Tim Rath

Google vs. Facebook Ads in Germany: What is Better? The biggest factor I use to determine which advertising platform is better for a client is: 𝗧𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. For that, ask yourself these 3 questions: 1️⃣ Where does your audience spend their time? 2️⃣ Is your audience aware of your (type of) product or service? 3️⃣ How ready is your audience to buy? Some key considerations: - Almost everyone uses Google, but not everyone uses Facebook or Instagram. ↪ On the other hand, if your audience uses Facebook or Instagram, you might be able to target them more effectively there. - Google Ads are easiest when people are already actively looking for your type of product. ↪ On Meta, no one is really looking for a product; they are enjoying their free time. - On Meta, you have more possbilities to visually show your product than on Google Search. ↪ On Google, you can also advertise on YouTube and via Display ads. So if your audience is there, consider that as well. 𝗜𝗻 𝘁𝗵𝗲 𝗲𝗻𝗱, 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝘁𝗵𝗶𝘀: Google Ads are better if you have a product or service that people are already aware of and ready to buy. And you still have the option to expand from Google Search or Shopping to YouTube or Display ads. This way, you can also reach your audience in more visual ways. Meta Ads tend to work better than Google if your audience is made up of big Facebook/Instagram users and people do not search for or even know about your product yet. So, if you have a new type of product that has viral potential, Meta ads might be a gold mine.

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"𝗜 𝗵𝗮𝗱 𝗺𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗽𝗲𝗻𝗱 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 30% 𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵..." "My client saw a 2x increase in clicks using my Google Ads strategy..." Such claims circulate often here on LinkedIn. But here's what's usually missing from the real story : → The actual ROI from these clicks → The cost per conversion and the customer lifetime value → The long-term impact on overall business growth Avoid getting caught up in the numbers alone. It's not about spending less each month and getting more clicks. Focus on using your budget wisely to attract high-quality leads consistently. That's the real measure of success for the team at Digital Next, UK

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𝗕𝗘𝗙𝗢𝗥𝗘: Buy as many ads as possible. Everyone will learn about your brand! Watch the magic as sales 10X (maybe) 𝗡𝗢𝗪: Learn where your customer is having the most friction (awareness, product or bottom of the funnel) in your business and work on increasing that metric How does this work? : ❌ You lack awareness/lack of users/differentiation: ✅ Solve with advertising and external messaging ❌ People arrive at your product, barely use it and immediately leave: ✅ Work on activating your users and ensure there’s value in your product ❌ People use your product and don’t buy ✅ Work on monetization, pricing and paywalls In my experience getting traffic is the easy part. There's no single bullet that will fix your business and usually a mixture of all is needed.

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What a ride for Auctionata 👀 It's a tough reminder of how brutal the app market can be, especially for eCommerce. As an eCommerce software developer, I've seen firsthand how code errors can snowball as the app scales. #ecommerce #retail #webdevelopment #appdevelopment

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How customer research fits Full-Funnel Marketing. 1. AWARENESS Collect insight about ICP: - Challenges - Jobs-to-be-done - KPIs and OKRs - Channels they use for education and research - Topics they are interested in - Feedback loops to improve your content and messaging 2. DEMAND GENERATION Collect insights on: - How they try to solve their challenge - Misconceptions they have about potential solutions - How they search for information to solve their challenge - How do they discover and evaluate vendors 3. DEMAND CAPTURE Collect insights on ICP's: - Purchase criteria  - Objections  - Vendor vetting process For specific accounts, at different touch-points, collect insights about:   - Their top priority business objectives - Specific needs and requi - Cost of inaction - Responsibilities of individual buyers 4. SALES Collect insights about: - What triggered the buying process - Who is involved and impacted by the challenges - Why it's important to solve it now - Whose budget will pay for it - Their process to get approvals - Why they decided to talk to you - How they heared about you - Their specific purchase criteria 5. CLIENT SUCCESS Interview your Champions about: - Who are the power users - What is the business value of your product (make it tangible) - Before/after status Create internal case studies you can use for upsell.  Update your messaging with the collected insights. 6. EXPANSION & UPSELLS Collect insights about: - Their evolving priorities  - Other active projects/departments/regions where your product might be helpful - Key buying committee members, and how to approach them - Organizing internal co-marketing activities with your Champion ---- Your GTM strategy should be driven by customer insights, not by trends, cpmpetition or what thought leaders are saying (aka "We should be on TikTok") or generic market research. The more information you'll be able to collect across the buyer journey, the better your pipeline will be. And the best way to do it, is to embed your customer research into key touch points with buyers and customers. #b2b #gtmstrategy #b2bmarketing

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Wow! Just discovered clients let me (🐔) spend €100.000> yearly on link building. Why? 👉🏻 My clients often don’t create content that is interesting enough to attract organic links with. 👈🏻 While they frequently expect higher rankings as soon as possible… This is why I see link building as an amazing way to jumpstart the SEO process. Here are some of my favourite platforms to work with: backlink.nl WhitePress® Popi B.V. Bazoom Group MotherLink Do I like this practice? I see it as a necessary evil. 👿 I prefer to work with companies that have stories worth telling and a well-thought-out PR strategy. This allows them to effectively communicate their narrative to the appropriate audience, which will get them the right backlinks along the way. Does this mean we need to manually reach out to the right media within your niche? Certainly not! Life's too short. Consider tools like Respona, which offers outstanding outreach capabilities and provide a quick fix to make PR scalable again. #SEO #PR #backlinks #linkbuilding

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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How I deal with leads saying: ”Let’s re-open this in Q3” (+2 frameworks I use)👇 FRAMEWORK NUMBER 1: 🤓 Prospect: “We are already planning budgets for Q3, let’s re-discuss it in after the summer holidays” 🤠 You: “I'd imagine your Q2 budget is already full and you won't bring on new services/tools until 'Q3” ”Can I make a suggestion...what if we give you a sneak peek of how we can help you with [TOPIC]? That way if it makes sense for your team, we can plan accordingly to kick start the new quarter strong If not, we stop now and won't waste each others time." -- FRAMEWORK NUMBER 2: 🤓 Prospect: “We want your services/products, budget for Q2 are close, it needs to wait until Q3 or Q4” 🤠 You: “I'd imagine your 'Q2 budget is already full and you won't bring on new services/tools until 'Q3 or Q4” ”Can I make a suggestion... What if we agree on everything in the next 5 days (Q2 2024), but we start right after the Summer holidays and we delay the payment until then.” -- Proactively addressing objections Make a low friction ask to constantly move the ball forward and know when to cut losses. Objections are inevitable in sales. Address them head on.

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Outbound is oversaturated. I know. Everyone is talking about this here. But there is nothing abnormal about it: - Email became saturated - Facebook Ads became saturated - Newspaper ads became saturated - Myspace became... dead The reality is that outbound will remain forever. There is no reason for a way to approach people to disappear. However, now is the perfect time to embrace a shift in how to think about your outbound strategy, especially the role of the SDR. My discussions with three experts — Noë Camatte, Noam Nisand, and Jérémy Duval— revealed great insights on how to rethink the role of SDRs to: - Gain attention and make connections - Provide value before asking - Build trust - Create engagement through multiple channels In the end, this helps you stay ahead of the competition. I wrote comprehensive notes of 834 words. Follow me and comment 'new outbound' if you want me to send them to you.

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𝗛𝗼𝘄 𝘁𝗼 𝗕𝘆𝗽𝗮𝘀𝘀 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻 𝗧𝗼𝗼𝗹 𝗟𝗶𝗺𝗶𝘁𝘀 (𝗔𝗽𝗼𝗹𝗹𝗼, 𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃, 𝗲𝘁𝗰.) 𝗮𝗻𝗱 𝗨𝗻𝗹𝗼𝗰𝗸 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 Ads and lead gen tools like Sales Navigator and Apollo. io can cost you more than you think – both in money and missed chances to grow your business. Sure, you get some leads when you spend money on those platforms, but are they really worth the cost? 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀: ↳ Overpaying: You could be paying way too much for leads that don't turn into customers. ↳ Limited Growth: Limits on how many leads you get each month hold your business back. ↳ Slow Results: Waiting for leads means waiting to grow your business. The truth is: Most business owners I talk to have tried to fix this problem...and it didn't work. But you DON'T have to let those platforms control how much your business grows.  𝗜𝗺𝗮𝗴𝗶𝗻𝗲... ↳ A Huge Supply of Targeted Leads: Access a database of millions, finding the perfect people for your business. ↳ No Limits, No Restrictions: Get the leads you need, when you need them – grow your business without limits. ↳ Instant Leads, Instant Growth: No more waiting, fuel your sales right away. Ready to break free from expensive, slow lead gen?  Ditch those platforms and take control. Like + Dm "LEADS", to how I can transform your lead generation and your bottom! 

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Proof that traffic from outside your Google Ads target location still clicks on your ads. That means you are losing money daily on useless clicks. To make matters worse: - The click from Frankfurt comes via a suspicious proxy - The click from France comes in with an expired OS ClickPatrol.com marks these clicks as invalid via its API, giving you your money back in Google Ads. Want to start saving on your Ad Spend? ClickPatrol.com is here to save money and gain more insights. Start our 7-day free trial. #adspend #googleads #invalidtraffic

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LI Feature Request - Saved Post Collections! Like and Share if you want this! -- Anyone on the LinkedIn product team, take a look at your % of traffic on mobile and then please elevate your "Save Post" feature to match Instagram. Use Case: Users and companies on LinkedIn share INCREDIBLY valuable content that we often want to go back and reference either when we have time or when we're back on Desktop. However, if you're following accounts that share A LOT of valuable insights (examples: Eddie Maalouf , Santosh Sharan , Clay , Instantly.ai , Sabastian Enges , Valuetainment , etc) you'd be saving content across ad strategies, cold email, website marketing, personal development, and news. That's a lot of variety for a default catch-all. Please give us the ability to create our own Save Folders and organize saved content in said folders! 🥺👉👈

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How I find 1000+ leads /mo on LinkedIn Sales Navigator ... Automatically + CSV export them with their professional emails in 1 click ✅

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How I find 1000+ leads /mo on LinkedIn Sales Navigator ... Automatically + CSV export them with their professional emails in 1 click ✅

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2 simple ways to make an extra $2.000 per month as a Google Ads Specialist: 1: Offer 1:1 coaching The knowledge in your head is extremely valuable to others. You can easily charge $150-$250 for a 1:1 coaching session. Do 2 per week for an extra $1.200-$2.000 per month! 2: Launch a product Go through your templates and checklists and you’ll find a gem that you could charge money for: - Looker Studio dashboards - Ad copy templates - Audit templates - Custom GTPs Sell 2 per day for $29 each and make an extra ~$2.000 per month. And that’s how you can make an extra $2.000 per month as a Google Ads Specialist. Questions? LMK in the comments! — Want more advanced Google Ads tips? I think you’ll like my weekly newsletter. Join 18K subscribers here: https://lnkd.in/er-pXEcj

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Secret way of closing more deals: (it's not a new AI tool) Write a good subsequence. Why? Because these emails and DMs. Turn maybes into YESes. Those few extra touchpoints. Will show your prospects. That you care about them. Because you always wanna work. With people and companies you think. Will benefit the most from your offer. Am I right? btw, warm calling is soooo underrated #sales #leadgeneration #coldemail #outbound #b2bgrowth

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Want to skyrocket your online sales? 🫣 Boost sales by 25% in 30 Days with these 3 ECOM hacks! 🤗 1⃣ Optimize your product pages for mobile 2⃣ Use scarcity tactics to create urgency 3⃣ Write compelling product descriptions that sell Try them out and watch your sales soar! Share your favorite ECOM hack in the comments below! 👇 "Mahwish" your copywriter, Words that tantalize, engage, and convert" "Act now to boost your sales"😎 #hacks #strategy #copywriting #ecommerce

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I got ghosted 95% of the time on LinkedIn... After sending 100s of messages to my ICP. Frustrating as hell. That was 6 months ago. I now book 5 meetings per week with LinkedIn. And 80% of them come from cold outreach. Here are 10 tips to get your message answered: 1. Avoid being too salesy or pushy. 2. Be friendly and make friends. 3. Keep it short, 3-4 sentences max. 4. Share helpful stuff. 5. Check back if they don't reply. 6. Be clear about what you want. 7. Say thanks. 8. Use their name and things they like. 9. Start with something exciting. 10. Learn about them first. Building a strong network will take time and effort. But these 10 tips will get you there faster. Good luck and happy networking! P.S. How do you get most of your sales meetings? --- ♻ Repost to help your network with their outreach. And follow me for more!

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E-commerce in Germany and winning on Amazon have become more challenging, but achieving growth is still possible. One of my clients is driving over 2.5 x sales growth compared to last year through data analysis and a focus on fundamental pillars like assortment, content, performance marketing, SEO, pricing, and promotion. These growth strategies align with Amazon's own growth strategy: Amazon values joint business partnerships (JBPs) and seeks to be an integral part of brands' distribution and marketing strategies, fostering collaboration for brand and new product launches. Beauty, Healthcare & Wellness are key categories for Amazon, with increased investments and innovations to enhance accessibility and seamlessness for customers. Amazon is targeting a personalized shopping experience for a younger demographic, incorporating features like inspiration, personalization, and immersive experiences such as Virtual Try-On. Amazon remains an industry price follower, matching competitive prices to build shopper trust. Expect potential expansions of high-traffic events like the March 2024 Spring promotion, with a focus on dominating the gifting space in Q4 2024. Success on Amazon lies in understanding and leveraging these key strategies to drive growth and capture market opportunities. #Businessgrowth #Ecommerce #Dataanalysis #DigitalMarketing #businessbrandpeople

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