Head of Marketing Analytics (All genders)

The Head of Marketing Analytics role is a pivotal leadership position within our Traffic, Pricing & Strategy Division. You will oversee a diverse team of experienced Analytics Managers, directing the strategic analysis and insights generation for our expansive marketing channels and emerging strategic initiatives from upper to lower funnel. This role is at the heart of our comprehensive Commercial Planning & Trading framework, ensuring the effective allocation and optimization of a significant annual budget towards meeting both tactical and strategic marketing objectives. Collaborating closely with stakeholders across commercial, marketing, product, and engineering teams, the Head of Marketing Analytics is instrumental in delivering actionable insights within a dynamic, fast-moving business environment.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy https //corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy

Our employee resource groups https //corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Lead a critical team of (commercial) Analytics Managers, driving the strategic analysis of marketing investments to align with the company's commercial objectives.
• Generate robust investment recommendations based carefully assessing their impact on business growth, profitability and local market strategy.
• Establish clear objectives and cultivate a high-performance culture through mentorship, skill development, and fostering a collaborative team environment.
• Spearhead innovation within the Marketing Analytics team by implementing cutting-edge tools, methodologies, and processes, alongside fostering effective communication and feedback loops.
• Engage with key business stakeholders to align marketing analytics initiatives with broader organizational goals, serving as a vital advisor on marketing investment decisions.
• Facilitate ongoing alignment with commercial and marketing departments across all markets, promoting data-driven decision-making.
• Lead cross-functional initiatives, working closely with commercial, marketing, product, and engineering teams to address challenges in tracking, data privacy, and reporting automation.
• Develop and implement strategic plans that resonate with the organization's goals, directing cross-functional analytics projects to ensure successful, timely outcomes.
  
  
  

WE’D LOVE TO MEET YOU IF

• An accomplished analytical leader with 10+ years experience in marketing and/or commercial analytics within the e-commerce sector with a strong commercial acumen
• Exceptional stakeholder management capabilities, with a proven track record of fostering collaboration and creating shared visions.
• Demonstrated expertise in building and leading high-performing teams, inspiring focus and exemplary leadership.
• Strong communication skills, adept at data storytelling and engaging effectively with both analytical and commercial audiences.
• Proficient in BI tools (e.g., MSTR, Tableau, Looker) and automation, with solid experience in SQL and a working knowledge of Python as an advantage.
• Agile and adaptable to change, with the capacity to quickly respond to shifting priorities in a fast-paced environment.
• Fluent in English, with the ability to communicate complex analytical concepts clearly to a variety of stakeholders.
• A passionate advocate for the company culture and vision, prioritizing customer-centric strategies.
  
  
  

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year to start
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Gympass)
• Mental health support and coaching available
  
  
  

Learn all about Zalando and our values here https //jobs.zalando.com/en/?gh_src=22377bdd1us