Market Director - International Markets (EdTech)

• Flexible working environment (work remotely, in the office, or wherever you please)
• Lead the growth of several new markets at a leading firm in the EdTech space
• Comp EUR 150k-200k + equity

Who we are:

We're working with Europe’s largest Edtech player and with over 100,000 students. They are a pioneer in delivering high-quality education, through leveraging their technology to maximise student outcomes.

They cooperate with more than 15,000 enterprises and actively support them in developing their people, including in high-demand areas such as business administration, data and artificial intelligence, and technology.

The company believes that everybody should have access to leading education and have students enrolled from over 150 countries.

Recognizing the immense international growth potential, they are actively searching for a Market Owner for Foreign Markets who will be responsible for developing and executing the go-to-market strategy for expanding the international presence of the brand into markets such as APAC, MENA or Latin America.

What you will do:

• Develop and execute a comprehensive go-to-market strategy for the higher education market in international regions including positioning, messaging, and pricing
• Reach ambitious growth targets and manage investment budgets while considering efficiency metrics like CLV:CAC ratio
• Collaborate with the product development team to tailor solutions to meet the specific needs of international markets
• Work closely with the performance marketing team to develop and execute targeted campaigns to generate leads and drive demand
• Build a proper sales funnel with website, CRM and sales teams to foster conversion of acquired leads
• Monitor and analyze data to measure the effectiveness of our strategy and make adjustments as needed
• Manage the budget for foreign markets, including forecasting, planning, and allocation of resources
• Stay up-to-date with the competitive landscape and identify emerging trends and opportunities in the int’l higher education market
• Build and manage a high-performing team to achieve revenue and growth targets

What you will need:

• A very entrepreneurial and growth mindset
• A Bachelor's degree in business, marketing, or a related field and a minimum of 5 years of experience in consulting, marketing, sales, business development or high growth start-up
• Strong conceptional and analytical skills and a proper knowledge of marketing and brand building with a proven track record of achieving growth targets
• A strong drive for success and the bias for fast and pragmatic execution without settling for mediocre outcomes
• Proven ability to develop and execute successful go-to-market strategies that drive revenue growth
• Familiarity with marketing automation tools, CRM systems, and other sales and marketing technologies
• Willingness to travel
• Experience in international countries outside of Europe
• Excellent communication and interpersonal skills, with the ability to develop and maintain relationships with a wide range of stakeholders
• Strong leadership and management skills, with the ability to build and manage a high-performing team
• Knowledge of higher education industry, including key players and trends is helpful but not necessary

Why us?

• A chance to change the world of education and make education accessible to every learner around the globe
• A very open and caring company culture with a fast and agile innovation cycle
• Meritocratic culture where every voice is heard and valued
• You can make an impact and we value your participation in the company's success
• Work where you want – we believe in distributed work, you choose your office or remote mix, or you work from abroad from time to time
• You will be an integral part of our future int’l growth a and have the opportunity to shape our path from the very beginning