Brand & Performance Marketing Director (m/f/d)
Brand & Performance Marketing Director (m/f/d)
tado°
Munich
Sehen Sie, wen tado° für diese Position eingestellt hat
To strengthen our Marketing team, we are looking for a passionate, experienced, and open-minded colleague who wants to take the next career step with us and is interested in long-term development.
Your areas of responsibility will include:
- Responsibility for all media campaigns, inspiring and engaging our consumer audiences through best in class (digital-first) execution. Delivering seamless and relevant media experiences across all touchpoints and channels in performance and awareness channels.
- Short- and long-term strategy for end-to-end campaigns across markets, from strategy & planning through to activation and optimization across channels.
- Campaign budget ownership.
- Driving tado's agenda and innovation roadmap with media agencies, suppliers and key media partners (Meta and Google among others).
- Owning the digital test & learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
- Supporting the Global Head of Marketing in the annual marketing planning process, taking into account all paid media touch points along the CDJ to drive a seamless consumer experience.
- Continually analyzing and reviewing existing strategies, media plans and tactics to continuously improve performance and drive media effectiveness.
- Overseeing & coordinating Influencer marketing activation as part of campaign programs.
- Managing, leading and developing a direct team. Building a highly capable and engaged team.
Must haves
- >8 year of experience in Media in both Performance and Brand building. Preferably across European markets.
- Skilled in Media strategy, execution, tracking and optimization.
- Experienced in managing internal and external stakeholders such as suppliers, agencies and media partners.
- Proven leadership experience taking existing teams to the next level and building high performing structures and capabilities.
- Hands on mentality and entrepreneurial spirit with the drive to shape and build the future of tado°.
- Understanding of latest tech and digital trends and translation into actionable ideas.
- Brand Management experience.
- CRM expertise.
- D2C expertise.
- Flexible working hours to accommodate your schedule and remote-friendly work environment within Germany, with the option for temporary work from abroad within the EU.
- 30 annual paid vacation days and a contribution to your company pension scheme.
- Annual Learning & Development budget for your professional and personal development, including training, coaching and subsidized German language courses.
- Learning from highly-skilled colleagues through an open, appreciative feedback culture.
- Discounted access to gyms and courses through "EGYM" for your fitness and work-life balance.
- Health care activities by company doctors such as vaccination, skin screenings, and mental health service via HelloBetter.
- Free Tuesday lunch in the office, company-wide events, regular "Beer O'clock" afterwork events, and various sports events throughout the year.
-
Karrierestufe
Direktor:in, VP etc. -
Beschäftigungsverhältnis
Vollzeit -
Tätigkeitsbereich
Marketing -
Branchen
IT-Dienstleistungen und IT-Beratung
Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei tado° verdoppeln.
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