ULRICH HERRENWEGER

The AI conversation is on steroids. SEO never died harder. Yet little really changed. Let’s look at the facts: • Google just finished rolling out its March 2024 Core Update, a gut punch for fast, no-effort results lovers.  • Sundar Pichai talked about SGE coming in a few months, aka Google results are evolving to even more zero click results. • Growth in unpaid visibility equals more aggressive content production, yet users do not consume more content. Not to mention the critically diminishing attention spans.  • EAT evolved to EEAT stressing even more the expertise delivered in the content What combines all five above? - Search is evolving to rely more on content expertise than on content volumes. What will AI change? - Content production will become a commodity. What will remain? - Expertise. Coming back to the pains of improving the SEO of a technology business in a slightly distressed technology industry, when connecting the dots, I get this: 🔥 By all means - employ AI, but employ expertise harder. Inspired by this fresh thought, I contacted the product marketing managers—the people who know their products, and how to talk to the clients about it with real expertise. I am blessed to know quite a few brilliant product marketing managers - Antonia Bozhkova, Dobrin Grancharov, Galina Jordanowa, Nora Petrova, and Diana Trankova, CPM . I asked them a series of questions, hoping that their answers would shed more light on the importance of their role and involvement in the content production process with the end goal to improve and sustain meaningful SEO results for clients. I will publish all our discussions in the next few days, but remember that this is an open conversation. If you have a question, DM me or leave a comment below, and I will make sure I pick up their minds and answer them. (Due to Linkedin character limitations) let's roll with 1️⃣ Did you receive formal copywriting training, or is your writing expertise self-developed? https://lnkd.in/dHa5bTBU

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Check this post first ➡️  https://lnkd.in/d7Anz5tj Asking the PMMs, Question 2️⃣ What types of public-facing content do you typically contribute to (blog posts, website copy, social media, etc.)? 💡 (I know this question sounds basic but it is important. It aims to give more visibility on the scope and impact of the PMM role for companies who don't have it internally. If you don't have PMMs and don't plan having, who is building this content for you? Are these people involved in your SEO plans? They should be.) Nora Petrova: Nowadays it’s mostly website copy and blogs. At various times, I’ve also covered social media and writing ads, blurbs and brochures. Galina Jordanowa: Mainly blogposts, website copy, email, ad campaigns. Diana Trankova, CPM: In my role as a Product Marketing Manager, I'm actively involved in creating a wide array of public-facing content. This includes drafting website copy and campaign-related landing pages, developing GTM materials, writing copy for award nominations, and creating case studies. Additionally, I occasionally assist the marketing team with crafting social media posts, particularly within my technology domain (public cloud and productivity). Dobrin Grancharov: Usually website copy and bottom of the funnel blogs. I also take active part in reviewing other blog posts, ebooks and social media posts to ensure they align with the strategic messaging I've put in place. As a product marketeer, my main responsibilities are tied to strategic messaging, which then gets distributed across partner teams, who are responsible for specific channels and content types. Websites are the forefront of a business, presenting the value and positioning of a product or business to customers and ensures we attract the right market segment, which is why product marketing is directly responsible for website copy. Antonia Bozhkova: - Website copy - Whitepapers/eBooks/video screenplay/podcast questions - Blog posts - Case studies - Sales enablement (outbound email copy, slide decks, brochures, etc.) - Email nurtures. You think you have a better bet for someone writing your mid and bottom of funnel content? 💡 Reminder: Have a question of your own? Hit the comments. #content #seo #contentmarketing #pmm #productmarketing

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The following are the top five reasons why you should create your own funnel visualization report instead of the funnel exploration provided by the #GA4 user interface to get the best results: 1) You can not adjust the conversion window between steps in the GA4 Funnel exploration report. Complex funnels with multiple steps might require analyzing user journeys across varying timeframes. The inability to adjust windows can make it challenging to understand the complete picture and identify bottlenecks at specific points in the funnel journey. When creating your own funnel visualization report, you can adjust the conversion window between steps, which might be more suitable for your website to represent your users' behaviour accurately. For example, If you know users typically browse for a few days before purchasing, you can set wider windows between browsing and purchasing steps in your funnel report. . . 2) The default funnel visualization is based on the events and parameters that are automatically tracked or that you have set up manually. If you haven't set up tracking for specific events important to your user journey, they won't be included in the funnel visualization. Now you may go ahead and start tracking the specific events, but it won't change the historical funnel visualization data. If your event tracking is not set up correctly, it may skew your funnel visualization. Now, you may go ahead and correct the event tracking setup, but it won't change the historical funnel visualization data. You can, however, work retroactively on a custom funnel visualization report. . . 3) The default funnel visualization offers limited customization options, making tailoring the report to your specific needs challenging. Your website or app may have unique steps and interactions not covered in the default visualization. The default funnel visualization might not cover all aspects of your website or app's user experience. Creating your own funnel visualization allows you to customize the steps, events, and parameters, providing a more accurate representation of your user's behaviour. . . 4) Cardinality and data sampling can both impact the accuracy and reliability of the funnel visualization report in GA4. When you create your own custom funnel visualization, you can make sure that the data is not subject to cardinality and data sampling before you visualize it. For example, you can use the data stored in BigQuery to create funnel visualization. . . 5) A custom funnel visualization can provide a more in-depth view of your users' behaviour and their progression through the funnel. This can help you identify bottlenecks, drop-off points, and areas for improvement that might not be evident in the default Funnel Visualization provided by GA4.

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I helped a brand transform their ROAS from 3 to around 10-12. By implementing these 3 simple Google Ads optimizations: 1. Product Feed Duplication For a single shopping search, you could have multiple product listings shown at the same time. And this is a must for brands with just 1 or 2 products. You get more real estate, especially for branded searches. The cool thing about this… You can customize your feed to a specific goal. By duplicating and changing the main attributes of the same feed… You can target a whole different audience and keyword theme. For example… You can have lifestyle product images on your prospecting campaigns. And just regular product shots for branded campaigns. You just need to make sure you’re not submitting the same set of attributes. - - - 2. GMC Duplication Just a short notice… This only works in Europe and UK. You can duplicate your product feed and your entire Google Merchant Center. This lets you participate in the same auction with 2 or more comparison shopping services. What this means is that… Within one Google ads account, you can have multiple Shopping ad listings… For the same search terms. And the good thing is that you never compete with yourself. - - - 3. Bulk Pricing This one’s really been flying under the radar. It allows you to tell Google you have a tiered pricing model. This is a game changer if you're selling products at a lower price for higher quantities. For example... You can say in your ads the normal price is $5. But if you buy at least 10, then the price becomes $4. If you buy at least 50, it becomes $3. Give this information to Google and they’ll visualize it in the ad. - - - PS—We help 7-8 figure eCommerce brands profitably scale with Google and YouTube ads. We do this through our proprietary Google ads system, which is run by our in-house team of ex-Google employees. Get a free audit and action plan to scale your brand in the next 90 days. FREE. https://lnkd.in/dRCC9NnE

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7 SEO Tips to Rank a Site after Google AI (SGE):

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I believe subject matter expertise (SME) in content production is critical. Of course you can outsource some, and AI another part of it, and you should definitely do it to scale. But product expertise is the foundation of winning content and is non-negotiable. Google thinks so, too. I've reached out to a few tech PMM folks for their input; this collaboration gives more visibility to the critical role their expertise plays in SEO and organic growth. (more on why I did it here ➡️  https://lnkd.in/d7Anz5tj). So today I post Question 3️⃣  Can you outline your role in the content creation process? Do you draft, edit, provide input, or give feedback? Nora Petrova: Today, I mostly write website content, though I may write a few blogs throughout the year. I wear many hats in content creation, though - I often provide feedback to my colleagues’ copy or collaborate on a shared document. Galina Jordanowa: Usually I create the content, and then the content goes through proof-reading team. Diana Trankova, CPM: I play a hands-on role in the content creation process, primarily drafting and editing. I play a critical role in shaping the message and ensuring it aligns with our objectives. Dobrin Grancharov: Depends on the type of content and company process, but in general I am responsible and accountable for website and BOFU blogs and assets, while being consulted or asked to review all other product content. Antonia Bozhkova: It really depends on the type of content that needs to be created. I usually draft more technical product-related content from scratch and get input and/or feedback from the PM and developers. The same may be true for whitepapers, eBooks, surveys, etc. When it comes to blog posts, SM posts, and email copy, I usually provide feedback on something drafted by the marketing team. Short and sweet. Linkedin character limitation does not allow me to post more from the interview, so I will continue tomorrow. Previous questions: Question 1: https://lnkd.in/dHa5bTBU Question 2: https://lnkd.in/d4K8Hezd 💡 Reminder: Have a question of your own? Hit the comments. #content #seo #contentmarketing #pmm #productmarketing

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5 CRO mistakes brands need to stop making: (Unless you're OK with mediocre conversion rates) 1️⃣ Treating CRO as a side project Most brands run sporadic tests with no overarching strategy. By not prioritizing CRO, you're missing out on massive growth. my Hypothesis: Implementing a structured testing program will increase conversions by identifying and solving customer pain points. 2️⃣ Focusing on conversion rate over revenue Conversion rate is a vanity metric in isolation. It doesn't matter if more people convert if they're spending less. Instead also focus on metrics that impact your bottom line: revenue, contribution margin, return rates, and so on. 3️⃣ Not segmenting results to learn more After a test ran, you should segment the results to figure out what was learned and where it worked. New vs. returning customers have different needs & behavior. By putting them together, you water down your results and come up with new insights & ideas for follow-up tests 4️⃣ Ignoring qualitative data Numbers alone don't tell the full story. Pair quantitative data with customer feedback & user recordings. Get the why behind the what. 5️⃣ Not having a post-test plan The test isn't over when you have a "winner". You need to analyze results & share learnings with your team. Develop a plan for iterating on the outcome. P.S. Since you read the entire thing, I guess you could use some ideas... I handpicked 94 ideas for online shops and added what data points to look at to prioritize them. Want it? Like & Comment "Sharing Is Caring" & I'll DM it to you!

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This case study is a testament to the power of strategic optimization and leveraging Google's tools to the fullest. Excited to learn more in the upcoming Google Ads Masterclass!

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"𝗜 𝗵𝗮𝗱 𝗺𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗽𝗲𝗻𝗱 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 30% 𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵..." "My client saw a 2x increase in clicks using my Google Ads strategy..." Such claims circulate often here on LinkedIn. But here's what's usually missing from the real story : → The actual ROI from these clicks → The cost per conversion and the customer lifetime value → The long-term impact on overall business growth Avoid getting caught up in the numbers alone. It's not about spending less each month and getting more clicks. Focus on using your budget wisely to attract high-quality leads consistently. That's the real measure of success for the team at Digital Next, UK

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Extremely important steps! Here's an easy way to see them in action: I have recently set up my own website - it's literally just my name - the beauty of sharing your name with nobody else. I will be sharing my journey however of a site that gets literally no hits right now to how I build it, what SEO I do for it, how I advertise it and more so anybody else who wants to do something similar with their own personal branding can go ahead and do the same.

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7 angles to reverse engineer a competitor's SEO content (and how to make yours better) 1. Title tags - This is the first thing people see on the SERPs - Optimize it for your target keyword - Make it click-worthy for users 2. Heading tags - Look for your ICP's pain points & questions - Use SEO Pro Extension to find this - Take heading ideas as inspiration 3. Content flow - Observe how content is visually structured - Notice how you consume content - Look for breaks & formatting 4. Images - See how images complement the text - Take notes on the types of images - Dive into their alt texts 5. CRO - Consider signing up for stuff & dive into funnels - Look for CRO opportunities within the copy - See how the images complement the text 6. Linking - Look for external links to credible resources - Look for internal links to help with crawling - Note how links add to the user experience 7. Schema - Use SEO Pro Extension and go to the Schema tab - Plug the site into the Rich Results test - See if they're missing any schema --- With this new wealth of knowledge: - Imitate the most impactful and effective elements - Aim to create content with more depth, not width - Create content that satisfies the keyword intent - Get creative & unexpected with your content - Look to improve upon the structure You've now got a blueprint for your SEO content. P.S. What's the last blog you've read that you enjoyed?

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Want pMax insights Google won't give you? Then you need this script by Mike Rhodes 💡 (I've shared it many times before but I'll keep sharing it because literally everyone can benefit from it) It shows you: 1: Spend & performance per channel. 2: Product performance insights. 3: Search category insights. 4: New asset group data. And a whole lot more. Especially number 1 is crucial for success with pMax... It shows you the data Google doesn't want you to have access to. This script is an absolute necessity for EVERY account with Performance Max campaigns. Check out how it works and where to download it here: https://lnkd.in/ei_x4n87 Are you already using this amazing script?

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What happened in MAY? [SEO Recap] 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗟𝗼𝘀𝘀 𝗼𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲𝘀 𝗔𝘀 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀’ 𝗚𝗿𝗼𝘄𝘀 Interesting data shows Google's consistent search market share loss since last August while competitors like Bing and Microsoft are showing YoY growth. Link: https://lnkd.in/e46ufZyr 𝗥𝗲𝗱𝗱𝗶𝘁 𝗶𝘀 𝗦𝗲𝗲𝗶𝗻𝗴 𝗘𝘅𝗽𝗹𝗼𝘀𝗶𝘃𝗲 𝗦𝗘𝗢 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗕𝘂𝘁 𝗜𝘀 𝗜𝘁 𝗧𝗿𝘂𝗹𝘆 𝗛𝗲𝗹𝗽𝗳𝘂𝗹 𝘁𝗼 𝗨𝘀𝗲𝗿𝘀? Reddit has experienced explosive SEO growth. The platform's rise in search rankings raises questions about the quality and intent behind this growth. Link: https://lnkd.in/eWHf8Sjm 𝗜𝘀 𝗥𝗲𝗱𝗱𝗶𝘁 𝗧𝗮𝗸𝗶𝗻𝗴 𝗢𝘃𝗲𝗿 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗥𝗣𝘀? 𝗔𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝟴𝟬𝟬 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 A study by BrightLocal 🇺🇦 analyzes 800 keywords to see if Reddit is taking over local search results. Link: https://lnkd.in/eTssPczj 𝗡𝗲𝘄 𝘄𝗮𝘆𝘀 𝘄𝗲’𝗿𝗲 𝘁𝗮𝗰𝗸𝗹𝗶𝗻𝗴 𝘀𝗽𝗮𝗺𝗺𝘆, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 Google details its latest efforts to combat spam and low-quality content in search results. Stay updated! Link: https://lnkd.in/eyqEHGsb 𝗜𝘀 𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘁𝗲𝗰𝘁𝗮𝗯𝗹𝗲? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗲𝘃𝗲𝗻 𝗖𝗮𝗿𝗲? Matt Diggity created a YouTube video that goes into the question of whether Google can detect AI-generated content and if it even matters to them. Link: https://lnkd.in/eATTmhhY 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵’𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗛𝗮𝘀 𝗟𝗲𝗮𝗸𝗲𝗱 There has been a leaked that showed 14,000 ranking factors used by Google Search Engines. This has been analyzed by Michael King from iPullRank. Link: https://lnkd.in/e2RHUhyS 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗼𝗹𝗹𝗲𝗱 𝗢𝘂𝘁 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗧𝗼 𝗨𝗦 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Google rolled out AI-powered overviews in US search results, aiming to provide more comprehensive information directly on the search page. Link: https://lnkd.in/eRTf8Fqy 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗙𝗮𝗰𝗲𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗼𝗰𝗸𝗲𝗿𝘆 With the release of AI overviews, Google has faced mockery according to NBC News. As seen from social media posts from users, the tool has been providing misleading information. Link: https://lnkd.in/eP_7-u_B Did I miss any top SEO news or updates? Let me know in the comments! #SEO #digitalmarketing #marketing #business #businessgrowth 🔔 Follow for more SEO insights that built an 8-figure brand within a year.

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Undocumented details on new customer goals in Pmax from Google Marketing Live! Google just announced a lot of new Pmax goals for new customers at Google Marketing Live. Their overall goal is to create a separate user journey for new and existing customers. For example, there will be promotions only for new customers and special prices for loyalty program customers. They are also testing internally if there could be individual assets just for new customers. It's a very interesting roadmap. I attended a roundtable in Dublin with the product lead for customer cycles and got a chance to ask a lot of detailed questions that are not documented anywhere. I wanted to share the answers, as some of them were unknown to me and others in the community. The first thing I asked was why there are so many unknowns when setting up new vs. existing customer tags in Google Ads and uploading existing customer lists, and not relying on cookies detection. The answer was that the unknowns are mostly unconsented users and iOS users. This is interesting because for iOS users, Google shifts out the Gclid that refers to both user and campaign data to GBraid and WBraid, which only refer to campaign-related data. We often see 30-40% unknowns even though best practices are followed. Another interesting answer is that the unknowns are treated in the algorithm as existing customers, which is useful to know. Google mentioned they would be testing if they could model the unknowns out. I then asked how important the new and existing customer variable in tags were for determining new and existing customers, as it is often limited in some platforms like Shopify, where the new pixel only provides data if users are logged in. The answer was very surprising! The parameter in the tag are mainly used to train the algorithm to verify that Google made the right prediction about whether it was a new customer. The determination happens already when a user enters the auction. My own interpretation of this is that the first-party existing customers list for customer match, in combination with enhanced conversion, is the most important signal for Google to determine if a customer is new or existing when they enter an auction. I asked if it would still work to have just two different conversion actions for new and existing customers and then update the value from the API if a customer is determined to be new or existing, as this provides a safer determination made by the customer's own backend data. The answer was that it would be the same, and the customer match list was the most important. So we will build into ProfitMetrics separate conversion actions now for new and existing customers in the coming month. These were very interesting and helpful answers from Google. I hope you can use the insights, and let me know if you have any questions.

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OKRs don’t work for early-stage teams. Here’s a 4 step process to use instead 👇 1️⃣ Step 1: Set 3 simple, quantifiable goals each month. - These should be quantifiable ie. “Get 20 backlinks” not “Drive SEO.” - These should roll up to your 1 company north star (most critical company metric). 2️⃣ Step 2: Review the goals every month in the following specific way. - Review your goals in TWO DISTINCT passes. Pass 1 - just “The facts” Pass 2 - “Your Stories” - Pass 1 is a fully objective “Yes/No” answer to “Did I hit the goal # I set as my quantifiable goal?” 👉 For example, if the goal was 20 backlinks and you got 18 with 4 pending, the answer is no. 3️⃣ Step 3: Reflect on why you did or didn’t hit the goal. 👉 For example, if you had 18 links with 4 pending, perhaps the "why" is that it takes longer for the links to go up than you expected. This means you either need to start your outreach earlier in the month or find a tactic to speed up this step in the funnel. 🧠 Another story can be as simple "I thought backlinks would be critical this month, but instead needed to shift all my attention to hiring so I set the wrong goal." Your goal is to get this process fast and dialed and to eventually get in a rhythm where you hit 1-2 of your 3 goals each month. Similar to OKRs, the 1-2 out of 3 is based on the fact that you should be setting goals that are aspirational but realistic. Getting to the point where you are setting goals well takes 2-3 months of running this process in my experience. 4️⃣ Step 4: As you review your goals, take note of: - What patterns of success/failure do I fall into? - This structured process is a powerful way to learn about yourself and what is holding you back. - For example do you procrastinate your most important work? - Are you overly optimistic in your targets? - One benefit of this process is self-awareness and learning. - Finally, in the first few months of running this process accept that you’ll have to iterate the general structure to work for you and your specific needs. 👉 For example, do you review the goals on the first Sunday of each month or first Monday or first Friday? If one of your top goals is difficult to quantify how do you solve for this? 🖊️ If you want a free template for this process, comment “template” in the comments below and I will send it to you. Onward!

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2019: Buy an attribution software, track every click. 2024: Build an internal system to gather buying intent. - Identify intent signals that matter for your strategy - Install an internal system to find & centralize them - Prioritize accounts based on intent scoring - Reach out with an ABM approach The best brands will have their own 'content-to-ABM' system. Because here's the truth: You can't rely 100% on demand capture to turn interested audience into revenue pipeline. Some accounts will simply not reach out to you (busy, ego, no trigger, didn't think about reaching out) That's why combining intense demand creation activities and account based marketing is a great approach. Here is an oversimplification of the process : 1. Find WHERE your audience spend time, and HOW they buy 2. Publish high quality content with a high volume (1x a day) 3. Gather insights about what accounts engage the most  4. Prioritize based on scoring, and reach out to them People who consume your content on a weekly (or daily) basis are more likely to answer your direct messages or emails: - You proved them that you can help with a series of touchpoints.  - They proved you that they are interested by what you are sharing. Every marketer I met agree on this (do you?) #abm #b2bmarketing

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Different Niche, Different Ads Types (Run Personalized Ads For Results $$) ------ When it comes to marketing, There isn't a one-size-fits-all ads. Because: 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐀𝐝𝐬: ❌ Fewer people interested ❌ Not aimed at specific people ❌ Don't match niche interests ❌ Same message for everyone ❌ Broad audience, less focused ❌ Spend more money to reach more ❌ Limited data for effective targeting ❌ Higher competition, lower visibility ❌ Generic message, lacks personal touch ❌ Lower relevance, higher chance of being ignored 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐍𝐢𝐜𝐡𝐞 𝐀𝐝𝐬: ✅ Aimed at specific people ✅ Matches what niche likes ✅ More people interested ✅ Rich data for precise targeting ✅ Spend less money for better results ✅ Narrow audience, highly targeted ✅ Personal message for each person ✅ Lower competition, higher visibility ✅ Higher relevance, increased attention (Checkout carousel for customized ads for coaching niche) Have Fun! ---- Repost ♻️ to help more marketers!! #upskilling #sachinyadav #fbadscoach #tuesdaypost #sales #leads

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𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿-𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗙𝗥𝗘𝗘𝗕𝗜𝗘 𝗗𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄: 6-Part ChatGPT Course to Make You a Faster Email and SMS Marketer 👇 🔗 Join our newsletter via the link in the comment section. Part 1: Innovate with zero-party data collection methods Part 2: Craft compelling email campaigns using Empathy Mapping Part 3: Create scalable DTC survey strategies Part 4: Conduct in-depth DTC product performance analyses Part 5: Develop extensive DTC A/B testing frameworks Part 6: Enhance your DTC campaign evaluations Seize this opportunity to enhance your Email & SMS Marketing prowess with ChatGPT.

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How many people should you reach out to get a backlink? That depends on one key metric... "𝗧𝗵𝗲 𝗟𝗶𝗻𝗸 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗥𝗮𝘁𝗶𝗼 (𝗟𝗣𝗥)" Which depends on... - 𝗧𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 Each industry has different benchmarks. In tech, a good ratio might be 20:1. In lifestyle, it could be 8:1. Some industries may even reach 1000:1 What's yours? - 𝗧𝗶𝗺𝗶𝗻𝗴 Sending emails at the right time boosts responses. We found out that Tuesday to Thursday are prime days for our campaigns. The time of day matters, too. Find out what's the range by analysing your responses. Consider your audience's time zone. Schedule emails to land during their workday. - 𝗣𝗶𝘁𝗰𝗵 Q𝘂𝗮𝗹𝗶𝘁𝘆 A well-researched pitch stands out. Highlight the value you offer. Why should they link to you? Making it clear compelling and being concise increases your chances for a higher link-to-placement ratio Respect their time. - 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝘆 The pitch is key, but so is targeting the right people. Target sites and people that align with your content. Research your prospects thoroughly to understand their audience and content. Ensure your pitch aligns with their interests. A relevant pitch stands out in a crowded inbox Quality outreach means understanding their needs. Show you’ve done your homework. - 𝗧𝗮𝗿𝗴𝗲𝘁 P𝗮𝗴𝗲 Ensure your content is top-notch. It should be informative, engaging, and well-researched. Adding Visuals, data, and unique insights adds value. High-quality content stands out. Make your page worth linking to. - E𝗺𝗮𝗶𝗹 D𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 If your emails don't reach the inbox, they can't be read. Avoid spammy practices. Set up your email infrastructure so your emails land in your prospects' inbox. Keep monitoring the health of your emails, constantly! - 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Are you emails personalised our you are throwing spaghetti at the wall to see what sticks (a.k.a bulk) At what scale you are personalising them? The more personalised and relevant they are the higher the link-to-placement ratio tends to be. So remember, measure your ratios regularly and set a minimum standard ratio to be reached in respective Industries. Analyse what works and what doesn’t. Success is not just about volume. It’s about efficiency and effectiveness. A good link-to-placement ratio reflects a well-executed strategy. It shows your outreach is resonating.

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