Bart de Bruijn

A little sneak peek into the before and after of our latest brand video for CARU Containers 👀🤯 Let us take your video to the next level with Invelo Agency

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Collab time! Monika Rutten and I were talking about the impact we have on the apps and websites we create, especially from a (UI and UX) design perspective. The result of chatting is a cool blog about a very specific topic: hyper-individualism. You might often overlook it, but the impact we have on people is very big! And one of the clear things we've seen is our impact on how people's behaviour is changed from using certain apps or websites. In this blog we're taking a look at what actually is hyper-individualism, the effects of it and most importantly what our role can be to do something about the world we've collectively created. You can read the blog here >> https://lnkd.in/ef3aSMZK #design #conscious #technology #impact

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Don't Let Your Startup Fail: Test Your Idea Fast with an MVP Imagine putting all your effort into creating a product, only to find out no one wants it. Ouch! This happens to many startups. In fact, 42% of startups fail because they build products nobody wants (Clutch survey). Here’s where an MVP (Minimum Viable Product) comes in to save the day! An MVP is a basic version of your product with the key features needed to solve a problem. It's simple, efficient, and designed to learn from real users. Why MVPs are awesome: ✅Get real feedback from users quickly. ✅Avoid wasting money on something nobody wants. ✅Use user feedback to make your product better. Think of it like this: You wouldn’t build a whole house without first making a blueprint, right? An MVP is your blueprint for a successful product. It lets you test the basics, make improvements, and create something people actually want. MVP = Launch faster, learn faster, succeed faster. P.S. You can launch your Minimum Viable Product (MVP) in just 4 weeks. #StartupSuccess #MVPDevelopment #FailFastLearnFast #UserFeedback #LeanStartup #ProductValidation #MarketFit #AgileDevelopment #Innovation #Entrepreneurship #BusinessTips

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Dank je wel Anna Batten voor de superleuke en interessante training 'Zakelijk tekenen'! Door jouw heldere uitleg en enthousiasme vind ik dat zelfs ik kan tekenen! View my verified achievement from Agile Scrum Group.

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AI: Thinking for you is cheap ?? We calculate that by 2027 the AI sector could consume between 85 to 134 terawatt hours each year. That’s about the same as the annual energy demand of the Netherlands. We’re talking about AI electricity consumption potentially being half a percent of global electricity consumption by 2027 A recent report by the International Energy Agency offered similar estimates, suggesting that electricity usage by data centers will increase significantly in the near future thanks to the demands of AI and cryptocurrency. The agency says current data center energy usage stands at around 460 terawatt hours in 2022 and could increase to between 620 and 1,050 TWh in 2026 — equivalent to the energy demands of Sweden or Germany, respectively. 

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Innovation and storytelling go together like jam and toast. You can have a slice of toast, but it’s always better with a bit of jam! 🍞 Why is this important? Well, I’ve been reading Gijs Van Wulfen’s book on innovation called “The Innovation Expedition” and one of the examples struck a chord with me. Nintendo’s creation of Mario🕹👨🏻‍🔧 Mario has more games, movies, TV shows and toys than you can throw a banana skin at 🏎🍌 However, none of this would have been possible if Nintendo hadn’t failed at breaking the US games market. It had many arcade games that flopped, and they needed a hit. Shigeru Miyamoto, the creator of Mario, wondered why games up to that point had been completely uninspiring, unlike books and movies. So he set about creating a King-Kong-like character, later called Donkey Kong because the original name of Stubborn Gorilla was a bit heavy-handed. 🦍 The story of the original Donkey Kong game was that Donkey Kong had kidnapped a princess who needed to be rescued by our hero Jumpman, who we now know as Mario after their branch’s landlord who resembled the character, by climbing up a burning building under construction to save his girlfriend, who we now know as Princess Peach! 👸🏼 The story was a hook. By 1981, the US market was taken by storm and Donkey Kong was a complete success. Mario’s career as the world’s most famous virtual plumber was about to take off to new heights. 🚀 This story resonated with me because I’ve always loved video games – even though I don’t get much time for them these days! My love of Mario started when I got my GameBoy Colour in 1998 where I had 2 games to get me started – Pokemon Red and Super Mario Bros. Deluxe. Both of these games are driven by a compelling narrative, a story to get behind, making me hooked to their franchises for life. It’s nostalgia in a cartridge, a promise that not many organisations have been able to achieve. What does this teach us? 🤔 1. Storytelling amplifies an invention to new heights and takes us from invention to innovation; 2. It can leave an impact on your customer, creating a bond that can last a lifetime; 3. Your storytelling ability could be the difference between success and failure – so always practice where you can! From Beowulf to Lord of the Rings to Super Mario, humans are fascinated by a compelling story and will always resonate more with something to which they can relate. 📖✨ 💡 What was your favourite video game growing up and if you picked it up again today, how would it make you feel? #nintendo #supermario #innovation #storytelling #story #productdesign #productstrategy

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Fairphone made 16M€ in revenue in 18 months. But his founder never intended to start a phone company! Bas van Abel never intended to start Fairphone. He just wanted to raise awareness about conflict minerals. He is a designer, so he said “what about we try to produce a phone from scratch, starting at the mines?!” The press and people got interested. So he asked himself: why not a crowdfunding campaign… 30’000 people pre-ordered the phone. That’s how Fairphone became the fastest growing tech startup in 2013. But that costed the health of Bas. He had a serious burn out and finished at the crisis center. Fairphone, that’s now: 🚀 16M€ in turnover in their first year and a half 🚀 the fastest-growing technological startup in Europe in 2013 🚀 a current turnover of 40M€ 🚀 500,000+ Fairphones sold worldwide 🚀 5 versions of Fairphones released 🚀 150+ employees worldwide Bas shared with me what he learned on the way: ✅ How to operate a circular business model and make it fair ✅ How Fairphone found their product-market fit through campaigning ✅ What conflict minerals are and the complexity of the phone supply chain ✅ How to make the supply chain as fair as possible ✅ How they managed to set up the Fair Cobalt Alliance ✅ What makes Fairphone fair? ✅ How to create a business model that supports a longevity mission and is profitable at the same time ✅ How to move from an old to a new reality through the theory of change and set impact milestones ✅ How steward-ownership can help to have a healthier relationship with your stakeholders ✅ When is the right time to raise VC ✅ How to hire a management team ✅ How Bas went into a big burn-out and how to take care of your personal health as a founder Bas was one of the most inspiring founders I had the chance to interview. And Fairphone is definitely the most successful entrepreneurship journey I had the opportunity to dissect in my Mission First podcast! 👉 Listen or watch the full interview with the link in the first comment

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Challenging journey to open new horizons! Let me know in the comments what you think about the first steps of the transformation.

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7 years ago I was by far the most unstructured sales rep. About last month during the podcast recordings with the one and only SaaS baas himself, Johan de Wit from We Love SaaS (Formerly SaaS Bazen). "Koen, what is nature and what is nurture?" Here is how I learned as an utterly energetic yellow DISC personality type (there you go ✨Michiel Sujeet Reith✨ 😎) how to apply analytic, structured blue DISC capabilities. When I was AE at Teamleader I had handwritten notes everywhere... Over the years I changed 1 fundamental thing. I started learning to create processes, structures and frameworks. I learned how to document. Fast forward 7+ years... I dare to say that documentation has become my second nature; is that even possible Johan? 🤔 To all founders and GTM leaders, I can only advise you to start documenting early on. Don't rely on Operations, Enablement and/or Product Marketing. You need to own this yourself. What to document: ✔️ Processes & Playbooks. ✔️ Key Learnings & Best Practices. ✔️ Templates, Frameworks & Checklists. It is all crucial for your team's consistent success. Regardless if you are the CEO, founder or GTM leader. Don’t expect your team to document if you are not consistently executing on it. Where do you start? 1️⃣ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀: Build a library of great qualification, discovery, demo, negotiation and closing calls (make sure you leverage a tool like Gong to record). 2️⃣ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗖𝗹𝗼𝘀𝗲𝗱 𝗪𝗼𝗻 & 𝗟𝗼𝘀𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: In this way the team also understands better where to invest or not invest their prospecting hours. Focus on your ICP. Customer where you truly make an impact with your software. 3️⃣ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Interview your ICP and share the insights with the team. Or record or transcript the conversation and leverage it as marketing collateral. 4️⃣ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Share industry insights by talking to industry experts and competitors. You will be amazed at what insights you gain from these conversations. 5️⃣ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀: Make sure to create summaries of your provided training and coaching sessions so new joiners can leverage them during onboarding. And definitely leverage the power of AI and chatGPT to be more efficient. I had a blast speaking to Johan de Wit about my passion for startups, scaleups, coaching, developing and my second nature, documentation. Interested why this YELLOW DISC personality started archiving and analysing more than 2,000+ GTM leader posts? Comment 'We Love SaaS' and I will share my GTM library which helps me to answer all kinds of GTM questions I'm facing as a co-founder of Personio Benelux. PS. Proud to have been guest in the show with for me great inspirators like 🐶 Jacco van der Kooij Rutger Teunissen Han Kleppe ✨Michiel Sujeet Reith✨ and many more.

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A while ago when we released #TabMove we made the bold claim that we could be up to 10x faster than the manual migration process. We t-shirt size them to make it transparant for our clients. Let's take some recent examples: Size L Client - Manual 900 days - TabMove 45 days Size XXXL Client - Manual 1820 days - TabMove 180 days Size L Client - Manual 271 days - TabMove 29 days Size M Client - Manual 80 days - TabMove 10 days Size S Client - Manual 22 days - TabMove 3 days Need a migration to run smoothly? Come talk to us 😎

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HOW ABOUT THE QUALITY OF GOODS ON TEMU? In our latest deep-dive report on Tech Buzz China, we shared many new insights about the Chinese webshop Temu. Like many other Chinese webshops, Temu doesn't have a very good reputation as far as product quality goes. I myself have made 15 purchases on Temu, all by actively searching for something I really needed, not by mindlessly browsing. I would say 3 did not meet the standard of supposed usage while 1 other product immediately broke upon usage. For all 4 products, I filed a complaint, did not have to return the goods, and got my money back in 24 hours. This shows the balancing act that Temu is performing regarding price vs. quality vs. customer satisfaction. People tend to compare Temu's quality issues to the problems Wish faced with their drop shipment business model, but Temu's approach is really different. Besides doing its own quality checks before making goods available on the website, it uses a - might a say devious? - scheme. In our report, we elaborate on this. Here's a summary. - Temu is aiming for 'export quality', meaning it requires a certain minimum quality from merchants (which is probably higher than the 'domestic quality' its parent company Pinduoduo would allow in China) - Temu uses a weekly bidding system to get the lowest price from merchants (often manufacturers) that sell the same goods. This significantly drives down prices but can lead to quality issues as manufacturers use low-quality raw materials to maintain healthy margins (e.g. a manufacturer of winter jackets might skimp on the filling of its products) Temu is actually extremely customer-friendly, giving most consumers the benefit of the doubt when they complain. In the case of quality complaints, the merchant has to pay five times the consumer prices as a fine. Considering that the merchant's margins are minimal, this means that they need to sell large quantities of goods to compensate for any single complaint. - Temu does not share detailed reasons for fines with merchants. - The five x consumer price fine is used to refund the consumer (1 x) but Temu pockets the other 4 x. This balancing act tries to ensure the lowest price possible at acceptable quality. But it could seriously backfire if consumers get fed up with receiving shoddy goods and turn their backs on Temu. Time will tell if Temu can find the right balance. Other findings in our report concern the changing product mix that Temu will be able to offer through its semi-managed model (you thought your business was safe, did you?), Temu's road to profitability and lots more. So do go and check it out at https://lnkd.in/ed7M6VM2 You get the first 1/3rd for free and we would really appreciate your support for our work if you would get the full report through a monthly or yearly subscription. P.S. Don't buy stuff you don't really need folks! Not on Temu and not elsewhere either.

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The next 'Product Experiment Tune-Up & Fix-It!' meetup is 5 June at 4pm CEST. Join us this Wednesday and every two weeks as we go deep on your product experiment(s). Here’s the sign up link: https://lnkd.in/d3YiwgKm Our last process experiment worked well so we’re sticking with ONE experiment per meetup. Here’s the process: - Anyone can pitch an experiment or a challenge. - The community votes. - The experiment or challenge with the most votes will be the topic for the entire session. Maurice and I will see you there! P.S. Tell your colleagues and friends to join or simply forward them the open invite. The more, the merrier! #productdiscovery #rapidexperimentation #communityofpractice #leanenterprise #leanstartup #leanux #hypothesistesting *************** About our Community of Practice: It's for all Product folks interested in refining a current experiment or sharing their experimentation skills. It offers a platform for participants to pitch, vote on and discuss one or more experiments, benefiting from diverse perspectives and collaborative problem-solving. We communicate async between meetups via our Slack workspace. OOOH, OOOH! PICK ME! Want a more structured way to pitch your experiment? Fill out a ‘Test Card’ or check out this experiment briefing doc we pulled together to give you a leg up in the voting: https://lnkd.in/emri4R2d. We don't believe in homework so it's not required.

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ImpactBuying is growing and expanding. And we have some exiting news: Marjan De Bock-Smit and I are very happy to have Moniek van Roon at our side as business partner and shareholder. 🎉 We are full of ambition to bring our #Bcorp to the next level. It was such a wonderful decade working side by side with Marjan as Co-CEO. As off today her role will change into non-executive director so she can focus on international expansion and strengthening our innovation ambitions. We are always moving, always focusing on making things better and enabling sustainable growth with our stellar ImpactBuying team. And just like the legal context for our clients is changing dramatically (#CSRD #CSDDD #EUDR #GCD); we are gearing up as well to help our clients meet all these demands in the right way. All fun and games 😍 Step by step…. Today the press release went out. Details: https://lnkd.in/erAVYSqv #CSRD #dataverification #supplychain #CSDDD #exited #determination #expansion #compliance #positiveimpact

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Currently, I have been triggered by the Positive health model, supported by Machteld Huber and IPH. A slight transformation from person-bound model to a model that as my idea suggests fruitfull entrepreneurship conditions: #instituteforpositivehealth#entrepreneurship#model

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Quick post about finally 'really' being able to use your own(ish) product and loving it :-) Since October, Dutch readers can download VPRO's Club Lees (‘Club Read’) app and read one book each month, for free. The books are chosen by four ‘club members’ who also fill them with dozens and dozens of annotations (text, links, audio clips, video’s) that give you their thoughts, feelings, and background information along with the book text itself. You can then respond to these notes, or create your own private reading club and invite your friends. At Immer, we helped develop the Club Lees app, together with Norday (formerly GRRR and IN10) and VPRO itself. The app uses the Immer Reading System, which aims to be the world’s best solution for digital reading and includes many built-in features like the ones enabling the social annotations described above. All this is just to preface the begrudging admission that I don't read along in Club Lees nearly as much as I'd like. Each book goes through my hands as I test it, each app update I tinker with extensively, and I often use both books and app to demonstrate what our technology can do. But the more I jump through the reading experience to show it off, the harder it becomes to keep track of my position. On top of that, reading in the app is accompanied by worrying about those details that probably no-one else notices, but I definitely want fixed in the next version. In short, I’m always a little jealous of ‘normal’ users who can experience the app as it was intended. That is, until this month, when club member Hanneke van der Paardt chose Banana Yoshimoto’s 1988 novel 'Kitchen', which was recently re-translated and re-released in The Netherlands. It was the first time a book in the app had long been on my personal to-read list, so I decided I couldn’t just let this one go. I haven’t quite finished 'Kitchen', even though it’s not a big book, but I’m enjoying it a lot, including the annotations. My favorite part is that Hanneke interviewed Maarten Liebregts, the book’s translator, about Japanese culture and language, of which (video) fragments are scattered throughout the book. I already knew it in theory, but now I'm experiencing how much of a extra layer stuff like this can add to a reading experience in practice. #socialreading #bananayoshimoto #clublees

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Storyblok is cooking something up today!👇 Everyone knows we are huge fans of pizza, but we are also fans of nicely developed websites. That's why we relaunched our storyblok.com website. We enjoy upgrading our product, so we launched the Ideation Room (public beta) powered by AI. That's a game changer for content development inside a headless CMS (check comments for more info). We want to grow more, create the most loved headless CMS, and build an end-to-end content platform powered by AI and Automation. That's why we want to announce... *drum roll* Our SERIES C Funding led by Brighton Park Capital, HV Capital, Mubadala , 3VC, and firstminute capital! We just raised another 80M to assist us in our journey of becoming the best out there! 🚀 This will help us continue to innovate, build a great platform for our customers and partners, and establish our presence in the market. You can find the press release and more about an ideation room in the comments, and if you want to learn more about the platform itself, feel free to DM me. #headlesscms #composable #funding #MACH #contentmanagement #SaaS

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The Dutch startup ecosystem faces a paradox. On one hand, there's a push for founders to be more ambitious, create larger companies, and take greater risks. We often hear that lifestyle entrepreneurship is frowned upon, and media outlets portray Dutch entrepreneurs as risk-averse compared to their American counterparts. Yet, when Dutch companies do take significant risks and either succeed (like bunq) or fail (like VanMoof), these same media outlets are quick to criticize. This raises an important question: Do journalists consider their role in shaping perceptions of Dutch entrepreneurs and influencing the next generation's willingness to take bold risks? (I acknowledge the vital role journalists play in scrutinizing startups and corporations, uncovering hidden truths, and holding businesses accountable for their actions.) As we encourage innovation and growth in our startup ecosystem, it's crucial to examine how we discuss both success and failure. Are we fostering an environment that truly supports entrepreneurial spirit, or are we sending mixed messages? Anke Huiskes Donovan van Heuven Stijn Bronzwaer Rinke Zonneveld Ali Niknam

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