Marketing Specialist

About us.

Roborock is a leading innovator of smart appliances. We specialize in the research, development, and production of products that make people’s lives more comfortable. We design our range of robot vacuums, and our cordless stick vacuum, to work so effectively that people are empowered to spend more time on the things they love and less time on chores.

To help us bring the most cutting-edge intelligent technology to our customers, along with the best product experience for life, Roborock is seeking creative, passionate, and highly self-motivated talents to join our exciting and fast-paced team.

About the role.

We are looking for a Marketing Specialist . This role is integrated between Social Media, PR, web copy development, and potentially retail marketing related

Social media part:

- Oversee the brand's presence on social media platforms (Facebook, Instagram, Twitter, etc.). and have expertise in adaptive strategy on different platforms.

- Manage the translation and copywriting of captions, texts , collaborate with creative teams and provide localized input and ideas to ensure visually appealing content in line with the brand.

- Engage with our audience on our German social media channels. Monitor and respond to comments, posts and mentions on social networks.

PR part:

Work closely with our German communication manager to manage press relationships

Prepare media assets and localization of HQ documents.

Maintain and analyse the German media landscape, help DE communication manager to pilot media relationships with target medias; manage samples sending and tracking the test process

Support on local events and international tradeshow, exhibitions such as IFA.

Web development & copy writing part

At the same time you are the go-to-person for our German website texts and manuals prove reading and adaption for local languages.

Retail part

Work closely with German retail marketing manager to prepare and localization of retail assets, POSM adaption, etc.

Responsibilities:

Strategy, content, and growth of our Social Media Channels

You are the local expert for all things social regarding language proofreading of posts and cultural characteristics check

You are the face and person for our Roborock social fans

Language and plausibility check for our website texts and manuals

Essential skills:

Relevant bachelor’s degree.

German native speaker; fluency in English

Minimum 2 years of demonstrable German social media experience

Familiarity with German Zeitgeist, pop-culture, current topics, and cultural traditions

Have a sense of humour and wit

Able to plan, review and prioritize in order to meet deadlines and achieve goals

Keen attention to detail & accuracy.

Opinionated and able to communicate effectively with a social audience

Candidates should be willing to work in our Düsseldorf office at least twice a week.

Base: onsite- Düsseldorf