Head of Organic Growth Marketing

My client is a European leader within the KYC/Digital Identity industry. In this role, you will play a crucial part in helping potential customers find and discover the brand and its solutions through SEO and content across multiple markets and languages, accounting for the biggest inbound channel for new leads. As a business manager responsible for all non-paid channels and measures leading to organic growth, you will drive organic demand generation strategies, use analytics to identify crucial growth areas, and continuously optimize content and user journeys with sound testing. You also thrive on guiding your content and MarTech team to deliver tangible results.

The successful candidate will take on the following responsibilities:

• Establish and monitor key performance indicators (KPIs) to assess current performance, generate actionable insights, and devise short- and long-term growth strategies.
• Implement a test-and-learn methodology to continually refine and improve growth strategies.
• Create and execute an SEO and content strategy to drive organic inbound traffic.
• Translate content strategy into effective deliverables.
• Collaborate with creatives and editors to produce high-quality content for Ideal Customer Profiles (ICPs).
• Develop valuable, explanatory content for ICPs. Identify backlink opportunities and execute off-page initiatives like PR and third-party links to boost domain authority.
• Ensure the right content is distributed at the right time in lead nurturing. Use data to continuously test and optimize.
• Formulate hypotheses and experiment with new formats and strategies to drive growth. Utilize data to gain insights and continuously improve strategies.
• Work with a team of cross-functional experts within and outside Marketing.

The ideal candidate profile:

• Over 5+ years of experience in a fast-paced growth environment, preferably within B2B SaaS companies. Relevant experience in SEO, content, CRO, and analytics from the DTC (direct-to-consumer) sector is also considered valuable.
• Leadership and Strategic Vision: Proven experience in leading teams, developing organic growth strategies, and owning long-term vision with a successful track record of balancing priorities and achieving KPIs.
• Technical SEO Expertise: Demonstrated expertise in technical SEO and optimizing websites throughout the entire funnel.
• Content Distribution and SEO: Proficient in distributing content across multiple channels and leveraging SEO to boost organic traffic through search engines.
• Analytical Skills and Customer Focus: Highly analytical and data-driven, with a strong affinity for numbers. Demonstrates customer obsession and a keen interest in deeply understanding customer needs.
• Native German speaker with fluency in English; any additional languages would be considered a bonus.

For further information, please reach out to me directly using the following details:

Ben Marney

Phone: +44 7909 782138

Email: Ben.marney@tanint.com