Brand Manager Belvedere (m/f/d)

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-seven Maisons. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging Society, and Empowering our People. We are proud to promote a diverse, equitable and inclusive working environment for all.

As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

Your Mission:

The Brand Manager’s responsibility is to manage all brand related matters for Belvedere in Germany. The mission is to generate sustainable growth and create value for the brand by building brand equity with the consumer target over the long term, whilst creating below the line activations to support short term sales achievement. The Brand Manager will recommend, develop, and execute the local brand strategies and marketing programs in line with the global brand strategy.

BRAND MANAGEMENT / STRATEGY

• Lead the brand and develop brand plans across all touchpoints (ATL, BTL). Ensure tracking of results and recommend adjustments to plans accordingly.
• Lead strategic development of annual brand plans/three year plans in accordance with brand, sales and financial targets and in line with global strategies.
• Be responsible for communication and custodianship of brand strategies internally and influence the commercial agenda of the brand in line with the brand objectives.
• Develop research programs in conjunction with Marketing Insight Manager when required.
• Achieves sales and profit contribution.
  
  

COMMERCIAL / TRADE MARKETING

• Set objectives with the On & Off-trade sales teams, jointly developing plans for channels and key accounts
• Work with the trade marketing team to develop and evaluate trade focused programs.
• Be accountable for the development, implementation and control of brand activations.
  
  

COMMUNICATION / EVENTS

• Collaborate with the PR & Communication Team to agree on PR objectives, develop focused PR strategies / activations, and set KPIs.
• Brief / work in cooperation (jointly with the media manager) with the media agency to develop and implement impactful and successful media plans.
• Brief creative/production agencies. Set budgets. Oversee execution. Evaluate results.
• Evolve and implement brand events supporting the brand platforms.
• Develop and execute strong digital marketing plan in collaboration with the Digital agency.
  
  

Other Responsabilities

• Key point of contact for maison
• Manage A&P budget, ensuring optimal allocation of spending and monthly reporting
• Regular reporting and analysis of brand performance and key KPIs
• Work with the finance/controlling teams to agree on forecasts and allocations.
• Work closely with the customer service team and logistics
• Regularly spend time in trade and keep up to date with competitor activity across the marketing mix
  
  

Education:

• Degree level
  
  

Professional experience & know how:

• Luxury industry, drink industry experience is a plus, strong brand management experience (minimum 4 years of experience)
  
  

Languages

• German, English fluent, French as nice to have
  
  

Technical & management skills:

• Business thinking
• Strong commercial skills
• Structured and methodological approach
• Innovation Management
• Pro-active leadership skills.
• Ability to develop relationships, good presentation and ability to interact at senior level in large corporations
• Excellent communicator & team player
• Project management skills
  
  

Personal & interpersonal skills:

• Entrepreneurial Mindset
• Solutions orientated
• Drive for Creativity / Innovation
• Influencing and negotiating Skills
• Ambition to deliver excellence
• Effective team player, collaborative
• Affinity to wines and spirits category
• Dealing with ambiguity
• Affinity to night channel
  
  

Benefits

• 30+ days vacation
• Attractice Employee discounts for own products and corporate benefits
• Meal allowance and coverage for public transport
• Wellpass
• E-Bike Leasing
• Comprehensive training and an excellent working atmosphere and modern working equipment
• Opportunities for further training and (international) development within LVMH
  
  

We are looking forward for your application with your earliest possible start date and your salary expectations.

In order to ensure the most objective assessment of skills and qualifications possible, we ask all applicants to submit their application documents without a photo. We are committed to equality and making the best use of the talents and diversity of all our employees. We provide equal opportunity for all individuals regardless of age, race, ethnicity, nationality, gender, including gender identity and expression, sexual orientation, disability, marital or civil partnership status, maternity, paternity and adoption leave as well as any other class protected by law.