Digital Content Manager (all genders), Hygiene

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About The Role

As Digital Content Manager (all genders), you are a valuable part of the DACH/NORDICS DDM & Media team for RECKITT’s Hygiene business unit. You will be responsible for driving our business through best-in-class content and onsite search optimization. You manage the adaptation of existing product content to increase visits on different ecommerce partner platforms and brand websites. You report to the Digital Acceleration & Capabilities Lead and maintain a close collaboration with your colleagues in brand and trade marketing.

Your responsibilities

Content Management & Optimization

• Creating and managing enhanced content for e-commerce partner platforms and brand websites.
• Ensuring conversion optimized live at key e-commerce retailers and achieving optimal visibility for the brands.
• Design BIC A+/B+ eCommerce content for NPD, EPD, or BDI across Amazon.com 1st Party, 3rd party (Marketplace customers), Pure Play and Bricks & Clicks
• Monitoring content at partners’ online shops to ensure compliance with the newest available content.
• Monitoring RECKITT’s rankings and taking action to ensure all products have the best possible visibility for all relevant search enquiries.
• Working with brand teams to ensure the information on the websites is kept up to date.
  
  

SEM Management & Optimization

• Planning of Cross Platform Search Budget Allocation: Assess performance and recommend investment shifts between retailer platforms, keyword sets, and product segments on monthly basis.
• Refine campaign structure and parameters to improve upon front end optimization metrics (ROAS, NtB, CVR, QS) and ultimately grow visits and sales.
• Responsible for in platform campaign setup and modifications to budgets, bidding rules, etc.
• Keyword Research: Considering business & product insights from brand management and I&A along with search volume trends, refine focus keyword areas.
• Partner across Website Factory and MX SEO to build iterative short/long term website updates into market to improve organic search rank and create SEM efficiencies.
• Translate performance metrics into actionable optimizations based on rules-based principles across traffic & CVR objectives across various retailer platforms
• Active participant in driving our SEO/SEM productivity levers across offline and retail search platforms with close coordination with MX global team.
• SEO project management and high level of engagement and communication across stakeholder groups to realize more effective website opportunities based on consumer trends/search volumes.
  
  

The experience we're looking for

• Minimum bachelor’s degree in marketing, media or business
• Minimum 3 years’ work experience with at least 6 months in either commercial (sales/marketing), e-commerce, content management or performance marketing environment
• Established background in content management or digital marketing, particularly within consumer-focused sectors.
• Expertise in content strategies that engage users and support conversion, underpinned by a solid understanding of digital best practices.
• Skillful in utilising CMS, SEO, and analytics tools to create and evaluate content.
• A creative and analytical thinker who can both envision and execute compelling content.
• Strong communication - fluently in English and German - and teamwork abilities, adept at navigating project timelines and collaborating for success.
• Fluency in the latest trends within the digital content and marketing sphere, always keen to push boundaries and innovate.
  
  

If you have any questions, please contact us at careers_DACH_Nordics@reckitt.com.

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.