At the cutting edge of technology, Performance Marketing relies on the combined efforts of Marketing, Product, Engineering, Analytics and Applied science teams to understand the value of marketing and profitably grow the business.
One of the largest advertisers in Europe, we are at the forefront of the evolutions in measurement technology. With a highly automated marketing stack, we are continuously developing new products to support our marketing effort. We are currently expanding our marketing practice.
About The Role
Reporting directly to the Director of Performance Marketing, you lead the performance marketing channels at Zalando and guide us through the next years as we embark on a journey to scale our activities and continue to expand into new domains. You work alongside product leaders to organise the teams and deliver great results. You lead trading, own the relationship with the partners and our internal stakeholders, and play a key role in department level projects.
This role is critical to driving key growth targets for customer acquisition from new social media channels. We are looking for someone with deep performance marketing experience who can collaborate closely with product, applied science, engineering and analytics to build scalable solutions. As the relationship owner with all major advertising platforms, the role requires strong partnership building and negotiation skills.
WHERE YOUR EXPERTISE IS NEEDED
Commercial acumen you have an instinctive understanding of numbers and can talk to anyone about the performance of your channels. You can see and seize opportunities quickly; you make every euro count;
Stakeholder management you can easily communicate the requirements of your teams to management; product; and the engineering side of the organisation. You also maintain a network of relationships internally between the markets and the brand organisation;
Zero to one you can drive the development of new areas; you have a test and learn mindset and are excited about the opportunities opened by the revolving tech and social space.
Leadership You can inspire and manage managers; you always find ways to make teams successful and motivated.
Technical ad platform integrations you are the expert in the functionality, flexibility and targeting granularity offered by ad platforms. You structure accounts in a manner that unlocks value creation from applied science and product innovation.
What We Are Looking For
A data first attitude with strong analytical & experimentation skills; preferably experience with incrementality
Ability to define and hit commercial targets for 9 figure budgets on different channels. Experience with commercial planning.
Natural problem solver. Great communication skills and ability to operate in a high growth environment.
Strong channel knowledge of search engine marketing, paid social and growth marketing. Ability to negotiate terms with partners.
Growth marketing knowledge - ideally an eye for what makes customers tick on different social media platforms.
At least 5 years of management experience, structuring marketing teams, working with product, analytics and automation at scale. Ability to attract and retain great people.
You are capable of leveraging your own thought leadership acumen by effectively contributing to other domains across the company
Great written and verbal communication skills in English
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available
Family services, including counselling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Learn all about Zalando and our values here https //jobs.zalando.com/en/?gh_src=22377bdd1us
Karrierestufe
Management
Beschäftigungsverhältnis
Vollzeit
Tätigkeitsbereich
Geschäftsentwicklung und Vertrieb
Branchen
IT-Dienstleistungen und IT-Beratung, Technologie, Information und Internet und Einzelhandel
Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Zalando verdoppeln.