Brand & Performance Marketing Director

My client are a European market leader for smart products and services to manage your energy consumption and control your climate at home

Responsibility

• Responsibility for all media campaigns, inspiring and engaging our consumer audiences through best in class (digital-first) execution. Delivering seamless and relevant media experiences across all touchpoints and channels in performance and awareness channels.
• Short- and long-term strategy for end-to-end campaigns across markets, from strategy & planning through to activation and optimization across channels.
• Campaign budget ownership.
• Driving the agenda and innovation roadmap with media agencies, suppliers and key media partners (Meta and Google among others).
• Owning the digital test & learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
• Supporting the Global Head of Marketing in the annual marketing planning process, taking into account all paid media touch points along the CDJ to drive a seamless consumer experience.
• Continually analyzing and reviewing existing strategies, media plans and tactics to continuously improve performance and drive media effectiveness.
• Overseeing & coordinating Influencer marketing activation as part of campaign programs.
• Managing, leading and developing a direct team. Building a highly capable and engaged team.

Requirements

• >8 year of experience in Media in both Performance and Brand building. Preferably across European markets.
• Skilled in Media strategy, execution, tracking and optimization.
• Experienced in managing internal and external stakeholders such as suppliers, agencies and media partners.
• Proven leadership experience taking existing teams to the next level and building high performing structures and capabilities.
• Hands on mentality and entrepreneurial spirit with the drive to shape and build.
• Understanding of latest tech and digital trends and translation into actionable ideas.