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About Wolt
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
So, why work at Wolt?
At Wolt, We’re About Getting Things Done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.
Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.
Join us today to build Wolt together.
About the Role
As a Restaurant Marketing Manager you will develop and execute tailored marketing strategies, aimed at improving partner visibility, driving growth, and increasing customer engagement on our platform.
Key Responsibilities
1. Marketing Strategy Development:
Develop and execute marketing strategies customized for the most popular restaurant partners on the Wolt platform.
Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.
2. Campaign Planning and Execution:
Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.
Collaborate with the local marketing team and our media agencies to create various advertising content, including digital ads, social media promotions, digital out of home, email marketing & more.
Manage the marketing budget for our exclusive partners, ensuring efficient resource allocation and adherence to financial targets.
3. Partnership Management:
Develop and maintain strong relationships with key stakeholders at our exclusive restaurant partners.
Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.
4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:
Ensure that partner restaurants maintain consistency within the Wolt app, aligning with our brand guidelines.
Explore opportunities for cross-promotions with other brands or influencers.
Collaborate on co-branded marketing initiatives to drive growth and customer engagement.
Support the creation and setup of various customer engagement tools like newsletters, push notifications, in-app pop-ups, and local incentive campaigns.
5. Performance Reporting, Data Analysis & Insights:
Prepare regular performance reports highlighting key metrics and areas for improvement.
Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.
Use data-based insights to optimize marketing strategies and improve return on investment (ROI).
Our Humble Expectations
Bachelor's or Master's degree in Marketing / Communication with 4-6 years of marketing experience
Strong B2C marketing and strategic partnership expertise
Demonstrated leadership and team management skills
Proficiency in digital marketing and analytics
Effective communication and presentation abilities
Native German speaking & business fluent in English
Strategic thinking and results-oriented mindset
Compliance awareness and adaptability in a dynamic marketing landscape
What We Offer
Cool office in Berlin
Independent work in a dynamic, international team
A fast-growing tech company with many career opportunities
Attractive salary package
Discount on Wolt orders
Modern work equipment
Various soft drinks, coffee, and fruits in the office
Urban Sports Club membership subsidy
Weekly all-hands meetings and regular team events
Flexible working hours policy + 30 days of paid vacation