Country Manager DACH

About Us

We’re Minor Figures. Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista.

All our products are 100% plant based and vegan friendly. The company is exploding, achieving record sales figures each quarter.

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen. Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time. We value individuality and we want you to be yourself. If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.

About The Role

As the Country Manager, you will be responsible for establishing and leading our sales operations in the entire DACH region. You will build and manage a sales team from the ground up, develop strategic sales plans, and deliver growth across the regions. You will provide strategic direction and leadership for the region, bringing on board key distributors, growing the team, building the brand, and executing the company vision within DACH.

You have a strong FMCG background combined with a true entrepreneurial spirit. Experience in food and/or beverage products will be an important criteria for this role. B2B sales with deep on-trade and HoReCa channel knowledge is critical, as is prior experience managing distributions both at national and regional level - this is essential for this position. We want to continue to grow in the on-trade channel, and build our brand name - giving consumers compelling reasons to choose our brand over competing ones. A passion for coffee, sustainable products, and plant based foods wouldn’t hurt.

What You’ll Be Responsible For

• Establish and lead the sales team. You will support the recruitment, train new members of the team, mentor them, and manage a high-performing team. You will provide guidance, support, and professional development opportunities.
• Develop and implement strategic sales plans to achieve revenue targets and establish Minor Figures in the regions.
• Identify and pursue new business opportunities, channels, and partnerships to expand market presence.
• Build and maintain strong relationships with key customers, distributors, and partners.
• Analyse market trends, customer needs, and competitor activities to inform growth opportunities and strategic direction.
• Prepare sales forecasts, budgets, and reports to track performance and inform decision-making, including analysis of category and external data.
• Collaborate with cross-functional teams, including marketing, product development, and operations, to ensure alignment and support for sales initiatives.
• Stay updated on industry developments, market trends, and best practices in sales management.
• Implement and continuously improve team processes to ensure tight control on forecasting, pipeline and sales tracking.
• Represent the company at industry events, conferences, and networking opportunities to enhance visibility, reputation, and brand awareness.
• Establish and maintain compliance with local regulations, laws, and standards governing business operations, employment practices, and product/service offerings.
  
  

About You

We hire humans, not machines, so let’s focus on the key skills we need. Firstly, proven experience is crucial, including a demonstrated ability to grow a brand in new territories by understanding the landscape and setting a clear vision to achieve ambitious growth plans.

Additionally, a disruptive mindset is essential for continuously improving all aspects of the job, leveraging innovation and strong customer connections to remain competitive. Leadership excellence is also vital, with the ability to lead and inspire a team, fostering an environment of growth and high performance.

Lastly, proficiency in German is essential.

What’s In It For You

We realise that a job is more than just the take home salary each month. So what are you really getting?

As part of the MF team, not only will you have the opportunity to own your role and make it, you and us a success, you’ll also be becoming part of something very special. Minor Figures’ ethos is that everyone is welcome, as long as you leave all hang-ups, social barriers and prejudices at the door.

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

• 25 days holiday allowance in addition to local public holidays
• Statutory pension contribution & health insurance
• Employee share options scheme, available to all full time employees.
• 1 day paid leave to support a cause of your choice through volunteering or activism
• Flexible working to meet the needs of the role
• 30% discount on products from our online shop
• Unlimited access to Calm app
  
  

YOUR COMMITMENT

You’ll be based out in Germany (currently fully remote). Work from home flexibility is supported and allow you to bring the energy and creativity to help educate and inspire our team.

Hours of work will generally be 9.00am – 5:30 pm but may vary with workload or by agreement. Flexibility may be required due to travel requirements, as this would be required during the launch in Germany.

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.

What’s Next

You’re sold?

In Order To Make That Happen

• Submit a CV and any supporting documents to us.
• Tell us why you want to work with us at Minor Figures.
  
  

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

For Recruitment Agencies

We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications.

About Us

We’re Minor Figures. Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista.

All our products are 100% plant based and vegan friendly. The company is exploding, achieving record sales figures each quarter.

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen. Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time. We value individuality and we want you to be yourself. If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.