural snacks" in the fruit rolls and muesli/fruit bars category with the innovative brands BEAR and nakd.
The existing sales office for the German market with its 14 employees is located in Düsseldorf (Derendorf).
We are strengthening our team with a Senior Marketing Manager (m/f/d) to further grow our Lotus and Natural Foods business by fostering our brand awareness and designing and implementing a vision for our brands.
In this role you are responsible for delivering the yearly and long-term strategies for our brands in order to achieve the defined business objectives. Further you are translating the national strategy into operational activities that support a consumer centric approach to activate the brand with the right Marketing mix and create a fantastic experience for our customers.
Your responsibilities
Contribution to annual strategy and planning of Lotus and Natural Foods brands for the German market in order to maximize penetration, awareness, turnover and profit of the categories and brands responsible in all distribution channels in the short and medium term
Definition of the full range of brand standards that articulate how the Lotus brand proposition is delivered within the market as well as ownership of the brand book & catalogues that serve as a blueprint for the design and execution of the brand across channels
Development, implementation, tracking and steering of the Marketing strategy mix for our brands with special focus on POS activation as well as Social Media campaigns
Content support on Amazon for Lotus and Natural Foods
Ensuring of best in class brand activation across portfolio to elevate our brands in the market
Define and monitor key performance indicators as well as effectiveness of our Marketing initiatives in collaboration with Category Development
Cross functional alignment with key departments incl. Category Development, central functions, etc.
Selection, coordination and supervision of external agencies
Implement, control and steer cost and investment budgets in cooperation with central functions and in agreement with the superior
Lead, inspire, develop and motivate the local Marketing team with 2 direct reports (Trade Marketing & Brand Management)
Strong capabilities to further elaborate our brand in the German markets and creating a clear visions is key to the success of this position, as well as pro-active and entrepreneurial thinking and acting in combination with a hands-on mentality and a team player profile.
The Marketing Manager role is based in Düsseldorf and reports to the Country Manager Germany.
Your Profile
Professional requirements:
University degree (Masters) in economics, marketing, communications or equivalent
Ideally 4-5 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
Strong experience in implementation and activation of Social Media campaigns preferred
Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
Fluent (spoken & written) in German and English
Personal qualifications:
You are a true team player, approachable, pro-active, positive and strong communicator
You have a great passion for building & emotionalizing our brands and to become a brand ambassador
You demonstrate strong drive with an hands-on mentality
You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
You show strong ownership for your tasks and projects to progress and achieve results
You want to take an active role in identifying and shaping today’s and future potentials of the business
You show a positive attitude in life with the ability to inspire others taking them on a joint journey
What we offer
Active role in shaping the Lotus Bakeries Germany business with huge future potential
Responsibility for bringing alive our brand vision with a high scope of individual management
Professional working environment with a great interpersonal atmosphere
Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week, 30 days vacation & a company car also for private usage
Thinking-out-of-the-box-mentality in which you can leave your own signature
And as we love our brands and products, you can enjoy them every day
in the office with a coffee
Karrierestufe
Management
Beschäftigungsverhältnis
Vollzeit
Tätigkeitsbereich
Marketing, Strategie & Planung und Management
Branchen
Nahrungsmittel- und Getränkeherstellung
Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Lotus Bakeries verdoppeln.