Director Marketing (m/f/x)- EN

We are seeking a highly skilled and motivated Director Marketing to join our team. The Director Marketing will be responsible for leading and executing comprehensive marketing strategies to drive user growth (traffic generation), fuel lead generation efforts, Brand & PR and CRM. This role will play a crucial part in shaping our company's growth trajectory in the digital landscape. The Director of Marketing will directly manage a team of 6 people and indirectly oversee approximately 30 additional staff members. The role is reporting to the Chief Commercial Officer.

Shape the future of B2B with us

• Develop and implement strategic marketing plans to scale and strengthen the company's marketplaces in the market
• Drive traffic generation through paid performance marketing channels, including but not limited to PPC, display advertising, and social media advertising
• Develop and oversee lead generation strategies to generate high-quality leads to support the sales teams' efforts
• Utilize CRM systems effectively to manage customer data and optimize marketing campaigns for better targeting and personalization
• Lead the creation and execution of public relations initiatives to enhance brand reputation and visibility
• Analyze marketing performance metrics and KPIs to assess the effectiveness of campaigns and identify areas for improvement
• Collaborate cross-functionally with sales, product, and other teams to ensure alignment of marketing initiatives with overall business objectives
• Stay updated on industry trends and best practices to continuously innovate and optimize marketing strategies
  
  

What we offer

• The opportunity to actively shape the future of online B2B commerce and build a European champion
• You can expect a traditional, long-standing company with the advantages of a dynamic start-up culture: flexible hierarchies, a relaxed, informal atmosphere and great team spirit
• An agile, supportive environment where success is always the result of teamwork
• An optimal work-life balance thanks to 25 days vacation (+ Christmas and New Year's Eve)
• We believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices at least once a week, for a total of eight days a month
• We support your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback interviews and team-building measures
• Take advantage of our "Workation" offer and work where others spend their vacations
• Sodexo card (60% employer-paid)
• Provident scheme, mutual insurance and retirement savings plan (Article 83)
• 50% reimbursement of transport passes
• Vacation bonus
  
  

This is how you can impress us

• Bachelor's degree in Marketing, Business Administration, or related field
• Proven track record of success in marketing leadership roles within the internet, software, SaaS or e-commerce industry
• Extensive experience in developing and executing marketing strategies incl. Brand & PR
• Strong understanding of paid performance marketing channels and lead generation tactics
• Proficiency in CRM systems and marketing analytics tools
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Strong leadership skills and experience in managing multiple teams
• Strategic thinker with a data-driven approach to decision-making
• Ability to thrive in a fast-paced, dynamic environment and drive results under pressure
• You are fluent in English (spoken and written), proficiency in additional languages is a plus
  
  

We live and love diversity! That's why we signed the „Diversity Charter“ to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable’s workforce, we can already be proud of being a culturally varied and truly international company.

You can find more information about Visable here.