Torsten Panzer

Unlock the Untapped Goldmine: Rank and Rent in Germany - The untapped online business opportunity in Germany. A Complete Guide! Discover the hidden potential of the Rank and Rent business model in Germany! 🚀 In this video, I delve into the lucrative world of Rank and Rent, explaining step-by-step how you can start and scale your own Rank and Rent business in the German market. 🔑 Key Topics Covered: What is Rank and Rent? Why Germany is the perfect market for Rank and Rent. My Rank and Rent website that is ranking in Berlin. Live Google ranking position How to choose the best niches. Step-by-step guide to ranking a website. Renting out your ranked websites for passive income. 🌟 Don't miss out on this untapped opportunity! Whether you're a seasoned marketer or a complete beginner, this guide will equip you with everything you need to succeed. If you are interested in building online website that ranks or business, feel free to contact RM Digital https://lnkd.in/ez8cYZe8

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✨ #TikTok's Marketing potential: Learn winning strategies to reach your target audience and optimize your marketing efforts. Mark this masterclass with Simon F. Fröhlich in your calendar! AI SUMMIT Kitzbühel This week 🔵 13. & 14.06.24 🌐 ai-summit.at #technology #tiktok #AiKitz24 #AiSummit #AI

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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How does Spotify use AI to recommend music? How do listeners perceive and react to these recommendations? It was intriguing for Katharina Veit and me to look behind the scenes of the streaming service providing the "soundtrack to our lives". Our key takeaways: - any interaction with the recommender systems helps boost customer lifetime value in the long run, - people are aware of interacting with an artificially intelligent system and deliberately do so to improve their experience, - listening to algorithmically curated music usually does not get people stuck up in filter bubbles; it rather seems to be the case that heavy listeners listen to both songs sought out on their own and recommended by the system. Curious to find out more? Than check out our article recently to be found here: https://lnkd.in/ehkW-Mym. Thanks to the editors in chief Prof. Dr. Annett Wolf and Prof. Dr. Mahmut Arica for publishing yet another superinteresting edition of PraxisWissen - German Journal of Marketing! As for now, I cannot wait to physically take a peek behind Spotify's scenes on Friday as part of Arbeitsgemeinschaft für Marketing (AfM)'s annual conference. Thanks to the organizers for coming up with an amazing conference program and bringing so many interesting people together! #ai #ki #marketing #recommender #clv #empfehlungsalgorithmus #spotify #streaming #

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Thanks a lot Katarzyna for sharing my thoughts on 'revolutionising education' in your post - Let's continue this journey of global #education together by using all existing wisdom and experiences combined with new technologies, such as #ai . "𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣 𝙞𝙨 𝙩𝙝𝙚 𝙛𝙤𝙪𝙣𝙙𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙖𝙡𝙡 𝙬𝙚 𝙙𝙤 𝙞𝙣 𝙡𝙞𝙛𝙚. 𝙄𝙩 𝙨𝙝𝙖𝙥𝙚𝙨 𝙬𝙝𝙤 𝙬𝙚 𝙖𝙧𝙚 𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙖𝙨𝙥𝙞𝙧𝙚 𝙩𝙤 𝙗𝙚." - 𝙅𝙪𝙡𝙞𝙚 𝙋𝙖𝙮𝙚𝙩𝙩𝙚 #4gamechangers #4gcf24 #ki #futureofeducation #onthewaytonewwork

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My new piece on the skills marketers need to successfully deploy GenAI is just published in the latest issue of NIM Marketing Intelligence Review. Here is the link (free access)— Beyond Prompt Engineering: Skills Marketers Need to Successfully Deploy Generative AI : https://lnkd.in/eNnVpEf9 You can access full issue (which includes many interesting papers on GenAI) below 👇 Hope you enjoy. Nuremberg Institute for Market Decisions #genAI #marketingAI #generativeAI #AIskills

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I love this sales and marketing strategy #accountbasedmarketing - it’s a part of the #inboundmarketing philosophy and we enable you with the help of HubSpot, straight. and my idea of #smarketing #alliance ✨ powered by #AI #achivemore 🧲🥊🎯

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German: Geiz ist gar nicht geil, Geiz ist dein Untergang. Investiere, wenn es dich voran bringt, hole dir gute Leute an Bord, sichere deine Chancen. - - Being stingy is not cool, being stingy will bring you downfall. Invest if it will help you get ahead, get good people on board, secure your opportunities. 😁 😀 Get more good customers for your interesting Business. Consulting Alfred Bossog, the friendly Digital Marketing Agency for your maximum Business Success. Get in touch for a free contact by Chat or Audio Call. Our languages are English and German (and Digital). Consulting Alfred Bossog www.bossog24.com #customeracquisition #increasesales #businesssuccess #businesshelp #acquisitionofnewcustomers #salestips #businessboost #businessowner #personalitydevelopment #onlinemarketing #digitalmarketing #socialmediamanagement #socialmediamarketing #businessbranding #businessbuilding #businesstips #alfredbossog  

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No longer brand new, but still highly topical (please note): 𝗧𝗵𝗲 𝟵𝟱:𝟱 𝗿𝘂𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝟲𝟬:𝟰𝟬 𝗿𝘂𝗹𝗲 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗯𝗲 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗶𝗻𝗴 𝗼𝘂𝘁-𝗼𝗳-𝗺𝗮𝗿𝗸𝗲𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗯𝘂𝘁 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝗯𝘂𝘆𝗲𝗿 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗶𝘁𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. «According to Professor John Dawes of the Ehrenberg-Bass Institute, only 5% of B2B buyers are in-market to buy right now. That means 95% of the buyers that you reach are out-of-market and won’t buy for months or even years. And, contrary to popular belief, you cannot persuade the buyer to go in-market because they already have what you’re selling and won’t need a newer version any time soon. «Effective marketing increases future sales in future buying situations. How? By increasing the probability that the brand comes to mind when the buyer goes in-market. Simply put, the brand that gets remembered is the brand that gets bought. You can’t push buyers down a funnel, but you can, to quote Professor Jenni Romaniuk, “catch buyers as they fall”.» #BrainBranded #JanOliverHess

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Interview #3 ✨Jury member insights✨   Dr. Arik Röschke has been part of the second jury panel of the Mark Challenge. Let his insights illuminate the path of your entrepreneurial journey! 💡🚀   Can you share a bit about your background and journey that led you to where you are today❓   I studied at the University of St. Gallen, with a stay abroad at the SGH in Warsaw and an exchange semester in Geneva and received my PhD in 2018. During my studies and work at the Swiss Institute for Small and Medium-Sized Enterprises at the University of St. Gallen, I accompanied numerous start-ups in the development of ideas and, parallel to my studies, I was also interested in the financial markets and analyzed numerous business plans as part of my work for an investment office. Today, I am also an adjunct professor at the International University of Monaco and a lecturer at the University of St.Gallen.   Could you share insights from your role as a Mark Challenge Jury 2 member and your experience in evaluating the competition's projects ❓   As a Mark Challenge Jury 2 member, my role involves evaluating startup projects based on criteria like innovation, feasibility, market potential, and social impact. Insights from my experience include: prioritizing innovation, ensuring feasibility and economical viability, while also assessing market demand and the startup team's capability to execute projects. Additionally, I evaluate scalability and market expansion potential, with effective communication being key in my assessment.   With the rising trend of sustainability in start-ups, how do you see this shaping the future of entrepreneurship? What strategies should new businesses adopt❓   The rising trend of sustainability is significantly transforming the entrepreneurial landscape. The shift towards sustainability isn't just about seizing market opportunities; it's a vital business strategy. Startups focusing on sustainability can meet consumer demand, gain a competitive edge, and access new markets. Integrating sustainable practices mitigates risks, reduces environmental impact, and fosters innovation. Despite initial costs, sustainability leads to long-term cost savings through efficiency and resource optimization.   What advice or words of wisdom would you offer to new entrepreneurs❓   Starting a new entrepreneurial journey is both exciting and challenging. To guide you through it, consider these key points: pursue your passion, learn from failures, stay focused, build a supportive network, adapt to change, take calculated risks, value your team, prioritize customer satisfaction, remain resilient, and celebrate milestones.   Let's be inspired by Dr. Röschke's experience on how innovation and strategic thinking can turn challenges into steppingstones for success!🌟   #MarkChallenge #Entrepreneurship #Sustainability #Insighful #Interview3

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𝘈𝘯𝘯𝘰𝘶𝘯𝘤𝘦𝘮𝘦𝘯𝘵: 𝘓𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 Junto'𝘴 #𝘊𝘏𝘙𝘖 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘺 𝘤𝘰𝘶𝘯𝘤𝘪𝘭 🚀   Marius and I are both super passionate about learning. It's one of those things that has connected us over our 10+ years of friendship - we love to dive deep into new concepts, learn new skills and geek out about it in hourlong discussions👨‍🎓.   This is also part of the reason why we founded Junto - building a product that brings our passion for learning to the world.   One of the 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐨𝐟 𝐚𝐧𝐲 #upskilling solution is understanding and solving for - partly very different - needs of three groups:   𝐓𝐡𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐫: How's learning helping me with my current challenges? How is it impacting my career? Is it exciting? 𝐋&𝐃: Does it fit our culture? How does it integrate in our tools, systems, other initiatives? 𝐂𝐱𝐎: How is learning aligned with key strategic initiatives? What's the ROI?   This is why I'm so greatful that we now have the opportunity to challenge our ideas and get inspired by four of the most forwardlooking CPOs as founding members of our advisory council 🥁.   All of them genuinely care for their employees (= their users), they've seen and implemented hundreds of learning initiatives (having seen the good, the bad, and the ugly), and bridge the connection to business strategy at board level (#seatatthetable). Big bonus: They are genuinly fun people to be around 🥳.   ➡️Miriam Sternitzky who’s grown internally all the way from HR generalist to CHRO at Westwing in only 7 years   ➡️Björn Kastl, who translates his two decades of HR experience to build a people-centric culture as CPO at mytheresa   ➡️Annika in der Beek, who just started her journey as the first ever CPO of Statista in May   ➡️Roxana Dobrescu, who's led people teams through hypergrowth at Glovo and now as CPO at commercetools   Let's get this started & together build the most customer-obsessed #HRtech product 🚀. 

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Huge change for Amazon Sellers who use Google Ads! „Performance Max for Marketplaces“ will start sending clickers straight to Amazon (as of now still in Beta). You no longer need your own website or to create ad campaigns. Instead, you can launch directly from Google Ads to your listings on third-party e-commerce platforms. This is a seismic shift for marketplace sellers. Performance Max for Marketplaces lowers entry barriers, making Google Ads more accessible, especially for small businesses with tight budgets. Key Benefits: Ease of Use: Utilize existing marketplace data in your ads. Enhanced Insights: Access detailed reporting on ad performance directly within Google Ads. AI Optimization: Benefit from Google’s AI to optimize your ads across multiple channels, including Search and Shopping. This update signifies a big opportunity for marketplace sellers to amplify their reach and capitalize on their existing marketplace presence efficiently. This will surely become a staple tool in the digital marketer's arsenal. Credits to brilliant Kevin King

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Visuelles Storytelling — show me, don’t tell me   Business-Visualisierungen Die 20 Besten der letzten 180 Tage https://lnkd.in/dWMYF8AP Nr. 167 Change is a process Source: Corporate Rebels

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Everyone needs a #coach. It doesn't matter whether you're a basketball player, an employee or a #CEO. So don't miss out on this opportunity and take advantage of a free #coaching session with AUMAIER ACADEMY 🚀 Learn more here ⬇️

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AI Plug and Play in the Cloud? I don't think so. Yesterday, at a Google Cloud event in Hamburg, I met innovative people, saw cool tech and ate fancy food. (Big thanks for the orga and great input!) But one thing stood out: the need for custom solutions. All the Out-of-the-Box Solutions I've seen so far (e.g. AWS, Google, OTC, NVIDIA etc.), required adjustments to work for our challenges. The takeaway: It's not just the newest model or well-connected framework. I think the key is people, who understand user needs and know how to implement tech to address them. 🗝️ Standard is good, tailored is better. ✅ General takeaways: 1. Understand End users because only specific needs and challenges can be solved with tailored solutions. 2. Know the latest tech, but doubt they'll solve problems easily. 3. Iterate to make mistakes early and often. At some point, less broken solutions can become the best solution. #CustomSolutions #ClientSuccess #Cloud

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