Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-seven Maisons. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.
For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging Society, and Empowering our People. We are proud to promote a diverse, equitable and inclusive working environment for all.
As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.
Your Mission:
The Brand Manager’s responsibility is to manage all brand related matters for Belvedere in Germany. The mission is to generate sustainable growth and create value for the brand by building brand equity with the consumer target over the long term, whilst creating below the line activations to support short term sales achievement. The Brand Manager will recommend, develop, and execute the local brand strategies and marketing programs in line with the global brand strategy.
BRAND MANAGEMENT / STRATEGY
Lead the brand and develop brand plans across all touchpoints (ATL, BTL). Ensure tracking of results and recommend adjustments to plans accordingly.
Lead strategic development of annual brand plans/three year plans in accordance with brand, sales and financial targets and in line with global strategies.
Be responsible for communication and custodianship of brand strategies internally and influence the commercial agenda of the brand in line with the brand objectives.
Develop research programs in conjunction with Marketing Insight Manager when required.
Achieves sales and profit contribution.
COMMERCIAL / TRADE MARKETING
Set objectives with the On & Off-trade sales teams, jointly developing plans for channels and key accounts
Work with the trade marketing team to develop and evaluate trade focused programs.
Be accountable for the development, implementation and control of brand activations.
COMMUNICATION / EVENTS
Collaborate with the PR & Communication Team to agree on PR objectives, develop focused PR strategies / activations, and set KPIs.
Brief / work in cooperation (jointly with the media manager) with the media agency to develop and implement impactful and successful media plans.
Brief creative/production agencies. Set budgets. Oversee execution. Evaluate results.
Evolve and implement brand events supporting the brand platforms.
Develop and execute strong digital marketing plan in collaboration with the Digital agency.
Other Responsabilities
Key point of contact for maison
Manage A&P budget, ensuring optimal allocation of spending and monthly reporting
Regular reporting and analysis of brand performance and key KPIs
Work with the finance/controlling teams to agree on forecasts and allocations.
Work closely with the customer service team and logistics
Regularly spend time in trade and keep up to date with competitor activity across the marketing mix
Education:
Degree level
Professional experience & know how:
Luxury industry, drink industry experience is a plus, strong brand management experience (minimum 4 years of experience)
Languages
German, English fluent, French as nice to have
Technical & management skills:
Business thinking
Strong commercial skills
Structured and methodological approach
Innovation Management
Pro-active leadership skills.
Ability to develop relationships, good presentation and ability to interact at senior level in large corporations
Excellent communicator & team player
Project management skills
Personal & interpersonal skills:
Entrepreneurial Mindset
Solutions orientated
Drive for Creativity / Innovation
Influencing and negotiating Skills
Ambition to deliver excellence
Effective team player, collaborative
Affinity to wines and spirits category
Dealing with ambiguity
Affinity to night channel
Benefits
30+ days vacation
Attractice Employee discounts for own products and corporate benefits
Meal allowance and coverage for public transport
Wellpass
E-Bike Leasing
Comprehensive training and an excellent working atmosphere and modern working equipment
Opportunities for further training and (international) development within LVMH
We are looking forward for your application with your earliest possible start date and your salary expectations.
In order to ensure the most objective assessment of skills and qualifications possible, we ask all applicants to submit their application documents without a photo. We are committed to equality and making the best use of the talents and diversity of all our employees. We provide equal opportunity for all individuals regardless of age, race, ethnicity, nationality, gender, including gender identity and expression, sexual orientation, disability, marital or civil partnership status, maternity, paternity and adoption leave as well as any other class protected by law.
Karrierestufe
Management
Beschäftigungsverhältnis
Vollzeit
Tätigkeitsbereich
Marketing und Vertrieb
Branchen
Getränkeherstellung
Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Moët Hennessy verdoppeln.